Edsel

Last Plated In 1982! 1959 Ford Edsel Villager

The Edsel debuted with a lot of fanfare and hoopla in 1958 as Ford executives were convinced there was a need for a fourth brand in the company’s stable. But it turned out to be the wrong car at… more»

No Reserve: 1958 Edsel Citation

Ah, Edsel. A brand that became synonymous with failure. Ford proved that the right car in the right place at the right time could succeed, with the Mustang a shining example. Edsel was the polar opposite, and the shocking… more»

1 or 12 Left? 1958 Edsel Bermuda Station Wagon

Ford had high hopes for its new division of cars in 1958. The Edsel debuted with no fewer than 18 models to join Ford, Mercury, and Lincoln. The problem was the brand was introduced at a time when the… more»

Former Movie Prop: 1958 Edsel Pacer

The Edsel was Ford Motor Company’s biggest product miscue of the 1950s, perhaps of all-time. It was launched during a period of economic uncertainty and the buying public didn’t respond positively. Sales were far below expectations and Ford pulled… more»

Yard Art Find! 1959 Edsel Villager Wagon

From whence it came, it shall return, or something like that. This 1959 Edsel Villager station wagon is returning to its elemental form in the great outdoors of Morley, Michigan. It appears to have been sitting neglected since 1973,… more»

60K Miles? Rare 1958 Edsel Pacer Convertible

The wrong car at the wrong time? That’s one of the more famous post-mortem assessments of the ill-fated Edsel. Since the dawn of the horseless carriage, automotive missteps have come and gone over the years, but Ford Motor Company’s… more»

Beautiful Survivor! 1959 Edsel Villager Wagon

What is widely considered the biggest sales flop in automotive history, the Ford Edsel is now an iconic collector car and they are becoming highly collectible. This version is a Villager Wagon from 1959 and can be found here on… more»

Patina Project: 1959 Edsel Ranger

In the mid-1950s, Ford’s research told them there was room in the medium-priced market for another car to compete with Dodge, DeSoto, Pontiac, Oldsmobile, and Buick. Yet, they already had the Mercury. Practically every Baby Boomer who’s into cars… more»

Dusty Barn Find Project: 1958 Edsel Pacer

Ford Motor Co. had high hopes for the Edsel. Innovative for the times, market research told them there was a niche for a new car sandwiched between Ford and Mercury and yet another between Mercury and Lincoln. So, the… more»

No Reserve: 58k Mile 1959 Edsel Ranger

The Edsel cost Ford hundreds of millions of dollars and is perhaps the automobile industry’s biggest failure. Not because it was a bad car, it was just the wrong car introduced at the wrong time. Famous for its horse… more»

Survivor Wagon: 1959 Edsel Villager

The seller of this 1959 Edsel Villager says this car speaks for itself and is all original. Assuming that extends to the photos of it, I’d say this Edsel looks like it’s lived a pretty easy life. This wagon… more»

Rare But Major Project: 1958 Edsel Citation Convertible

The owner says, “The vehicle needs work!” Gee, ya’ think? It’s going to need some parts thrown in with that work too. But, there is something here to consider, this is a rare car, one of only 930 produced… more»

Easy Project: 1958 Edsel Corsair

It seems that time heals all wounds. If we review the entire history of American automobile manufacturing, the title of “The King of Failures” would almost certainly fall to the Edsel. This was a venture that tore up millions… more»

EXCLUSIVE: Five Barn Find Edsels!

Reader Jim G has been tasked with finding new homes for five Edsel barn finds. The seller inherited the cars and asked Jim to help get them moved along. They range in years from 1958 to 1960 and in… more»

One Year Only: 1958 Edsel Citation Hardtop

Timing is everything, and it’s everything that Edsel simply didn’t have. The Edsel range was introduced to the motoring public amidst huge fanfare, and its first-year offerings were nothing if not interesting. One of those initial offerings was the… more»

1 of 777: 1960 Edsel Ranger

Ford’s $250,000,000 Edsel experiment seems like a relative bargain given how much PR, both good and bad, the company has gotten out of these cars since the 1960 model year when they went bye-bye. This final year car, a… more»