The Edsel debuted in 1958 to a lot of fanfare as the 4th brand sold by Ford Motor Co. Besides the issue of whether there was a market for a Ford/Mercury hybrid, timing was bad due to a poor… more»
Edsel
• For Sale • 12 Comments
Original Interior! Rare 1959 Edsel Villager Station Wagon
Ah, the Edsel. The car that the Ford Motor Company wished had never existed. I can’t help but feel a little sorry for former Ford CEO, Henry Ford II. I mean, how would you like having your father’s first… more»
• For Sale • 19 Comments
Horse-Collar Grille! 1958 Edsel Citation Project
Sixty years after its demise, the Edsel is still considered the biggest financial failure of the U.S. auto industry. That’s because it’s said that Ford Motor Co. took it on the chin for as much as $350 million in… more»
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Nicely Optioned: 1958 Edsel Ranger
Have you ever felt that you were the odd one out in a crowd? I experience that whenever the subject turns to the Edsel. So much has been written about the styling, and much of that has been negative…. more»
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Highly Original Survivor: 1959 Edsel Villager Wagon
I’ll always have a soft spot in the old ticker for ’59 Edsels. My Aunt Lucy and Uncle Harry bought one new (a white 4-door with a red top and side spear and a black and white interior) and… more»
A Hupmobile Aerodynamic and a Car ID Test
It is almost a given that when archaeologists stumble upon the remains of a literate society, they have a limited number of written words to decipher. To be fair to our ancestors, carving symbols into stone or making your… more»
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1 of 1 Custom: 1958 Edsel Ranger Sedan Delivery
The Edsel is widely considered one of the biggest failures of the automotive industry, costing Ford more than $250 million in losses in 1958-60 dollars. Their quirky styling takes part of the blame, but the lack of a market… more»
• For Sale • 80 Comments
End of the Line: 1960 Edsel Ranger (1 of 777)
The Edsel will likely go down as the largest failure in the history of the U.S. automobile. Thinking there was a market for a fourth brand within the Ford family, the Edsel was born in 1958, cost the company… more»
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Rare Family Hauler: 1959 Edsel Villager Wagon
If ever there was a star-crossed car brand, Edsel was it. Ford established the division in 1958 to fill a gap in its mid-range lineup, but almost immediately, the country slipped into recession. Despite innovations perpetuated into Ford’s future… more»
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Magnificently Maintained: 1959 Edsel Villager
Talk about rare! A 1959 Edsel Villager station wagon – when did you last encounter one of these? Besides the rarity factor, it’s also this car’s condition, it’s said to have had three previous owners, is all original, and… more»
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Unrestored Survivor: 1958 Edsel Corsair
The recipe for creating a good car is surprisingly straightforward. A manufacturer must create a vehicle with styling that is, at least, inoffensive. It must sell at a competitive price, and the build quality must be acceptable to the… more»
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Ford’s Big Gamble: 1959 Edsel Ranger Barn Find
Ford executives had high hopes when they introduced the new 1958 Edsel in the Fall of 1957. But those were quickly dashed when sales didn’t come close to expectations. After accumulating a lot of red ink, Ford pulled the… more»
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Edselchero?? 1959 Edsel Villager Pickup Conversion
I did a double take when I saw this one listed on eBay. What do you call this? A Villachero? An Edselchero? The seller says right out of the gate, “If you want to turn heads at your local… more»
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Rare Horse Collar! 1959 Edsel Corsair
Ford estimated there was a consumer need for a line of automobiles positioned between the Mercury and Lincoln brands and brought the ill-fated Edsel to market in 1958. Their projections were wrong, and they launched the Edsel Division at… more»
• For Sale • 66 Comments
In the Barn for 48 Years! 1958 Edsel
Almost everyone is familiar with the Edsel story. The late 1950s product ended up being the wrong car at the wrong time, though it was not a bad automobile. But sales numbers were a huge disappointment and Ford Motor… more»
• For Sale • 22 Comments
1 of 1,876: 1958 Edsel Pacer Convertible
The Edsel was a dark period for Ford in the late 1950s. Research told company executives there was a market for a product between the Ford and Lincoln/Mercury lines. Named after Henry Ford’s son, the Edsel was introduced in… more»
