For many moons, the Imperial was Chrysler Corporation’s top-of-the-line automobile. But the powers that be thought the Chrysler brand detracted from Imperial sales against Cadillac and Lincoln, so they positioned it as a brand of its own in 1955…. more»
Imperial
12k-Mile Survivor? 1963 Chrysler Imperial
The Imperial was Chrysler’s premium automobile dating to 1926. In 1955, hoping to better distinguish it from other Chrysler products, the company branded the line strictly as Imperials. The goal was to try to catch up with Cadillac and… more»
Solid Mauve Project: 1960 Imperial Custom
Mauve was in the air at Chrysler Corporation in 1960, and one of the great Barn Finds Mysteries of today is the following: Is this 1960 Imperial painted Dawn Mauve or Dusk Mauve? The paint has taken on that faded glow… more»
“Drive It Home”: 1963 Imperial Crown
Ah, to be a fly on the wall in Chrysler Corporation’s styling department in the early 1960s, where asymmetrical and anachronistic sketches were immediately stamped “OK” and sent to the sculptors. OK, that’s an exaggeration, but there’s a refreshing… more»
“Zero Problems”: 1965 Imperial Crown Four-Door
In terms of Big Three luxury cars in the 1950s and ’60s, it was really Cadillac and everyone else (at least in terms of overall sales), but that didn’t mean that everyone else stopped trying. The Lincoln Continental was… more»
Complete Project! 1957 Imperial Crown Four-Door Southampton
Forward Look styling swept the Chrysler brands for model year 1957, with fins across the board. Imperial stood alone at the top of the family tree. This 1957 Imperial Crown Four-Door Southampton in Winchester, New Hampshire seeks a new… more»
One Of Only 1,500! 1960 Imperial Custom
The seller of this 1960 Imperial Custom two-door hardtop, or a “Southampton” as the hardtop was known, claims rarity with only 1,500 copies produced. My research reveals 1,498 so I’d say we’re good to go! Also claimed is a… more»
Mmm Butterscotch! 1972 Imperial LeBaron
Fuselage luxury reached its pinnacle in Chrysler Corporation’s elegant fourth-generation Imperial. This 1972 Imperial LeBaron four-door hardtop shines in what looks like Sun Fire Yellow. The claimed 66,000 mile all-original classic shows well inside and out. Mmm; butterscotch. I… more»
No Reserve Elegance: 1962 Imperial Crown
The 1962 Imperial Crown is one of those sedans that seems to have something unusual yet aesthetically pleasing from just about every vantage point, with a feel of opulence inside and out. However, it’s also a design that flows… more»
Ready For Takeoff: 1972 Imperial LeBaron
With Chrysler’s “fuselage” styling, this generation Imperial polarizes luxury car fans into love and, well, less-than-love. Count me in the Love camp, and this 1972 Imperial LeBaron looks ready for takeoff. The claimed 71,000 mile classic in Burlington, North… more»