This is a special edition 1975 GMC truck that I had never heard of before doing some research. The Gentleman Jim GMC truck option package (there was a similar one for Chevrolets called the “Beau James”) was an early effort to move trucks upmarket, presumably to increase both market share and margins. This one is located in located in Ontario, California and is listed for sale here on Hemmings for $5,999. Thanks to Charles H. for this great find — keep sending in those nice ones!
You can see the “Gentleman Jim” decals on the sides of the bed in this picture. I’m hoping this truck is as original as it appears, because it seems to be in really nice shape in the pictures as well as being incredibly original. All Gentleman Jim’s were this two-tone gold and black color scheme, and were very heavily optioned compared to a typical pickup of the time.
Interior-wise, it looks very original, although both carpet and seats have faded somewhat. Unfortunately, it’s missing the signature Gentleman Jim floor mats (for real!), but most of the interior appears intact and original.
The paint still looks pretty shiny here, and the rust can’t be too bad, although there are no detail shots of the sills and fender lips where I would expect to see evidence if there is any.
The engine compartment looks very original, and the seller says it only has 85,000 miles, so there should be plenty of life left in it (assuming the mileage is genuine). There does look to be some add-on wiring up by the radiator shroud, maybe it has something to do with the unusual horn I see fitted to the right of this picture?
Here’s the factory brochure, courtesy of this site that names it as one of the top 10 factory special edition pickups of all time. I love the tuxedo on the guy and the evening gown on the lady–certainly not typical pickup attire in 1975! I’ll be honest, I prefer my black and gold on Capri II’s or John Player Specials, but this truck has really caught my eye. Let me know if it caught yours, too!