The Cougar was a hot commodity for Mercury during the late sixties, with several different trim levels and engine options to choose from depending on the buyer’s mindset. Going back to 1968, one of the more rare models is… more»
XR-7
Jul 18, 2023 • For Sale • 18 Comments
No Reserve: 1968 Mercury Cougar XR-7
Ford management initially hesitated to grant Mercury entry into the pony car market, but giving the project the green light proved wise. The resulting car was the Cougar, which accounted for 40% of total sales for the entire Lincoln-Mercury… more»
Oct 22, 2022 • For Sale • 13 Comments
Unrestored Survivor: 1978 Mercury Cougar XR-7
While the original Mercury Cougar shared its underpinnings with Ford’s Mustang, the two companies pursued different paths through the 1970s. While it seemed incomprehensible, Mercury hit the sweet spot in 1978, with the Cougar easily outselling the Mustang. Such… more»
Feb 22, 2022 • For Sale • 14 Comments
Easy Project: 1968 Mercury Cougar XR-7
There are times when tackling a restoration project that involves cutting and welding can seem intimidating. This is especially true if you don’t possess well-honed skills in that area. Therefore, finding a car that needs little more than a… more»
Dec 14, 2021 • For Sale • 19 Comments
Backyard Find: 1967 Mercury Cougar XR-7
The Mercury Cougar would turn out to be the most successful product launch in the history of the company. It was positioned as an upscale version of the Mustang to go after Buick, Oldsmobile, and Pontiac. The XR-7 was… more»
Jul 19, 2021 • For Sale • 12 Comments
49k Mile 1967 Mercury Cougar XR-7
Launched for the 1967 model year, the Cougar would become Mercury’s most successful new product launch. It gave the company a car to compete along with the Mustang for collective Ford market share in the new pony car space…. more»
Jun 29, 2021 • For Sale • 11 Comments
428 Cobra Jet: 1969 Mercury Cougar XR-7 Convertible
While the history of this 1969 Mercury Cougar XR-7 Convertible is hazy, the owner believes that it may have originally been ordered as a Philco show car. That might help to explain why it has been so highly optioned… more»
Jun 9, 2021 • For Sale • 25 Comments
36k Mile Chamois Edition: 1978 Mercury Cougar XR-7
The seller of this 1978 Mercury Cougar XR-7 Chamois Edition is only the car’s second owner. He found it languishing in a Washington garage. It had occupied that spot for decades, but the seller has revived it and returned… more»
Feb 14, 2021 • For Sale • 24 Comments
Cobra Jet Eliminator Clone: 1967 Mercury Cougar XR-7
If the Camaro was Chevy’s answer to the Ford Mustang, was the Cougar Mercury’s answer to the Pontiac Firebird? Not exactly. While the Cougar and Firebird were introduced at the same time for 1967, the Cougar had been in… more»
