The Cadillac Eldorado was king of the luxury coupe market in the sixties and early seventies. But it didn’t hold that top spot forever, and this car is the reason why. This 1975 Lincoln Mark IV appears here on craigslist in St. Louis, Missouri. This fine example looks great in black, and seems like a lot of car for the asking price of $3,000. The seller states it has 94,000 miles, and it looks to be in original and well cared for condition. I’ve always loved Cadillacs, but if I were in the market for one, now that I’m older and wiser I’d have to take a serious look at this car first. The Lincoln Mark IV surpassed the mighty Eldorado around this time frame, and that was a significant achievement considering the Mark wasn’t available in a convertible body style. There were 44,572 Eldorados produced in 1975, compared with more than 47,000 Mark IVs.
So how did it happen? Let’s compare. The Lincoln’s standard 460 cubic inch engine was smaller in displacement than Cadillac’s 500, but was actually rated with 33 more net horsepower. The Mark was heavier in curb weight, but boasted a faster quarter mile time, and a slightly higher top speed. The Mark was four inches longer than the Cadillac, but had a six inch shorter wheelbase. Four wheel disc brakes were standard for the first time, and that’s something none of the American muscle cars of the era had available, much less as standard equipment.
The Mark IV’s base price was higher this year, as many of last year’s options were now standard equipment; cruise control, tilt steering wheel, power door locks, remote control trunk lid release and more.
Lincoln offered two new luxury appearance packages, called “Lipstick and White”, and “Blue Diamond”, (although the car featured here is classic never-go-wrong black, with black leather interior). These packages were popular enough with Lincoln buyers that they were expanded in following years.
The term “malaise era” has been popular as of late. This car was made right in the thick of it. Although I doubt if I’d notice that if I were behind the wheel of this big, beautiful highway cruiser, in the lap of Lincoln luxury. This looks like a well-preserved unit. Another car that can be purchased for way less than its intrinsic worth. Dollars per pound, or however you want to figure it. For me, it would have a very short to-do list. I’d look in to having the seat repaired, make sure it’s maintained and mechanically good to go, charge up the A/C, and drive and enjoy. Do you love it as much as I do?