The owner of this 1968 Mercury Cougar XR-7 describes its condition as jaw-dropping, and when you examine the supplied photos, it seems like a fair assessment. Its overall presentation is stunning, and its drivetrain configuration increases its overall desirability…. more»
Cougar
Oct 17, 2021 • For Sale • 22 Comments
Drive It Home: 1968 Mercury Cougar XR7
The Mercury Cougar is a car that came perilously close to not existing. It seems that Mercury management could not initially convince Henry Ford II that the model would be financially viable when pitched against the Mustang. However, by… more»
Sep 25, 2021 • For Sale • 15 Comments
Factory Big Block X-Code: 1968 Mercury Cougar XR-7
This is a cool, unrestored 1968 Mercury Cougar XR-7 sent to us by Matt H. We appreciate the tip and like to see complete running cars like this that might need just a little work to bring them back… more»
Sep 11, 2021 • For Sale • 13 Comments
Turn-Key Survivor: 1968 Mercury Cougar
With the ongoing hype surrounding 1st Generation Mustangs and the continued increases in values with every passing day, it can be quite easy to overlook the Mercury Cougar as a viable alternative. A Cougar can offer comparable performance to… more»
Sep 8, 2021 • For Sale • 18 Comments
Gurney-Inspired: 1968 Mercury Cougar XR7-G 390
The 1968 Mercury XR7-G remains one of the forgotten variants of the Cougar range. While it drew some inspiration from the previous year’s Dan Gurney Special, it was a model that received no input from the legendary racer. It… more»
Aug 9, 2021 • For Sale • 20 Comments
Competition Blue: 1970 Mercury Cougar Eliminator 351
We appreciate Gunter Kramer sending us this tip. It is a 1970 Mercury Cougar Eliminator equipped with a 351 cubic inch V8 engine and 4-speed transmission. The Cougar is located in Grand Junction, Colorado. The seller states that he… more»
Aug 5, 2021 • For Sale • 20 Comments
Sign Of The Cat: 1968 Mercury Cougar 302
Seeing the success that Ford had with the new Mustang in 1964, Chevrolet, Pontiac, AMC, and Mercury quickly followed up with “pony cars” of their own. The first-generation Cougar shared its chassis with the 1967 Mustang but had a… more»
Jul 19, 2021 • For Sale • 12 Comments
49k Mile 1967 Mercury Cougar XR-7
Launched for the 1967 model year, the Cougar would become Mercury’s most successful new product launch. It gave the company a car to compete along with the Mustang for collective Ford market share in the new pony car space…. more»
Jun 29, 2021 • For Sale • 11 Comments
428 Cobra Jet: 1969 Mercury Cougar XR-7 Convertible
While the history of this 1969 Mercury Cougar XR-7 Convertible is hazy, the owner believes that it may have originally been ordered as a Philco show car. That might help to explain why it has been so highly optioned… more»
Jun 20, 2021 • For Sale • 20 Comments
Rare Find: 1968 Mercury Cougar XR7-G
Built to serve as Mercury’s entry into the pony car market and sharing the many of the same underpinnings as the Mustang, in terms of collecting, the Cougar has never really stepped from under the long shadow cast by… more»
Jun 15, 2021 • For Sale • 39 Comments
428 Cobra Jet: 1969 Mercury Cougar XR7
The owner of this 1969 Mercury Cougar XR7 describes the car as a Mustang in a tuxedo. That seems to be a fair assessment because it offers all of the performance and presence of a classic pony car wrapped… more»
Jun 9, 2021 • For Sale • 25 Comments
36k Mile Chamois Edition: 1978 Mercury Cougar XR-7
The seller of this 1978 Mercury Cougar XR-7 Chamois Edition is only the car’s second owner. He found it languishing in a Washington garage. It had occupied that spot for decades, but the seller has revived it and returned… more»
Mar 7, 2021 • For Sale • 18 Comments
Solid Project: 1967 Mercury Cougar XR7
This 1967 Mercury Cougar XR7 has been sitting for decades. As is often the case, the owner commenced the restoration process brimming with enthusiasm and good intentions, but the project stalled when a car more to his liking appeared… more»
Feb 18, 2021 • For Sale • 22 Comments
Original Boss 302: 1970 Mercury Cougar Eliminator
Compared to its cousin, the Mustang Boss 302, the Cougar Eliminator Boss 302 is a vehicle that has managed to fly under the radar. This is easy to understand because the production numbers were extremely low. That also means… more»
Feb 14, 2021 • For Sale • 24 Comments
Cobra Jet Eliminator Clone: 1967 Mercury Cougar XR-7
If the Camaro was Chevy’s answer to the Ford Mustang, was the Cougar Mercury’s answer to the Pontiac Firebird? Not exactly. While the Cougar and Firebird were introduced at the same time for 1967, the Cougar had been in… more»
Jan 21, 2021 • For Sale • 18 Comments
Rare M-Code 4-Speed: 1970 Mercury Cougar XR7
The Mercury Cougar was a car that very nearly didn’t happen, and it must have been a relief for Ford Management when the vehicle sold far beyond their initial expectations. Apart from a brief break during 1998, the Cougar… more»
