Last week, I covered this 1950 DeSoto coupe and received many interesting comments. With that thought in mind, today, I thought I’d wind it back a bit and take a look at this 1941 DeSoto S8 Custom. It’s in… more»
Desoto
• For Sale • 18 Comments
Fully Restored: 1950 DeSoto Custom Coupe
I always find discontinued auto marques an interesting study. In my time on earth, I’ve counted fourteen U.S. brands that are no longer with us, compared to, by my count, only ten domestics that are still with us (eleven… more»
• For Sale • 14 Comments
1 of 2,759! 1960 DeSoto Adventurer
DeSoto was one of the longest-running U.S. automobile nameplates (dating to 1928). But by the late 1950s, it had become clear that Chrysler had one too many brands to peddle. With demand shrinking at a similar pace as the… more»
• For Sale • 8 Comments
Mostly Restored: 1939 DeSoto Touring Sedan
It’s a dizzying array of domestic automobile marques that have disappeared in the time I’ve been on this planet. Some make sense, I suppose, with all of that “survival of the fittest” business, and what have you. Others seem… more»
• For Sale • 23 Comments
Big Toothy Grin! 1955 DeSoto Firedome
DeSoto was more than a 16th-century Spanish explorer and conquistador (Hernando de Soto). It was a division of Chrysler Corp. from 1928 to 1961. Positioned between Plymouth and Dodge, it was a viable make until the late 1950s. Chrysler… more»
• For Sale • 21 Comments
Finned Barn Find: 1958 DeSoto Fireflite
In the late 1950s, Chrysler and Ford learned an important lesson. The said lesson was that the market had become saturated and there was little interest anymore in the long-standing DeSoto or the new Edsel. Both cars would be… more»
• For Sale • 29 Comments
Only 200 Made: 1953 DeSoto FireDome Eight-Passenger Sedan
We all know that rarity is not always proportional to value, but it sure gives us something interesting to talk about. And how can you put a value on something that is one of 200 1953 DeSoto FireDome Eight-Passenger… more»
• For Sale • 20 Comments
Rare Drop-Top: 1956 DeSoto Fireflite Convertible
This 1956 DeSoto Fireflite Convertible is a rare classic that spent most of its life in a favorable location. Therefore, it has avoided the rust problems that often plague these vehicles. It presents nicely, wearing most of its original… more»
• For Sale • 45 Comments
1-of-602: 1959 DeSoto Adventurer
Occasionally, cars appear on our desks at Barn Finds that are so stunning that identifying their greatest attribute is seemingly impossible. Such is the case with this 1959 DeSoto Adventurer. From its stunning exterior to its well-appointed interior and… more»
• For Sale • 6 Comments
The Other Chrysler: 1959 DeSoto Firesweep
In 1959, Ford and Chrysler were learning the same lesson – that there was no market for four or five separate divisions of full-sized cars. With Ford, it was with the Edsel, which had debuted with poor sales the… more»
• For Sale • 10 Comments
Parts or Restore? 1956 DeSoto Firedome
One year before all of Chrysler went “fins to the moon” in 1957, some ’56 models showed a glimpse of the future, including the 1956 Plymouth Fury and this 1956 DeSoto Firedome. Designer Virgil “Ex” Exner’s “Forward Look” ’57s… more»
• For Sale • 11 Comments
Rare Roller: 1957 DeSoto Firesweep “Shopper”
When Chrysler redesigned their cars in 1957, DeSoto was also treated to Virgil Exner’s trendsetting “Forward Look” styling. DeSoto used that opportunity to introduce the Firesweep as the gateway product. This Firesweep is the rare “Shopper” wagon, meaning it… more»
• Auctions • 11 Comments
No Reserve BF Auction: 1948 DeSoto Custom Club Coupe
I’m always ready to tip my proverbial cap to anyone who is willing to put in some extra effort to save a car or find it a better situation. We’ve all bemoaned the salvage yards that clear out their… more»
• For Sale • 21 Comments
1 of 700: 1958 DeSoto Firesweep Convertible
For years and years, there were four core brands at Chrysler: Chrysler, Plymouth, Dodge, and DeSoto. However, by 1958 it was becoming apparent that Chrysler had too many players. While there was an industry contraction of about 20%, DeSoto… more»
• For Sale • 23 Comments
Rare Older Restoration: 1958 DeSoto Firesweep
The 1958 model year was a tough one for U.S. automobile manufacturers. Due to an economic recession, everyone’s sales were down except for the few that offered compact cars. DeSoto was especially hit hard as Chrysler was trying to… more»
• For Sale • 3 Comments
Long-Term Owner: 1959 DeSoto Fireflite
While some motoring brands disappeared due to financial collapse, others found themselves in the dusty pages of history books as their parent companies retired marques to rationalize their offerings. DeSoto falls into the second category, with the final cars… more»
