The “Forward Look” was not just reserved for automobiles – the half-ton Dodge Sweptside flaunts finned rear fenders, hooded headlamps, two-tone paint accented with chrome, and triplet tail lamps, everything a buyer could want in the era of gaudy decor. This dressed-up Dodge was the company’s answer to bold styling introduced by Ford and GM. Rather than leaning on Virgil Exner directly, Chrysler’s Special Equipment Group customized the new D100 using body panels from its station wagon. Grafting those panels onto a pickup body involved considerable sheet metal work and finesse with trim lines. The Sweptside entered the market in 1957, but sold in minimal quantities. This rare example is listed here on facebook Marketplace for $29,000; it runs and drives and is located in Oregon City, Oregon. It’s probably a couple blocks from my office, SO! if anyone is interested in this truck, contact the seller, then ping me and I can go see it for you. T.J. sent in this tip – thanks!
