Formula

Real Deal: 1970 Pontiac Firebird Formula 400 W66

The Pontiac Firebird got a restyle for 1970, with the buyer having a choice of four different models to pick from, starting with the base Firebird.  An Esprit model was available which included a 350 V8, plus you could… more»

X-Men Edition: 2000 Pontiac Firehawk

From 1991 through 2002, Pontiac joined forces with SLP Engineering to create limited performance editions of their Firebirds. Dubbed the Firehawk, they were initially based on the Formula models, but the Trans-Am was added later. This 2000 edition of… more»

Transplant 400 V8: 1979 Pontiac Firebird Formula

Pontiac introduced its Firebird Formula model in 1970 which was one year after the introduction of the Pontiac Trans Am in 1969. The Formula was unique in that it had two forward facing hood scoops versus the Trans Am… more»

Sunstorm Yellow: 1975 Pontiac Formula 400

This 1975 Pontiac Formula 400 is located in Salado, Texas which is half way between Waco and Austin in Central Texas. The car is listed for sale here on Craigslist for $17,500. The Pontiac Firebird was offered in different… more»

4 Speed: 1978 Pontiac Firebird Formula

Many thanks to Pat L. for sending us this 1978 Pontiac Firebird Formula. While the Trans Am gets most of the attention, the Pontiac Formula was a trim model introduced in 1970 that could be equipped with the same… more»

5.0-Liter 4-Speed: 1981 Pontiac Formula

The last  year for the second generation of the Pontiac Firebird line was 1981. Pontiac offered the base Firebird, Esprit, Formula, and Trans Am as the different models. This 1981 Pontiac Firebird Formula is said to be one of… more»

1970 Pontiac Firebird Formula 400 Project

There are some cars that look good even though they need a lot of work. This 1970 Pontiac Formula 400 is one of them, as long as you don’t look too close! This is a project car even though… more»

Sitting for 30 Years: 1978 Pontiac Firebird Formula

More often than not, Second Generation Pontiac Firebird project cars that have lain idle for decades will have significant rust issues for their next owner to tackle. However, that appears not to be the case with this 1978 Firebird… more»

1 of 1? 1999 Pontiac Firebird SLP Firehawk

Always the performance opportunist, Pontiac developed the Firehawk in 1991 as an option on the Firebird Formula. These would be low production, specially equipped pony cars that were available through the 2002 model year, coinciding with the end of… more»

Rockford Files Clone or Real? 1977 Pontiac Firebird Formula

In the second half of the 1970s, one of the most popular detective shows on television was The Rockford Files. It starred James Garner as the somewhat laid-back private investigator who usually got himself into all sorts of sticky… more»

Solid Poncho Project: 1977 Pontiac Firebird Formula

Pontiac made several changes to the 1977 Pontiac Firebird Formula including the introduction of a new front end style and the rectangular hood scoops. A new engine option was also available. This 1977 Pontiac Formula is located in San… more»

1971 Pontiac Formula 455 HO 4-Speed

Gold is a popular investment and here is proof! This is a 1971 Pontiac Formula 455 that was originally equipped with the most powerful Pontiac engine available in 1971 and backed by a 4-speed transmission. The car is documented… more»

400/4-Speed! 1974 Pontiac Firebird Formula

In the early seventies, insurance premiums and a shift from performance-oriented to economical cars were taking their toll on the muscle car market.  I guess nobody got the word out to Pontiac, as in 1974 the Firebird Formula and… more»

Artic Blue: 1976 Pontiac Firebird Formula 350

Pat L. found this beautiful 1976 Pontiac Firebird Formula 350 and sent it to our attention. The car is located in Surprise, Arizona just northeast of Phoenix. It is being sold by the 2nd family to own the car… more»

Ugly Duckling: 1971 Pontiac Formula 400

Here is an interesting project car located in Spokane, Washington. It is a 1971 Pontiac Formula 400 that is not running and the interior has been removed. The initial body work is said to have been completed and the… more»

Entry Level Muscle: 1979 Pontiac Formula

Some people did not like the new front end that Pontiac installed on the 1979 Firebird family. It was quite a departure from the “beaked nose” of the 1977-1978 Pontiac Firebird. The gold 1979 Pontiac Formula is at the… more»

Barn Finds