390 S-Code: 1968 Mercury XR-7 GT Project

The Cougar was a hot commodity for Mercury during the late sixties, with several different trim levels and engine options to choose from depending on the buyer’s mindset.  Going back to 1968, one of the more rare models is… more»

Dan Gurney Special: 1968 Mercury Cougar

During the period from the sixties through the nineties, the marketing departments of the Big Three automakers were always coming up with gimmicks to sell cars.  From pace cars to special editions, customers looking for a distinctive ride could… more»

Running 302 V8 Project: 1968 Mercury Cougar

Ford doubled down on its presence in the “pony car” market in 1967 by launching the Cougar over at Mercury. Sharing infrastructure with the popular Mustang, the Cougar was perhaps a bit more stylish and luxurious than its Dearborn… more»

One Owner Garage Find: 1967 Mercury Cougar

Things began to get serious in the growing “pony car” market segment in 1967 when the number of competitors grew from two to five. Joining the Ford Mustang and Plymouth Barracuda (which was a distant second in sales), were… more»

Rare Cat: 1972 Mercury Cougar XR-7 Cobra Jet

For 1971, Ford’s Mustang got a new longer, wider, and overall bigger look. That also meant its Cougar cousin from the Mercury side of the family got the same since it shared much of its body shell with the… more»

Clean Cat With 17,200 Miles: 1988 Mercury Cougar

As the cars of the eighties fall under the ever-watchful gaze of collectors, it is hard to find original cars in mint condition.  While the occasional Corvette, Mustang, 0r Camaro has emerged from its tomb with a handful of… more»

Affordable Driver: 1969 Mercury Cougar

Affordable and solid First Generation pony cars are becoming more challenging to find, but patience can yield positive results. Such is the case with this 1969 Mercury Cougar. It is a seemingly rust-free and largely unmolested classic that makes… more»

No Reserve 1968 Mercury Cougar 390

Undeniably, some cars seem capable of ticking the right boxes and generating interest better than others. The First Generation Mercury Cougar is a perfect example because it took years to emerge from the shadow cast by its Mustang cousin…. more»

Blue Max Edition: 1989 Mercury Cougar LS

The Mercury Cougar got a redesign in 1989 for its seventh generation, which eliminated the unusually-shaped rear side windows the car had worn during its previous year along with some body refinements that resulted in giving it a sleeker… more»

BF Exclusive: 1972 Mercury Cougar XR7 Convertible

Mercury introduced its Cougar range as a more luxurious alternative to Ford’s Mustang. They did so despite the initial misgivings expressed by the parent company’s management, but it proved to be a wise decision. By the time Mercury closed… more»

Low Miles: 1973 Mercury Cougar Convertible

The Mustang was a wild success from the get-go, so it wasn’t long before Ford granted Mercury’s wish for a pony car of its own. The Cougar, in development since 1964, was launched for model year 1967 as a… more»

35k Miles One Prior Owner: 1967 Mercury Cougar

Over a 35-year production run as different types of vehicles, the Cougar is Mercury’s best-selling nameplate overall at nearly three million units. In its early days, the auto was a “pony car” and the second from Ford to do… more»

“Sign of the Cat”: Pair of 1988 Mercury Cougars

The Mercury Cougar began in 1967 as an upscale version of the Ford Mustang. Over the years it would morph into more of a personal luxury car and compete in-house with the Thunderbird. The sixth generation arrived in 1983… more»

BF Auction: 1967 Mercury Cougar XR7

Sometimes it’s hard to let go of a classic simply because it’s such a well-maintained example that you know you won’t be able to easily replace. That’s the case for this beautiful 1967 Mercury Cougar XR7. Before going any… more»

No Reserve: 1968 Mercury Cougar XR-7

Ford management initially hesitated to grant Mercury entry into the pony car market, but giving the project the green light proved wise. The resulting car was the Cougar, which accounted for 40% of total sales for the entire Lincoln-Mercury… more»

Rebuilt 351: 1969 Mercury Cougar XR7

Park a 1968 and ’69 Cougar side by side and there’s not much difference on top, but Mercury revised the straight side body lines the car had worn since it was introduced and made them progressively slope downward for… more»