It is no secret that as the 1970s dawned, the American muscle car market had shrunk significantly. Manufacturers focused on meeting upcoming legislative changes, while insurance companies twitched uncontrollably every time a customer application for one of these potent… more»
Cougar
Jun 29, 2024 • For Sale • 21 Comments
Real Deal Super Cobra Jet? 1970 Mercury Cougar Eliminator
The Eliminator was a low-production performance and appearance option on the 1969 and 1970 Mercury Cougar. While it could be equipped with the new Bos 302 V8 (approved for SCCA Trans-Am racing), you could dial it up to the… more»
May 21, 2024 • For Sale • 25 Comments
Rare Houndstooth Edition: 1970 Mercury Cougar
Special Editions are nothing new to the automotive world and, thanks to early coachbuilding practices, are almost as old as the car itself. Manufacturers typically delve into their Parts Bins for a selection of components and trim pieces to… more»
May 20, 2024 • For Sale • 14 Comments
Fresh Paint: 1969 Mercury Cougar
Flexibility can sometimes be the difference between success and failure when selling a classic car. The owner of this 1969 Mercury Cougar demonstrates this trait. It is currently up for auction, but the seller indicates they may entertain reasonable… more»
Feb 19, 2024 • For Sale • 23 Comments
390 S-Code: 1968 Mercury XR-7 GT Project
The Cougar was a hot commodity for Mercury during the late sixties, with several different trim levels and engine options to choose from depending on the buyer’s mindset. Going back to 1968, one of the more rare models is… more»
Feb 13, 2024 • For Sale • 38 Comments
Dan Gurney Special: 1968 Mercury Cougar
During the period from the sixties through the nineties, the marketing departments of the Big Three automakers were always coming up with gimmicks to sell cars. From pace cars to special editions, customers looking for a distinctive ride could… more»
Jan 29, 2024 • For Sale • 12 Comments
Running 302 V8 Project: 1968 Mercury Cougar
Ford doubled down on its presence in the “pony car” market in 1967 by launching the Cougar over at Mercury. Sharing infrastructure with the popular Mustang, the Cougar was perhaps a bit more stylish and luxurious than its Dearborn… more»
Jan 4, 2024 • For Sale • 27 Comments
One Owner Garage Find: 1967 Mercury Cougar
Things began to get serious in the growing “pony car” market segment in 1967 when the number of competitors grew from two to five. Joining the Ford Mustang and Plymouth Barracuda (which was a distant second in sales), were… more»
Nov 10, 2023 • For Sale • 33 Comments
Rare Cat: 1972 Mercury Cougar XR-7 Cobra Jet
For 1971, Ford’s Mustang got a new longer, wider, and overall bigger look. That also meant its Cougar cousin from the Mercury side of the family got the same since it shared much of its body shell with the… more»
Nov 7, 2023 • For Sale • 15 Comments
Clean Cat With 17,200 Miles: 1988 Mercury Cougar
As the cars of the eighties fall under the ever-watchful gaze of collectors, it is hard to find original cars in mint condition. While the occasional Corvette, Mustang, 0r Camaro has emerged from its tomb with a handful of… more»
Nov 6, 2023 • For Sale • 21 Comments
Affordable Driver: 1969 Mercury Cougar
Affordable and solid First Generation pony cars are becoming more challenging to find, but patience can yield positive results. Such is the case with this 1969 Mercury Cougar. It is a seemingly rust-free and largely unmolested classic that makes… more»
Sep 23, 2023 • For Sale • 13 Comments
No Reserve 1968 Mercury Cougar 390
Undeniably, some cars seem capable of ticking the right boxes and generating interest better than others. The First Generation Mercury Cougar is a perfect example because it took years to emerge from the shadow cast by its Mustang cousin…. more»
Aug 20, 2023 • For Sale • 13 Comments
Blue Max Edition: 1989 Mercury Cougar LS
The Mercury Cougar got a redesign in 1989 for its seventh generation, which eliminated the unusually-shaped rear side windows the car had worn during its previous year along with some body refinements that resulted in giving it a sleeker… more»
Aug 17, 2023 • For Sale • 34 Comments
BF Exclusive: 1972 Mercury Cougar XR7 Convertible
Mercury introduced its Cougar range as a more luxurious alternative to Ford’s Mustang. They did so despite the initial misgivings expressed by the parent company’s management, but it proved to be a wise decision. By the time Mercury closed… more»
Aug 15, 2023 • For Sale • 25 Comments
Low Miles: 1973 Mercury Cougar Convertible
The Mustang was a wild success from the get-go, so it wasn’t long before Ford granted Mercury’s wish for a pony car of its own. The Cougar, in development since 1964, was launched for model year 1967 as a… more»
Aug 8, 2023 • For Sale • 19 Comments
35k Miles One Prior Owner: 1967 Mercury Cougar
Over a 35-year production run as different types of vehicles, the Cougar is Mercury’s best-selling nameplate overall at nearly three million units. In its early days, the auto was a “pony car” and the second from Ford to do… more»
