Timing can be critical in the automotive world. Getting it right maximizes the chances of sales success. Get it wrong, and the chances greatly increase that a company’s latest offering will be a motoring also-ran. Such is the case… more»
Mercury
• For Sale • 14 Comments
Survivor Cat: 1973 Mercury Cougar Convertible
I clearly remember the first time I saw a new for ’67 Mercury Cougar – and I thought it was fabulous! I hadn’t been much of a Mustang fan, though it wasn’t long before I came to realize that… more»
• For Sale • 7 Comments
5.0L Equipped: 1987 Mercury Cougar LS
When the Mercury Cougar was in its prime, it was marketed like many other domestic products: lots of trim packages, lots of equipment options, and seemingly endless arrays of configurations. As sales began to wane with consumers moving away… more»
• For Sale • 33 Comments
1-of-1: 1968 Mercury Cougar XR-7
Rarity is a question that invariably sparks debate in the classic world. There is no doubt that some cars command a premium due to an unusual combination of factory options, while the values of others may be unaffected. That… more»
• For Sale • 7 Comments
30th Anniversary Edition: 1997 Mercury Cougar
The seventh generation Mercury Cougar represented a continuation of a product philosophy that was phasing out among consumers. The big, luxurious two-door had been a mainstay on the American automotive landscape for decades, and nameplates like the Cougar had… more»
• For Sale • 12 Comments
9,827 Original Miles: 1979 Mercury Cougar XR-7
It’s not a super rare occasion that a low-mileage “Luxury Liner” from the 1970’s pops up for sale here on Barn Finds. They usually fall into the Cadillac Eldorado, Lincoln Mark IV, or Buick Riviera category…an expensive luxury car… more»
• For Sale • 7 Comments
Luxurious Family Classic: 1989 Mercury Grand Marquis Colony Park
Having been a mainstay in the station wagon lineup at Mercury dealers since 1957, the Colony Park was nearing its end in 1989, soldiering on for two more years before the Grand Marquis received a redesign for ’92 that… more»
• For Sale • 30 Comments
Captive Import Project: 1973 Mercury Capri
The Capri (no corporate badging) was a small, sporty compact imported by Mercury between 1970 and 1978. It was built in Germany by Ford of Europe and had no direct counterpart at the Ford division. This 1973 edition is… more»
• For Sale • 20 Comments
351 V8 Transplant: 1965 Mercury M-100 Pickup
Canada’s a big, beautiful country filled with small, medium, and big beautiful people, and some really cool and interesting vehicles. We’ve seen a few Mercury pickups here on Barn Finds over the years, and they’re always interesting. This example… more»
• For Sale • 22 Comments
4-Door “Sleeper”: 1974 Mercury Comet 302 V8
Introduced five years to the day after the Ford Mustang, the Maverick was another sales hit for FOMOCO. It was a simple, cheap car designed to replace the aged Falcon. Because sales were so brisk, Mercury lobbied for and… more»
• For Sale • 14 Comments
Rare Turbo Roadster: 1992 Mercury Capri XR2
To this day, I do not understand why some cars were not bigger hits when sold new. Bad marketing? Bad timing? Lack of interest from dealers? It’s likely a little bit of all of the above. However, when going… more»
• For Sale • 6 Comments
DIY V8 Included! 1975 Mercury Comet
The 1970s Mercury Comet was a rebadged Ford Maverick. The latter car sold so well that the Lincoln-Mercury arm of FOMOCO wanted its own version to peddle. So, it arrived in 1971 with a different front clip and taillights,… more»
• For Sale • 7 Comments
Affordable Fun: Low-Mile 1992 Mercury Capri
The Capri was a Mercury staple between 1970 and 1994. Three generations were offered, but only one was built in the U.S. First generation Capri’s were small, sporty sedans produced in the UK, while the latter was a 2-door… more»
• For Sale • 17 Comments
390-Equipped: 1967 Mercury Cyclone GT
This 1967 Mercury Cyclone GT isn’t pristine, but it is ideal for enthusiasts seeking a survivor-grade classic that they can enjoy immediately. Its interior offers luxury touches, while the V8 under the hood delivers performance to match its looks…. more»
• For Sale • 25 Comments
Rare 4-Speed: 1972 Mercury Cougar XR-7
This 1972 Mercury Cougar XR-7 with a 351-cubic-inch Cobra Jet V-8, a four-speed manual and 73,000 miles is described as “very rare,” and offered by a dealer in Salem, Ohio here on eBay. The asking price is a fairly… more»
• For Sale • 18 Comments
390/4-Speed: 1962 Mercury Monterey S-55
Some classics possess the “wow” factor, either due to their overall condition or their performance potential. This 1962 Mercury Monterey S-55 ticks the boxes on both counts, leaving the new owner with little to do but slip behind the… more»
