The front cover of the 1960 Studebaker Lark sales booklet is a curious one. The atmospheric nighttime photo shows a well-to-do couple (he’s in a tux, she’s in a flowing red evening dress) casually leaning against a Jonquil Yellow… more»
Studebaker
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Retractable Roof! 1963 Studebaker Wagonaire
Studebaker was grasping at straws by 1963 when it was forced to sell its South Bend plant. With virtually no development budget, it was placing many of its models on the Lark chassis, while even the top-shelf 1963 GT… more»
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The Ultimate Tribute Car: 1978 Avanti II
The Avanti was Studebaker’s dream car of the 1960s. It was unique, luxurious, and fast – and may have been a success had anyone other than Studebaker had been behind it. But their financial woes limited production to just… more»
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Stored For a Decade: 1963 Studebaker Avanti
Some manufacturers completely abandon common sense in pursuit of sales, and the results can be catastrophic. Studebaker is a prime example of that thinking, with the company paying the ultimate price for an adventurous approach. Its dire financial situation… more»
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Rare Sliding Roof: 1964 Studebaker Commander Wagonaire
Automotive history proves that an innovative approach alone is rarely enough to save a marque from extinction. Take Studebaker as a prime example. It introduced its Wagonaire model for the 1963 model year. This variant was a Station Wagon… more»
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Rare Pickup: 1938 Studebaker K5 Coupe Express
We’ve seen plenty of classic Pickups over the past decade at Barn Finds, but one of the rarest of the breed is the Studebaker Coupe Express. Only ten of these stunning vehicles have graced this site, with our feature… more»
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Rare Supercharger! 1964 Studebaker Gran Turismo Hawk
The Gran Turismo or GT Hawk was the last variant of the Studebaker Hawk that dated to the mid-1950s. It was only produced in 1962 through 1964, discontinued at Christmas 1963 when the company ceased automobile production in the… more»
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350 V8 Power! 1963 Studebaker Gran Turismo
The Gran Turismo Hawk, aka GT Hawk, was the last iteration of the Studebaker Hawk series that began in the mid-1950s. It was the most elegant of the Hawks, with a front grille similar to the Mercedes and a… more»
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Art Deco Project: 1937 Studebaker Coupe Express J5
After Studebaker built the unfortunately named Dictator, Raymond Loewy grafted its front sheet metal, frame, and running gear onto a useful bed, creating a new type of vehicle. Studebaker called this the “coupe express” – a sort of “car… more»
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Bullet Nose: 1951 Studebaker Commander Land Cruiser
Studebaker launched the Land Cruiser sedan at the 1933 Chicago World’s Fair, a fitting venue for a standout “streamliner” design. We forget the contribution of these long-defunct carmakers toward the advancement of the automobile, but Studebaker’s contribution resounded once… more»
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Container Find! 1964 Studebaker Commander
In its final years, Studebaker was in financial peril from one year to the next, although the 1959 compact Lark brought some short-term hope. But, just before Christmas of 1963, Studebaker stopped producing cars in the U.S., shifting production… more»
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Recently Restored: 1963 Studebaker Avanti R1
The Avanti was a bold experiment that deserved a lot better than to be built by a rapidly imploding Studebaker. It brought together distinctive styling, a lightweight fiberglass body, and a V8 offering excellent performance. It should have been… more»
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289-Powered Compact Cruiser: 1964 Studebaker Daytona
There seem to be numerous automakers who had success stories followed by a downfall, but probably not too many with roots dating all the way back to the mid-nineteenth century, as that’s when Studebaker was founded primarily to build… more»
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Cyclops Eye Speedometer! 1956 Studebaker Commander
Studebaker would use the Commander nameplate on and off between 1927 and 1964. In the 1950s, it was typically the mid-range model between the entry-level Champion and the decked-out President. This 1956 edition looks to be in outstanding condition… more»
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South Bend’s Last Days: 1964 Studebaker Daytona
The 1964 model year was a turning point for Studebaker Corp. After trying everything they could to stay competitive, sales continued to fall and Studebaker was forced to close its South Bend, Indiana manufacturing plant. That shifted all remaining… more»
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Cali Cruiser: 1960 Studebaker Lark VI Wagon
By 1960, problems at Studebaker were legion. Ford had increased production dramatically in 1953, and price cuts followed industry-wide. Studebaker had the highest labor costs in the industry. As prices fell, its profits disappeared, and its balance sheet deteriorated…. more»
