By the outset of the 1959 model year, the writing was already on the wall for Edsel. Despite a spirited marketing effort to depict Edsel as innovative, forward-thinking, and reliable, none of this actually proved to be entirely factual;… more»
Edsel
• For Sale • 11 Comments
Stored 57 Years: 1959 Edsel Ranger
Although the Edsel initially failed in the automotive market on a scale comparable to New Coke in the soda industry a quarter century later, the brand has been defunct long enough for many of its negatives to have been… more»
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Rebuilt Powertrain: 1959 Edsel Ranger Sedan
The Edsel will probably always be known as the biggest failure in U.S. automotive history. And yet, they managed to sell 68,000 of the cars, which was far less than Ford’s break-even point in three model years. This Ranger… more»
• For Sale • 15 Comments
Horse Collar Wagon: 1958 Edsel Villager
The Edsel is widely regarded as the costliest new car failure of the 20th Century. It was conceived by the brain trust at FOMOCO who felt there was a market for a fourth corporate brand (besides Ford, Mercury, and… more»
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Unsung Horse Collar Wagon: 1958 Edsel Villager
Despite selling automobiles for only 3 model years, Edsel developed a reputation that lasted much longer than the brand did, and unfortunately, many of the memories among old-school gearheads aren’t positive. Bad timing was a factor, as an economic… more»
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4-Speed Hot Rod! 1960 Edsel Ranger
Talk about a twofer! Not only is this 1960 Edsel Ranger rare, but it has also been nicely modded for some serious performance! Best of all, much of the original character of this seldom-seen FoMoo product has been preserved…. more»
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Last of the Line: 1960 Edsel Ranger
The Edsel came in with a bang in 1958 but went out with a whimper in 1960. It was an expensive lesson for Ford Motor Co., which lost hundreds of millions of dollars on a car that no one… more»
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Last of the Line: 1960 Edsel Ranger
When the subject of marketing failures comes up, the Edsel usually makes the list (along with New Coke?). Ford spent a bundle adding a new division in the mix in 1958, and laid an egg with the Edsel, although… more»
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Weather Weary Wagon: 1959 Edsel Villager
FOMOCO introduced the Edsel to much fanfare (and corporate expense) in 1958. The company gambled on the need for a fourth marque in the market, but the buying public didn’t see it that way. Sales of 68,000 units in… more»
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Only 295 Built: 1960 Edsel Ranger
The demise of Ford Motor Company’s short-lived and ill-fated Edsel brand was not as simple as a controversial grille. Ford (and Chrysler with the DeSoto) learned quickly what it would take decades for GM to deal with: the market… more»
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1 of 295: Rare 1960 Edsel Ranger
Of the scant 2,846 Edsels produced in 1959 for the 1960 model year, only 295 Ranger two-door hardtops like this one rolled off of Ford’s Louisville, Kentucky assembly plant. I saw this 1960 Edsel Ranger Two-Door Hardtop for sale… more»
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Woodie Wagon Project: 1958 Edsel Bermuda
Ford went all-in on the new Edsel in 1958, creating an additional brand and a division to support it. The Bermuda was the top-of-the-line station wagon, a “woodie” with faux side paneling. It would be one of the slowest… more»
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Garage Queen? 1959 Edsel Ranger
Anyone familiar with 1950s automobilia knows the ill-fated story of the Edsel. It was Ford’s big 1958-60 market miscalculation that ended up costing them hundreds of millions of dollars. The Edsel arrived in 1958 as a new FOMOCO division,… more»
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Rebuilt Six-Banger: 1959 Edsel Villager Wagon
Ford Motor Co. decided there was a market for a fourth brand in its lineup. So, they introduced the Edsel in 1958 using features not found on other FOMOCO products (like a push-button transmission in the middle of the… more»
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Older Restoration? 1959 Edsel Ranger
The Edsel was an expensive experiment that ended up costing Ford Motor Co. hundreds of millions of dollars. And that’s in 1950s valuations. It was a new car line that was quirky at first, but proved that it was… more»
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Cheap Horse Collar Project: 1958 Edsel Ranger
For an offering that was considered a colossal failure at the time, the Edsel is one of those cars that’s a lot easier to appreciate now than when it was introduced back in the late fifties, with the Ranger… more»
