Off-Road Fun! 1960 Willys Jeep

The roots of the Willys Jeep (MB) go back to World War II where they were an integral part of the ground portion of the U.S. military program of the 1940s. After the war when military demand had subsided somewhat, civilian versions were marketed as the CJ, but in smaller numbers. This 1960 edition has been restored (“rebuilt” according to the seller) and is available here on Barn Finds Classifieds after the death of the owner. From Gulfport, Mississippi, this Jeep looks to be in excellent condition and ready for more off-road adventures. The asking price is $16,000.

Willys–Overland was one of three bidders when the U.S. Army went looking for an automaker who quickly could begin production of a lightweight reconnaissance car based on a design by American Bantam. Bantam, Willys, and Ford would all begin to build the “Jeep” in 1941 and total war output would reach 360,000 units by the end of the war five years later. For overall military use, more than 653,000 Jeeps would see the light of day.

The origin of the name “Jeep” has been debated for many years. Some say “jeep” is a phonetic pronunciation of the abbreviation GP, from “General Purpose” which was used as part of the official Army playbook. The name stuck and Willys-Overland applied for a trademark in 1943 but it took until 1950 to get it approved. The seller’s Jeep is one of the later CJ models, not one of the copies built for military action. We don’t know much about this utilitarian beauty other than it was rebuilt in eastern Texas and later found itself in Mississippi.

Given the condition of the Jeep, it was well appreciated. Unfortunately, the brainchild of the project passed away and the seller got involved to help find the vehicle a new home on the behalf of the widow. It looks like a fun little runabout that wants for nothing besides a new place to roost. We wish there were more photos, such as that of the interior of the Jeep. Fortunately, we get to see it with the top both on and off.


  1. Howard A Member

    Well, it’s a nice one, no question there, most, if not all Jeeps started out like this,,,once. Just be prepared for what you are spending and what you’ll get. It’s no Rubicon. While nice Jeeps are always a treat, most led a rough life. Jeeps, due to their inherent nature, don’t have to look like this, considering where they are intended to go. Since these are horribly inept for any road travel today 50 is tops, and couple that to everyone behind you wanting to do 70, it doesn’t take long for tempers to flare. Driving one beyond Walmart, what most restored Jeeps do, will be a chore. Jeeps like this have become more of a novelty, and limited use, but once you DO make it “back there”, it’s a blast, and I love my Jeep. I, however, would drive one without some kind of ROPS. A hard corner will roll these, easy.

    Like 5
    • Howard A Member

      Oh, just one more thing( Columbo), the name Jeep supposedly came from the cartoon character in the vintage Popeye clips. “Eugene the Jeep” was a mystical character, that could become invisible and go anywhere.

      Like 2
    • Howard A Member

      Wouldn’t drive one without a roll bar, I meant,, sorry for the corrections, can’t edit EA, another BFs pet peeve,,

      Like 5
    • Sean

      You are correct this is not a rubicon it’s an actual Willy’s made by Willy’s not fiat. It’s a collectors item not something you drive on the highway. The new Jeeps are FIAT

  2. Denny N. Member

    Howard A is right. I have a Warn overdrive in my CJ5 but it’s still scary on the highway.

    Like 3
  3. Troy

    Personally I would have to do a color change but otherwise I would love to have it.

  4. George Birth

    Nice clean example of an older Jeep. somebody will get a lot of use out of this one.

  5. JustPassinThru

    What this shows, is evolution. The GP military vehicle, made by a small manufacturer with no other product. War’s resolution; resold it as a farm implement (failure) and then as a gas-station service truck (somewhat successful). Two changes in ownership (Kaiser and then AMC) and it was re-packaged as a sports-truck for young people.

    The most-cracked-up message but the right time…when the Mustang was a Pinto reboot, and the Corvette was laden with bumpers and small-blocks.

    The Jeep of those years, was not the Jeep of 1975, or the Wrangler of 1995 or of today. I looked at one, a CJ-6. In 1980, after knowing the owner of a modern CJ-7. The two were completely different. One was a tractor/war truck; the other, an imperfect go-anywhere ATV.

    I love old Jeeps. Old Jeep history. I’ll not be bidding.

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