The 1954 merger between Studebaker and Packard didn’t solve their financial problems, and the surviving company (Stude) continued to bleed for another dozen years. The Avanti was conceived as a halo car for the 1963 model year, one that… more»
Studebaker
Sliding Roof! 1964 Studebaker Wagonaire
As Studebaker grasped for a survival strategy in the mid-1960s, it turned to its best-seller, the Lark, and the company’s star designer, Brooke Stevens. Stevens was given carte blanche to overhaul the Lark, and his answer was the Wagonaire…. more»
Running Project: 1962 Studebaker Gran Turismo Hawk
By the early 1960s, Studebaker’s checkered history was affecting operations. The Lark, a solid seller before the Big Three launched their own compacts, was fading. The merger with Packard confused and angered customers. Industry price and cost pressures infected… more»
GM Power: 1965 Studebaker Commander
By 1965, Studebaker as a car builder was on its last legs. During the 1964 model year, it discontinued producing cars in the U.S., having shifted its remaining operations to Hamilton, Ontario. The company would soldier on for another… more»
R1 Project Car: 1963 Studebaker Avanti
There’s something about the original Avantis that the later cars just can’t capture. The style is ever so slightly more refined; graceful; delicate – really, insert your favorite adjective here. It’s a polarizing design for sure, and many enthusiasts… more»
1 of 2 Test Cars: 1961 Studebaker Hawk
The Studebaker Hawk was on its last go around of tailfins in 1961 with the aging body morphing into the Gran Turismo the following year. There was only one body style offered, a 2-door pillared sedan/coupe. The seller’s car… more»
Mechanically Refreshed: 1978 Avanti II
The Avanti nameplate is one with incredible staying power. Whether you define staying power as its resiliency through multiple acquisitions and take-overs or simply due to the fact that the cars still come up for sale quite often, the… more»
350 V8 Power! 1961 Studebaker Lark VIII
Studebaker-Packard didn’t have a lot to crow about after their mid-1950s merger, except for the compact Lark, which debuted in 1959. It gave Studebaker a shot in the sales arm, which was badly needed, and they beat the “Big… more»
Perfect Cruiser? 1949 Studebaker Champion
“Studebaker’s low-swung new 1949 Champion has that distinctive look you want – clean, smooth-flowing body lines . . . massive wraparound bumpers . . . exciting new colors.” That’s the opening line of a 1949 Studebaker brochure and this… more»
Supercharged R2! 1963 Studebaker Avanti
Studebaker president Sherwood Egbert had high hopes for the Avanti when it was conceived (supposedly) on a cocktail napkin in 1961. It went into production 18 months later and debuted for 1963. But with Studebaker’s dwindling financial resources, the… more»
Running Postwar Car for $2,900: 1948 Studebaker Commander Sedan
Everywhere you look, from eggs to washing machines, prices are on a continual march into the stratosphere. When it is hard to take a family of four out to a fast-food restaurant, it is even harder to justify the… more»