The Edsel was perhaps the costliest mistake in Ford Motor Co.’s history. Conceived as the fourth brand to be sold under the corporate umbrella, sales were disappointing right out of the gate in 1958. The nosedive continued in 1959… more»
Edsel Ranger
Jul 10, 2022 • For Sale • 20 Comments
End Of The Line: 1960 Edsel Ranger
I have always been fascinated by the ’60 Edsel; the ’58 and ’59? Not so much so. I think it’s the fact that they were only built for about two months (Sep. to Nov. 1959) before FoMoCo decided to… more»
Mar 17, 2022 • For Sale • 54 Comments
Super Rare! 1960 Edsel Ranger Sedan
The seller of this 1960 Edsel Ranger two-door sedan says that it’s “Super Rare”. Now that I think about it, I’m not certain that I have ever seen a ’60 Edsel in the steel. I’ve seen plenty of pictures… more»
Dec 20, 2021 • For Sale • 12 Comments
Garage Find Project: 1958 Edsel Ranger
Ford had high hopes when it introduced the new Edsel line of cars for 1958. They would compete alongside Ford’s automobiles, Mercury, and Lincoln, giving the company a fourth division, just like Chrysler (remember DeSoto?). For a variety of… more»
Oct 9, 2021 • For Sale • 28 Comments
Love Them Or Hate Them: 1959 Edsel Ranger
Named after the son of Henry Ford, Edsel was a new division under the Ford Motor Company that lasted only 3 years (model years 1958-1960). It is well-known as an unfortunate failure for the Blue Oval, with some critics… more»
