Rough Project: 1968 Pontiac GTO

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Who can forget the GTO, Pontiac’s mid-size that kicked off the muscle car craze of the 1960s and 1970s? The car began as an option on the LeMans and became a series of its own in 1966. All of GM’s intermediates were redesigned for 1968, so the GTO also wore new clothes that year. This ’68 is in rough condition and will need a ton of work if the buyer decides not to use it for parts. The car has Pontiac’s 400 cubic inch V8, but it’s not numbers matching and hasn’t run in a while. Located in Ronkonkoma, New Jersey, the bidding here on eBay has reached only $2,025, so perhaps it will change hands as “cheap wheels.”

1968 would be a banner year for the GTO with Pontiac’s factories cranking out 87,684 copies of the car referred to as the GOAT or “Gas, Tires & Oil.” Coupes and hardtops would comprise 77,704 units with the 400 “standard” motor with an automatic transmission coming in at nearly half at 39,215. That may be how the seller’s car was originally constructed. But we’re told it left the factory painted in Mayfair Maize with a black top and matching interior.

The seller has had this Pontiac for about five years, and it may be either a stalled project or one that never got off the ground. It has the signature GTO hideaway headlights (non-working) and a TH-400 transmission to go with the swapped V8 engine. The body is rough and the roof is quite rusty with what looks like some small holes starting to form. The trunk and interior are being used for parts storage, and the seller doesn’t know how complete the car is. At a minimum, the driver’s bucket seat is missing.

If you’re a stickler for titles, you should move on. The last registration is lost, and the car will only change hands with a Bill of Sale. The seller does have some PHS documents to go with the deal. The mileage is said to be 42,000, but that would suggest a hard life up until now. Restored, this is probably a $40-45,000 car according to Hagerty. Given what you see, the project is going to cost more than that to complete. This would be a car to fix and keep for a LONG time or to see what you can salvage for another GTO project.

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Comments

  1. RoughDiamond

    It always saddens me to see a muscle car like this GTO in this state of disrepair. I can only imagine what it looked like brand new either gracing a dealer’s showroom floor or out on their lot with similar models. I think this goat needs to be put out to pasture.

    Like 14
  2. Terrry

    I was absolutely shocked, given the condition this “car” is in, to find the hidden headlights no longer worked. What has happened to the car industry these days?

    Like 8
  3. Nikrnic

    It’s very rare I say a Gto is better off being crushed

    Like 2
  4. RPOL80

    No matter how you go about it, your underwater from the start. Scrap it.

    Like 3
  5. chuck

    Somebody put it out of its misery! I can’t stand to see it like this!😱

    Like 1
  6. Arthur

    Whoever buys this car would be better off doing a pro-touring build with metal fabrication if it’s required in some areas.

    Like 0
  7. Eddie Dee

    I’ve seen people restore even rougher cars! Good luck

    Like 5

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