American car makers began slicing and dicing the market into socio-economic niches back in the 1920s. Over at Chrysler, Walter P. was late to the trend, as Ford and Chevrolet already had low-, middle- and high-end offerings. The brand-new… more»
Desoto
73k Original Miles: 1957 DeSoto Firedome Sedan
Chrysler may never have climbed the dizzying heights to become America’s Number One vehicle manufacturer, but its contribution can’t be understated. The 1980s K-Car range changed the automotive landscape, pushing platform sharing and badge engineering to a new level…. more»
Original and Beautiful: 1948 DeSoto Club Coupe
The owner of this car describes it as a 1948 Chrysler DeSoto Custom Club Coupe, but you can leave out the Chrysler bit and call it a DeSoto—a brand fast receding in the taillights. Named not after its founder… more»
Mostly Original Survivor? 1959 DeSoto Fireflite
DeSoto was a storied division of Chrysler Corporation from 1928 to 1961. It was part of a four-division family that also comprised the Dodge and Plymouth. But by the late 1950s. things were getting crowded and Chrysler discovered there… more»
Last of the Breed: 1961 DeSoto Two-Door Hardtop
In the 1950s, DeSoto was knocking the ball out of the park. The nameplate had migrated upscale from a bread-and-butter necessity in the immediate post-war period, to a fashionista by 1957. That year, Virgil Exner gave the car exuberant… more»
1-of-4: 1934 DeSoto Airflow Brougham
The automotive design and manufacturing world is complex, but the recipe for sales success is relatively simple. A company must take sound engineering and construction techniques, wrap them in a body that people find attractive, and market those vehicles… more»
Backyard Bonanza: California Collection
While there’s a part of me (and perhaps most of us) that loves the idea of a property strewn about with cars and trucks, you won’t find too many communities where your neighbors share your enthusiasm for vintage tin… more»
Low-Mileage Hemi! 1954 DeSoto Firedome
The Firedome was a car manufactured by the DeSoto division of Chrysler, with production beginning in 1952 and running through 1959. One of the good things about the current marketplace for buyers is that many of these cars have… more»