Being a marketing and advertising guy in a former life, I know the importance of a great product name. Think of what the name, Riviera, conjures up in your mind versus, say, the name Edsel. That’s why I always… more»
Chrysler
Vintage Pair: 1960 Chrysler and 1958 Aljo Camper
The appearance of this 1960 Chrysler sedan, paired with a vintage Aljo camper, gives us an opportunity to consider the waning days of Virgil Exner’s influence. While he didn’t leave the company until 1964, his emphasis on baroque fins… more»
13k Mile: 1977 Chrysler Cordoba
One of the best ways to assess whether a classic car will be a dependable runner is if the current owner uses it in a way that requires ongoing upkeep. Many classics get to a point where they present… more»
Final Year Retro Rod: 2002 Chrysler Prowler
Understandably, the Plymouth Prowler was a mild disappointment after it was introduced. Most every enthusiast that followed the Chip Foose years when a show car concept was greenlighted for production was understandably underwhelmed that car which looked like a… more»
2 of 474: 1968 Imperial Convertibles (Chrysler)
The Imperial was Chrysler’s top-of-the-line automobile for many years. But Chrysler decided to brand it as a separate make beginning in 1955, though it was still produced alongside the other big Chryslers. The third generation of the car, as… more»
Old School Cool: Flamed 1955 Chrysler Newport
Given the high future costs of restoring a neglected vintage automobile, it generally makes more sense to hold out for the most solid example you can afford, no matter what the make or model of your dream car happens… more»
1 of 485: Rare 1970 Chrysler 300 Hurst Edition
Talk about an ultra-rare, stunning survivor, feast your eyes on this 1970 Chrysler 300 Hurst package. Called the “executive’s muscle car,” this was a collaborative effort between Chrysler and Hurst Performance, and only a scant 485 of these 2-door… more»
Sound Restoration Base? 1954 Chrysler Windsor
There’s just something about mint green. It was a common fifties automobile hue, but it has also been found adorning hospital wards and prison cell blocks. Regardless, it’s the perfect color for this 1954 Chrysler Windsor. Yes, this one’s… more»
46k Mile Survivor: 1981 Imperial by Chrysler
By the late 1970s, Chrysler Corp. was in trouble. They had been stuck with mostly gas guzzlers when the energy crisis arrived mid-decade. To help bail them out, the board of directors lured Lee Iacocca away from Ford, and… more»
49k-Mile Original: 1949 Chrysler Town and Country
Thank goodness for imagination. I just spent a few minutes daydreaming that I was a well-to-do fella about town in 1949, plunking down about four grand on a new Town and Country at my local Chrysler store. Of course,… more»
28k-Mile Survivor? 1963 Chrysler Newport
Have you ever reappraised a car that you didn’t like and realize that you were in the wrong? That’s how I feel about Chrysler’s 1963/4 models today. For much of my life, I thought they were simply weird-looking Mopars,… more»
Mark Cross Sedan: 1988 Chrysler New Yorker
We recently featured a Dodge Dynasty LE sedan, noting it was a once-popular car we rarely see these days. Now, we can add its corporate twin to the list: the “Series C” Chrysler New Yorker sedan, an upmarket take… more»
Luxury Survivor? 1983 Chrysler New Yorker 5th Ave
There’s this phenomenon that occurs in consumerism where the company that holds onto old standards emerges the victor when the sentiment pendulum swings back in their direction. Chrysler, like other domestic manufacturers, was struggling with changing consumer sentiments and… more»
















