Ford had a two-year head start with the Mustang in what would become known as the “pony car wars.” The Mustang debuted in mid-1964 as a 1965 model, and the competition wouldn’t follow until 1967 (except for the Plymouth… more»
Cougar
• For Sale • 25 Comments
8k-Mile Time Capsule: 1970 Mercury Cougar XR-7
It took a few years (and lots of Mustangs produced) before the suits at Ford Motor Company okayed the production of its cousin, the Mercury Cougar. It made its debut for the 1967 model year (the same year the… more»
• For Sale • 12 Comments
390-Powered: 1969 Mercury Cougar Eliminator
Many enthusiasts contemplating a classic purchase look favorably on a long-term ownership history. If you fall into that category, this 1969 Mercury Cougar Eliminator is worth more than a passing glance. It has been part of the same family… more»
• For Sale • 16 Comments
Worth Saving? Trio of Early Mercury Cougars
In the 1967 model year, competition came to the hot “pony car” market that Ford had owned nearly 100% for the prior two years. The new faces on the scene were the Chevrolet Camaro, Pontiac Firebird, and Mercury Cougar…. more»
• For Sale • 7 Comments
Garage-Kept Luxury: 1995 Mercury Cougar XR7
The 1995 Mercury Cougar XR7 sits in that interesting space where it is old enough to feel nostalgic, but still modern enough to be genuinely usable. This example, listed on eBay, is being offered by a private seller in… more»
• For Sale • 22 Comments
Amazing Inside & Out: 1971 Mercury Cougar Convertible
The seller uses the words “amazing inside and out” to describe this 1971 Mercury Cougar Convertible. Scrutinizing their photos seems to support the statement, because the car’s presentation is first-rate. It has avoided the aftermarket additions that seem to… more»
• For Sale • 36 Comments
Rare Bench Seat: 1969 Mercury Cougar
Several new competitors for the Ford Mustang to contend with entered the “pony car” market in 1967. And the Mercury Cougar was one of them. It was designed to be a little bigger and better equipped than the Mustang,… more»
• For Sale • 51 Comments
Worth Fixing? 1969 Mercury Cougar XR7
Looking beyond the front-end damage on this 1969 Mercury Cougar XR7, I’m envisioning what was once a truly beautiful pony car, likely somebody’s pride and joy before the inconceivable happened. Whatever took place remains a mystery, as the seller… more»
• For Sale • 26 Comments
Rare 4-Speed: 1967 Mercury Cougar
This 1967 Mercury Cougar is a two-owner classic that recently received plenty of TLC. It presents extremely well as a result, but the original owner’s decision to order it with a four-speed manual transmission helps it to stand out… more»
• For Sale • 17 Comments
Upgraded 351: 1969 Mercury Cougar
This 1969 Mercury Cougar presents superbly following a recent refurbishment. From its sparkling paint to its spotless interior, there is much to like about this beauty. It also demonstrates how the classic world is open to interpretation. The seller… more»
• For Sale • 16 Comments
Coach Built Neo Luxury! 1988 Tiffany Classic
It’s said that Jerry Garcia, at least on one occasion, compared The Grateful Dead’s music to licorice, stating that many people don’t like that flavor, but those who do really like it. The same holds true for most Neo-classic… more»
• For Sale • 15 Comments
No Reserve: 1967 Mercury Cougar
I acknowledge that we haven’t reached the mid-point of 2026, but this 1967 Mercury Cougar could potentially be one of this year’s best buys. “Why is that?” I hear you ask. Well, the seller has listed this classic with… more»
• For Sale • 12 Comments
9k Mile Survivor: 1979 Mercury Cougar XR-7
The Mercury Cougar is one of those cars that seemed to change and adapt to market trends successfully, starting out as a pony car in 1967 as a corporate counterpart of the Ford Mustang. Buyers loved it, and the… more»
• For Sale • 15 Comments
Survivor Cat: 1973 Mercury Cougar Convertible
I clearly remember the first time I saw a new for ’67 Mercury Cougar – and I thought it was fabulous! I hadn’t been much of a Mustang fan, though it wasn’t long before I came to realize that… more»
• For Sale • 33 Comments
1-of-1: 1968 Mercury Cougar XR-7
Rarity is a question that invariably sparks debate in the classic world. There is no doubt that some cars command a premium due to an unusual combination of factory options, while the values of others may be unaffected. That… more»
• For Sale • 14 Comments
9,827 Original Miles: 1979 Mercury Cougar XR-7
It’s not a super rare occasion that a low-mileage “Luxury Liner” from the 1970’s pops up for sale here on Barn Finds. They usually fall into the Cadillac Eldorado, Lincoln Mark IV, or Buick Riviera category…an expensive luxury car… more»
