The Ford Mustang sold so well at its introduction in 1964 that Mercury followed suit with the Cougar in 1967. They shared some of the same underpinnings, and the Cougar was positioned as a more upscale “pony car.” From… more»
Cougar
Nov 8, 2024 • For Sale • 21 Comments
351 V8: 1970 Mercury Cougar Mystery
By 1967, FOMOCO had two entries in the new “pony car” market, the Ford Mustang which started the craze, and the Mercury Cougar. The Cougar was a little larger and better equipped than your average Mustang, so it was… more»
Nov 6, 2024 • For Sale • 21 Comments
Luxuriously Garish: 1984 Tiffany Classic
The sixties through the eighties were the glory years for replica manufacturers. Making molds for fiberglass bodies was cheap and easy, the world was awash in VW Beetles (which provided the donor engine and chassis of choice), and we… more»
Oct 16, 2024 • For Sale • 18 Comments
Parts Car? 1967 Mercury Cougar
The seller of this 1967 Mercury Cougar is listing it as a parts car, with the reasons being that the floor is rusty and there’s no title. I’m going to have to beg to differ here, as I’ve seen… more»
Oct 13, 2024 • For Sale • 17 Comments
Powered by Mercury! 1986 Tiffany Classic
The Tiffany Classic was one of several 1930s neo-classic automobiles built in the 1980s. Its parent company was Classic Motor Carriages (CMC), which was out of Miami, Florida. Using a contemporary Mercury Cougar’s underpinnings and drivetrain, the body was… more»
Sep 14, 2024 • For Sale • 10 Comments
1 of 61: 1969 Mercury Cougar Convertible Project
By 1967, Ford Motor Co. had two entries in the new “pony car” market – the Ford Mustang and Mercury Cougar. The Cougar was a more luxurious offering given that most Mercurys were a step up from most comparable… more»
Aug 28, 2024 • For Sale • 6 Comments
Mostly Solid Project: 1968 Mercury Cougar
Whenever you’re in the market for a vintage project, it’s always good to be able to trace the auto’s history as far as possible, especially if its known whereabouts go back to day one. That’s the case with this… more»
Jul 17, 2024 • For Sale • 30 Comments
Original 428 Cobra Jet: 1970 Mercury Cougar Eliminator
It is no secret that as the 1970s dawned, the American muscle car market had shrunk significantly. Manufacturers focused on meeting upcoming legislative changes, while insurance companies twitched uncontrollably every time a customer application for one of these potent… more»
Jun 29, 2024 • For Sale • 21 Comments
Real Deal Super Cobra Jet? 1970 Mercury Cougar Eliminator
The Eliminator was a low-production performance and appearance option on the 1969 and 1970 Mercury Cougar. While it could be equipped with the new Bos 302 V8 (approved for SCCA Trans-Am racing), you could dial it up to the… more»
May 21, 2024 • For Sale • 25 Comments
Rare Houndstooth Edition: 1970 Mercury Cougar
Special Editions are nothing new to the automotive world and, thanks to early coachbuilding practices, are almost as old as the car itself. Manufacturers typically delve into their Parts Bins for a selection of components and trim pieces to… more»
May 20, 2024 • For Sale • 14 Comments
Fresh Paint: 1969 Mercury Cougar
Flexibility can sometimes be the difference between success and failure when selling a classic car. The owner of this 1969 Mercury Cougar demonstrates this trait. It is currently up for auction, but the seller indicates they may entertain reasonable… more»
Feb 19, 2024 • For Sale • 23 Comments
390 S-Code: 1968 Mercury XR-7 GT Project
The Cougar was a hot commodity for Mercury during the late sixties, with several different trim levels and engine options to choose from depending on the buyer’s mindset. Going back to 1968, one of the more rare models is… more»
Feb 13, 2024 • For Sale • 38 Comments
Dan Gurney Special: 1968 Mercury Cougar
During the period from the sixties through the nineties, the marketing departments of the Big Three automakers were always coming up with gimmicks to sell cars. From pace cars to special editions, customers looking for a distinctive ride could… more»
Jan 29, 2024 • For Sale • 12 Comments
Running 302 V8 Project: 1968 Mercury Cougar
Ford doubled down on its presence in the “pony car” market in 1967 by launching the Cougar over at Mercury. Sharing infrastructure with the popular Mustang, the Cougar was perhaps a bit more stylish and luxurious than its Dearborn… more»
Jan 4, 2024 • For Sale • 27 Comments
One Owner Garage Find: 1967 Mercury Cougar
Things began to get serious in the growing “pony car” market segment in 1967 when the number of competitors grew from two to five. Joining the Ford Mustang and Plymouth Barracuda (which was a distant second in sales), were… more»
Nov 10, 2023 • For Sale • 33 Comments
Rare Cat: 1972 Mercury Cougar XR-7 Cobra Jet
For 1971, Ford’s Mustang got a new longer, wider, and overall bigger look. That also meant its Cougar cousin from the Mercury side of the family got the same since it shared much of its body shell with the… more»
