Mercury capitalized on the Ford Mustang’s popularity with their upscale version in 1967, the Cougar. This 1968 Mercury Cougar XR-7 represented the marque’s European-inspired grand touring coupe, featuring leather and vinyl upholstery, full instrumentation in circular gauges, an overhead… more»
Cougar XR-7
Jan 30, 2024 • For Sale • 16 Comments
Pole Barn Find: 1967 Mercury Cougar XR-7
The Mercury Cougar was one of three new “pony cars” to arrive in 1967. With infrastructure shared with the Ford Mustang, the safe bet was that the Cougar would help Ford Motor Co. stay in control of the new… more»
Nov 25, 2023 • For Sale • 15 Comments
Big Cat Project: 1975 Mercury Cougar XR-7
The Mercury Cougar debuted in 1967 as FOMOCO’s second entry in the emerging “pony car” market. But with the redesign in 1974, the auto was repositioned as a rather larger personal luxury car, leaving its roots in the rearview… more»
Oct 25, 2023 • For Sale • 45 Comments
10k Original Miles? 1969 Mercury Cougar XR-7
UPDATE 10/25/2023: Selling a classic car can be challenging, and some owners must be persistent to taste success. That appears to be the case with this 1969 Mercury Cougar XR-7. This is the second time we’ve seen this classic,… more»
Oct 3, 2023 • For Sale • 26 Comments
Clean Drop-Top: 1970 Mercury Cougar XR-7 Convertible
The First Generation Mercury Cougar spent years living in the shadow cast by its Ford counterpart, but the marque’s demise seems to have generated greater interest in these classics. They appeal to enthusiasts seeking a Mustang-like ownership experience with… more»
Aug 26, 2023 • For Sale • 21 Comments
X-Code 390 V8: 1968 Mercury Cougar XR-7
The Mercury Cougar was FOMOCO’s second entry in the “pony car” market that the Ford Mustang largely gets credited for starting. It came out in 1967, the same year the Chevy Camaro and Pontiac Firebird joined the race. The… more»
Aug 12, 2023 • For Sale • 10 Comments
Same Family Since ’88: 1969 Mercury Cougar XR-7
The Cougar is the car that nearly never was. Mercury management wanted a slice of the 1960s pony car pie, but Ford was initially reluctant to grant their wish. However, some pretty persuasive arguments must have been presented because… more»
