Monarch

Only 7,250 Miles? 1977 Mercury Monarch

There are a lot of 1970s automobiles you don’t see much of anymore, and the Mercury Monarch is one of them. And that’s not because there weren’t many built – to the contrary, more than a half million surfaced… more»

Rare 4-Speed: 1978 Mercury Monarch 5.0

The Mercury Monarch only lasted for a single generation, with production beginning in 1975 and lasting through 1980, but its timing was good as automakers were speculating that more buyers would be seeking a luxury compact that was relatively… more»

Electric Dream: 1949 Mercury Monarch Custom

Some people say history never repeats, but I don’t believe that. The vehicle manufacturing industry proves this. The first quarter of the 20th century saw companies relentlessly develop internal combustion engines and the associated technology while adopting newly developed… more»

Only 48k Miles! 1976 Mercury Monarch

Built alongside the Ford Granada, the Mercury Monarch was something of an upscale compact. It was positioned above the Maverick-based Comet and below the mid-sized Montego. The car was in production between 1975-80 with more than 575,000 copies to… more»

Fancy Granada: 1979 Mercury Monarch Coupe

In 1975, Ford rolled out the Granada as the more civilized successor to the aging Maverick. Not to be outdone, Mercury got its version of the same car and badged it as the Monarch. Ford sold two million Granada’s… more»