How did car companies maximize profits back in the day? Before the war, most automobile manufacturers offered cars with identical front ends, frames, and running gear with different bodies from the cowl back. This standardization of parts allowed them… more»
1937
Solid Coupe from the Carolinas: 1937 Ford Coupe
It seems like everyone with a thirties Ford coupe has decided that it is time to sell. While the many attributes of these stylish and durable coupes have made them popular for decades, will the overwhelming number of cars… more»
Mostly Original, Needs Upholstery: 1937 Ford Deluxe Coupe
Ford had a lot going for it in the period between 1932 through 1940. Not only did the brand have one of the best engines in the low-price field, but the styling through these years was incredible. Their most… more»
Tucked Away on a Kansas Farm: 1937 International Harvester D2 Pickup
It does my heart good (as we say here in the South) to see a rescued, pre-war, non-Big Three pickup like this one. Ain’t she a beaut? Just look at that cool front end with the Art Deco grille… more»
Two Zephyr Deal: 1937 Lincoln Zephyr Sedan and Parts Car
Amid the Great Depression, the management of the Lincoln Division of the Ford Motor Company took an incredible risk. With sales of the hand-built Model K lagging, Edsel Ford and his team designed and built one of the most… more»
Elegance and Speed for Two: 1937 Packard 1507 V-12 Coupe
One of the greatest losses in the American automobile market is the eventual disappearance of Packard as an automaker. Up until the time that the company fell into the clutches of Studebaker, its products were always a notch above… more»
Another Possible Prewar Bargain: 1937 Cadillac Series 60 Coupe
Over the past few weeks more than a few prewar cars have appeared on Barn Finds with either low prices or bidding on them never reaches what we all assume were market prices. Is this a sign of a… more»
Packing a Mini-Flathead: 1937 Ford Coupe
Henry Ford was one of the few early automotive pioneers who understood that standardization was a way to reduce costs across the board. His most famous feat in this regard was painting every Model T black for a period… more»
Coveted and Complicated: 1937 Cord Beverly Sedan
In the hierarchy of collectible automobiles, few makes are more revered than Cord. Part of the fabled Auburn Automobile Company, Cord was the automaker’s technology leader with such innovations as front-wheel drive and hidden headlights. Decades later, every single… more»
Immaculate Original or Older Restoration? 1937 Plymouth Coupe
We are currently in the period of time where the eighties and nineties era automobile restorations are emerging from long slumbers and being advertised as original. This is most likely not being done as a subterfuge. Rather, a lot… more»
Ice Cream Runner: 1937 Oldsmobile Tudor Sedan
As we enter June, it is obvious to even the oblivious among us that summer is here. It won’t be long before we are looking for cool respites from the sweltering summer heat. During the day that means ice… more»