Mercury joined the “pony car” battlefield in 1967, the same year as the Chevy Camaro and Pontiac Firebird. That gave FOMOCO two entries to compete against GM’s two entries. The car would quickly become Mercury’s best-selling auto and helped… more»
Cougar
Feb 4, 2022 • For Sale • 17 Comments
Rust-Free Survivor: 1968 Mercury Cougar
During the 1960s, the Ford Motor Company was riding the crest of a wave. The success of their Mustang best exemplified this. Mercury wished to follow suit with their own version of a pony car, but Ford management was… more»
Jan 4, 2022 • For Sale • 17 Comments
Original Survivor: 1967 Mercury Cougar
The seller of this 1967 Mercury Cougar purchased the vehicle from its elderly original owner. It needs some TLC, but it is a solid and complete classic that would make a rewarding restoration project. The seller says that he… more»
Jan 2, 2022 • For Sale • 37 Comments
Special Edition: 2001 Mercury Cougar Zn
The eighth generation of the Mercury Cougar (1999-02) was the result of Ford shifting the Contour-based Probe to the Lincoln-Mercury Division, adopting the Mercury Cougar name in the process. It would be the first front-wheel-drive Cougar since the car… more»
Jan 1, 2022 • For Sale • 12 Comments
60k Original Miles: 1968 Mercury Cougar
With the values of First Generation Mustangs continuing to soar, they are slowly edging their way out of the reach of the average enthusiast. That’s where vehicles like the Mercury Cougar come into their own. These classics remain more… more»
Dec 17, 2021 • For Sale • 4 Comments
More Photos Please! 1970 Mercury Cougar
The owner of this 1970 Mercury Cougar is a tease. He offers just enough photos of this classic to entice us but not enough to give us a clear overall view of its condition. What we see looks promising,… more»
Dec 14, 2021 • For Sale • 19 Comments
Backyard Find: 1967 Mercury Cougar XR-7
The Mercury Cougar would turn out to be the most successful product launch in the history of the company. It was positioned as an upscale version of the Mustang to go after Buick, Oldsmobile, and Pontiac. The XR-7 was… more»
Nov 22, 2021 • For Sale • 25 Comments
Rare Option: 1970 Mercury Cougar XR7
When you start to trawl through the options list offered by a manufacturer for a particular model, you begin to realize how easy it can be to create a genuinely unique vehicle. Take the current Fiat 500 as a… more»
Oct 26, 2021 • For Sale • 33 Comments
Rare 302/4-Speed: 1968 Mercury Cougar XR-7
The owner of this 1968 Mercury Cougar XR-7 describes its condition as jaw-dropping, and when you examine the supplied photos, it seems like a fair assessment. Its overall presentation is stunning, and its drivetrain configuration increases its overall desirability…. more»
Oct 17, 2021 • For Sale • 22 Comments
Drive It Home: 1968 Mercury Cougar XR7
The Mercury Cougar is a car that came perilously close to not existing. It seems that Mercury management could not initially convince Henry Ford II that the model would be financially viable when pitched against the Mustang. However, by… more»
Sep 25, 2021 • For Sale • 15 Comments
Factory Big Block X-Code: 1968 Mercury Cougar XR-7
This is a cool, unrestored 1968 Mercury Cougar XR-7 sent to us by Matt H. We appreciate the tip and like to see complete running cars like this that might need just a little work to bring them back… more»
Sep 11, 2021 • For Sale • 13 Comments
Turn-Key Survivor: 1968 Mercury Cougar
With the ongoing hype surrounding 1st Generation Mustangs and the continued increases in values with every passing day, it can be quite easy to overlook the Mercury Cougar as a viable alternative. A Cougar can offer comparable performance to… more»
Sep 8, 2021 • For Sale • 18 Comments
Gurney-Inspired: 1968 Mercury Cougar XR7-G 390
The 1968 Mercury XR7-G remains one of the forgotten variants of the Cougar range. While it drew some inspiration from the previous year’s Dan Gurney Special, it was a model that received no input from the legendary racer. It… more»
Aug 9, 2021 • For Sale • 20 Comments
Competition Blue: 1970 Mercury Cougar Eliminator 351
We appreciate Gunter Kramer sending us this tip. It is a 1970 Mercury Cougar Eliminator equipped with a 351 cubic inch V8 engine and 4-speed transmission. The Cougar is located in Grand Junction, Colorado. The seller states that he… more»
Aug 5, 2021 • For Sale • 20 Comments
Sign Of The Cat: 1968 Mercury Cougar 302
Seeing the success that Ford had with the new Mustang in 1964, Chevrolet, Pontiac, AMC, and Mercury quickly followed up with “pony cars” of their own. The first-generation Cougar shared its chassis with the 1967 Mustang but had a… more»
Jul 19, 2021 • For Sale • 12 Comments
49k Mile 1967 Mercury Cougar XR-7
Launched for the 1967 model year, the Cougar would become Mercury’s most successful new product launch. It gave the company a car to compete along with the Mustang for collective Ford market share in the new pony car space…. more»
