The owner of this car describes it as a 1948 Chrysler DeSoto Custom Club Coupe, but you can leave out the Chrysler bit and call it a DeSoto—a brand fast receding in the taillights. Named not after its founder… more»
Desoto
Mostly Original Survivor? 1959 DeSoto Fireflite
DeSoto was a storied division of Chrysler Corporation from 1928 to 1961. It was part of a four-division family that also comprised the Dodge and Plymouth. But by the late 1950s. things were getting crowded and Chrysler discovered there… more»
Last of the Breed: 1961 DeSoto Two-Door Hardtop
In the 1950s, DeSoto was knocking the ball out of the park. The nameplate had migrated upscale from a bread-and-butter necessity in the immediate post-war period, to a fashionista by 1957. That year, Virgil Exner gave the car exuberant… more»
1-of-4: 1934 DeSoto Airflow Brougham
The automotive design and manufacturing world is complex, but the recipe for sales success is relatively simple. A company must take sound engineering and construction techniques, wrap them in a body that people find attractive, and market those vehicles… more»
Backyard Bonanza: California Collection
While there’s a part of me (and perhaps most of us) that loves the idea of a property strewn about with cars and trucks, you won’t find too many communities where your neighbors share your enthusiasm for vintage tin… more»
Low-Mileage Hemi! 1954 DeSoto Firedome
The Firedome was a car manufactured by the DeSoto division of Chrysler, with production beginning in 1952 and running through 1959. One of the good things about the current marketplace for buyers is that many of these cars have… more»
Groundbreaking Design: 1935 DeSoto Airflow
It is fair to say that during the early years of automotive design, manufacturers didn’t place much emphasis on aerodynamic efficiency. Until the 1930s, most cars featured the aero efficiency of your average barn…traveling sideways. However, Chrysler attempted to… more»
Elegant Hemi: 1956 DeSoto Fireflite Convertible
One of the Chrysler makes that doesn’t seem to get quite as much attention as some of the others is their DeSoto division, which began producing vehicles all the way back in 1929. Many of these offerings were mid-priced… more»
















