It’s interesting how some classics make an unforgettable first impression. I clearly remember the first time I saw a 1967 Mercury Cougar, because I was immediately drawn to its front styling with concealed headlamps. This Cougar features that styling… more»
Cougar
• Auctions • 34 Comments
BF Auction: 1968 Mercury Cougar XR-7
Some cars carry their history with them, not just in paperwork but in how carefully they’ve been treated over the decades. This 1968 Mercury Cougar XR-7—now listed as a Barn Finds Auction—has that kind of story. It shows around… more»
• For Sale • 30 Comments
Rare 390 V8 Drop-Top: 1969 Mercury Cougar XR7
Mercury joined the pony car scene in 1967 with the Cougar, an upscale alternative to the Ford Mustang. It was popular enough to claim third place in the sales race (behind the Chevy Camaro). Mercury delivered 100,000 Cougars in… more»
BF Exclusive: 1969 Mercury Cougar
When Mercury launched the Cougar in 1967, it was designed to be a more refined alternative to Ford’s wildly successful Mustang. Built on the same platform but with unique styling and a touch of luxury, the Cougar stood apart… more»
• For Sale • 8 Comments
Parts Included: 1968 Mercury Cougar Project
I like sixties vintage Mustangs as much as the next guy, but it’s the first-gen Mercury Cougar, such as this 1968 project, that really speaks to me. Why? I dunno, the Cougar seems to present a more serious vibe,… more»
BF Auction: 1972 Mercury Cougar Convertible
This 1972 Mercury Cougar convertible, now live on Barn Finds, is one of the rarest Cougars ever produced. According to the included Marti Report, it is one of only 17 built in this exact configuration, making it a highly… more»
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Beautiful Driver: 1967 Mercury Cougar
Although I have long harbored a desire to park a 1966 Mustang GT in my garage as my ideal 1960s classic, the First Generation Mercury Cougar holds a special place in my heart. I’ve always felt that the company… more»
• For Sale • 8 Comments
70k-Mile 1972 Mercury Cougar XR-7 Convertible
My dad decided to put in an above-ground pool in the early ’90s, so for what seemed like a couple weeks, we got to know some pool installers. Occasionally, a guy would just show up to do a short… more»
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BF Auction: 1967 Mercury Cougar
Anyone with an honorary B.A. in Automotive History knows who Harley Earl and Bill Mitchell are, but far fewer are likely to be familiar with Gene Bordinat, Ford’s Vice President of Styling during those giddy years of the 1960s… more»
• For Sale • 14 Comments
Upgraded V8: 1967 Mercury Cougar
It is no secret that there were people within the corridors of power at Ford World Headquarters who opposed the release of a pony car wearing the Mercury badge. However, those individuals eventually relented, and the Cougar provided an… more»
• For Sale • 8 Comments
Worth Fixing? Cheap 1968 Mercury Cougar
Several competitors arrived in 1967 to battle the Ford Mustang in the new “pony car” market. One of them was the Mercury Cougar, a more upscale entry that gave FOMOCO a second player. The seller’s project or parts car… more»
• For Sale • 12 Comments
Solid Project: 1968 Mercury Cougar
It is no secret that the individuals occupying the lavish offices at Ford World Headquarters in the 1960s weren’t keen on the idea of Mercury adding a pony car to its model range. The Mustang was to face worthy… more»
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Only 38,000 Miles: 2000 Mercury Cougar
Mercury was an early entry in the “pony car” scene, entering the market in 1967 with the Cougar. It gave Ford Motor Co. two players, the other being the pioneering Mustang. The car led Mercury sales for several years… more»
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No Reserve: 52k-Mile 1988 Mercury Cougar LS
The other day, I was watching a ’70s neo-noir flick on Turner Classic Movies called Night Moves, starring Gene Hackman. After watching old movies, I tend to meander off into a haze of unnecessary research from critics and scholars, and someone… more»
• For Sale • 29 Comments
Just Needs A Paint Job: 1967 Mercury Cougar
In painting, it’s hard to lay down the brush, just as in writing, it’s hard to lay down the pen. So many times, the first edition is the best, and I think that is true with the Mercury Cougar…. more»
• For Sale • 22 Comments
Showroom Drop-Top? 1973 Mercury Cougar XR7
The Ford Mustang sold so well at its introduction in 1964 that Mercury followed suit with the Cougar in 1967. They shared some of the same underpinnings, and the Cougar was positioned as a more upscale “pony car.” From… more»
