The Ford Mustang sold so well at its introduction in 1964 that Mercury followed suit with the Cougar in 1967. They shared some of the same underpinnings, and the Cougar was positioned as a more upscale “pony car.” From… more»
Cougar XR-7
Aug 31, 2024 • For Sale • 11 Comments
R-code Ram Air 428! 1969 Mercury Cougar XR-7
Mercury’s first-generation Cougar suited buyers looking for a more sophisticated pony car than its Mustang sibling. Despite the Mustang’s cult-like following, Cougars like this CJ 428 Ram-powered 1969 Mercury Cougar XR-7 remind us that every high-performance Mustang resulted in… more»
Aug 27, 2024 • For Sale • 21 Comments
Bluetan Decor Option: 1978 Mercury Cougar XR7
Boy oh boy, I can hear those gold disco chains jangling with this 1978 Mercury Cougar rig. It features the Midnight/Chamois decor option, which the seller calls the “Bluetan” decor option. This is a full-tilt XR7 with a very… more»
Jul 3, 2024 • For Sale • 12 Comments
Significant Recent Work: 1976 Mercury Cougar XR-7
This 1976 Mercury Cougar XR-7 is a striking car with no apparent needs. The seller recently splashed a cool $6,500 on it, producing a car that runs and drives nicely. It is a turnkey proposition and could be ideal… more»
Jun 12, 2024 • For Sale • 14 Comments
Houndstooth Roof: 1970 Mercury Cougar XR-7
In an ideal world, this 1970 Mercury Cougar XR-7’s Houndstooth vinyl roof would be only one of the many highlights that make it highly desired. However, the world isn’t ideal, and much has changed since the day this classic… more»
Jun 11, 2024 • For Sale • 4 Comments
Rust-Free Driver: 1968 Mercury Cougar XR-7
Some enthusiasts aren’t able to tackle a project build, and locating a rock-solid, turnkey classic becomes a priority. That’s where cars like this 1968 Mercury Cougar XR-7 step up to the plate. It presents exceptionally well for a driver-grade… more»
Jun 10, 2024 • For Sale • 22 Comments
Unmolested Survivor: 1967 Mercury Cougar XR-7
Mercury joined the pony car party in 1967 with its Cougar range. It did so against initial misgivings from within Ford’s Upper Management. However, it proved a wise decision, with the badge accounting for over 42% of the marque’s… more»
Apr 15, 2024 • For Sale • 24 Comments
Triple-Black 390! 1968 Mercury Cougar XR-7
Mercury capitalized on the Ford Mustang’s popularity with their upscale version in 1967, the Cougar. This 1968 Mercury Cougar XR-7 represented the marque’s European-inspired grand touring coupe, featuring leather and vinyl upholstery, full instrumentation in circular gauges, an overhead… more»
Jan 30, 2024 • For Sale • 16 Comments
Pole Barn Find: 1967 Mercury Cougar XR-7
The Mercury Cougar was one of three new “pony cars” to arrive in 1967. With infrastructure shared with the Ford Mustang, the safe bet was that the Cougar would help Ford Motor Co. stay in control of the new… more»
Nov 25, 2023 • For Sale • 15 Comments
Big Cat Project: 1975 Mercury Cougar XR-7
The Mercury Cougar debuted in 1967 as FOMOCO’s second entry in the emerging “pony car” market. But with the redesign in 1974, the auto was repositioned as a rather larger personal luxury car, leaving its roots in the rearview… more»
Oct 25, 2023 • For Sale • 45 Comments
10k Original Miles? 1969 Mercury Cougar XR-7
UPDATE 10/25/2023: Selling a classic car can be challenging, and some owners must be persistent to taste success. That appears to be the case with this 1969 Mercury Cougar XR-7. This is the second time we’ve seen this classic,… more»
Oct 3, 2023 • For Sale • 26 Comments
Clean Drop-Top: 1970 Mercury Cougar XR-7 Convertible
The First Generation Mercury Cougar spent years living in the shadow cast by its Ford counterpart, but the marque’s demise seems to have generated greater interest in these classics. They appeal to enthusiasts seeking a Mustang-like ownership experience with… more»
Aug 26, 2023 • For Sale • 21 Comments
X-Code 390 V8: 1968 Mercury Cougar XR-7
The Mercury Cougar was FOMOCO’s second entry in the “pony car” market that the Ford Mustang largely gets credited for starting. It came out in 1967, the same year the Chevy Camaro and Pontiac Firebird joined the race. The… more»
Aug 12, 2023 • For Sale • 10 Comments
Same Family Since ’88: 1969 Mercury Cougar XR-7
The Cougar is the car that nearly never was. Mercury management wanted a slice of the 1960s pony car pie, but Ford was initially reluctant to grant their wish. However, some pretty persuasive arguments must have been presented because… more»
