Growing up near an AMC dealership in the seventies and having a father who enjoyed rooting for the underdogs, it wasn’t surprising when he eventually drove home behind the wheel of one of their products, though it did little… more»
American Motors Corporation
Big Bad Blue: 1974 AMC Hornet Sportabout
You might be wondering what’s Big and Bad about this 1974 AMC Hornet Sportabout (“Sportabout” was AMC Marketing’s attempt at making a wagon not seem so stodgy) although the blue is obvious! It turns out this paint color was… more»
Survivor? 1987 American Motors Eagle
By the late 1970s, American Motors Corporation was slowly drowning in competition. Pursuing salvation, it chose the only affordable strategy it could dream up: devise a new car from existing parts. Even so, the expenditure required for a new… more»
No Reserve Liftback: 1980 AMC Spirit DL
Let the spirit move you. Those like myself who are old enough to remember when AMC introduced the Spirit back in ’79 may recall that was the catch-phrase the company used on commercial jingles and advertising for their Gremlin… more»
X-Code 390: 1969 AMC Ambassador SST
For its 1968 model year, AMC began offering a trim package available for their Ambassador known as the SST, or Super Sport Touring, taking the luxurious aspect of the full-size car up a notch from the DPL level, which… more»
401/4-Speed! 1973 AMC Gremlin X
A handful of our regular readers with really thorough memories might just happen to recall me mentioning that it was an AMC Gremlin my father used to teach me how to drive in. We had a ’77 Gremlin and… more»
Rare Go Pack Option: 1969 AMC AMX
In the late 1960s and early 1970s, car manufacturers were using some interesting marketing campaigns to call attention to the high-performance vehicles in their lineups. One of the more memorable campaigns was the first generation of the Dodge Scat… more»