Triumph Motor Co. was in the automobile business for nearly 100 years, retiring in 1984. One of its least successful products was the Stag, a 2+2 sports touring car built in the 1970s. The U.S. auto market was always important to Triumph, but U.S. buyers didn’t take to the Stag and it stopped production after eight years. This 1971 edition looks to have been sitting under a carport for ages and is only good enough now to serve as a parts car. Located in Fairburn, Georgia, this vintage British car is available here on Facebook Marketplace for $2,800. Barn Finder “MisterLou” is credited with this tip. (more…)

Triumph’s Stag (1970-78) competed with touring cars like the Mercedes SL, offering seating for four and a V8 engine beneath its long bonnet. Built solely as convertibles, US Stags gained a targa bar to meet safety requirements in “the colonies.” This solid-looking 1972 Triumph Stag in Williston, Florida shows some wear and a sizeable left front fender dent and comes fitted with this handsome removable hardtop. Taken in trade by the seller, the solid-looking Triumph comes to market here on eBay where it’s failed to attract a $10,000 opening bid. The deep red classic unexpectedly packs a Chevrolet small block V8 under the hood. Check out another Stag featured in March of 2024 showing the top removed.

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Christmas Day two years ago, I wrote a post about a 1971 Chevrolet-powered Triumph Stag. I thought wow, what a unicorn! Well, sometimes lightning strikes twice because today, for your reviewing enjoyment, I have another, similarly outfitted example, to cover. Hailing from Pequannock, New Jersey, this hubba-hubba Stag is available, here on eBay for an opening bid of $4,950.

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The Triumph Stag promised so much upon its release. Its stunning styling caught the buying public’s imagination, and the V8 under its hood seemed like the icing on the cake. Unfortunately, that engine also proved to be its Achilles Heel, developing a reputation for major reliability problems, The seller has taken matters into their own hands with this 1973 model, swapping in a Chevrolet small-block that is both bulletproof and more reliable. It needs some finishing touches, but the time and effort should be worthwhile. The seller has listed the Stag here on eBay in Columbia, South Carolina. Bidding sits below the reserve at $1,875, and it will be fascinating to monitor the auction to see if this British sports car heads to greener pastures. (more…)

It is sometimes difficult to determine how profound the impact of mainstream media exposure can be on the popularity of certain cars. However, there are times when it is glaringly obvious. When “The Grand Tour: One for the Road” aired a few weeks ago, it marked the final collaboration of Jeremy Clarkson, Richard Hammond, and James May. The partnership had endured for an incredible twenty-two years, riding the highest of highs and the lowest of lows. For their final challenge, May selected a Magenta Triumph Stag, and online sales resource Auto Trader reported that in the days following the show’s airing, inquiries by those seeking a Stag to park in their garage rose by an incredible 793%. The Stag is riding the crest of a wave, and if you want your slice of the action, this tidy 1972 example deserves a close look. (more…)

The Triumph Stag was more than a sports car. It was a 2+2 touring machine in production from 1970 to 1978. Powered by a 3.0-liter V8 engine, it was stronger than many English-built cars of this nature. Sales numbers topped out at under just 26,000 units, partly due to the vehicle not being well-received in the U.S. market, a primary target. This 1973 edition – with the detachable hardtop and canvas soft top – is in good overall condition with recent work having been done, but it’s not show-quality at 96,000 miles. (more…)

The Triumph Stag contained all the ingredients to become one of the greatest cars in British automotive history. Its stunning styling, clever interior, and V8 engine should have combined to make this car a sales winner. Sadly, it was a victim of an imploding British Leyland and never met expectations. However, those that have survived in good order are typically excellent cars providing an enjoyable classic car ownership experience. That seems true with this 1973 example. It presents well, has been part of the same family for over four decades, and its V8 engine is freshly rebuilt. The seller has listed the Stag here on Craigslist in Bloomfield, New Jersey. They set their price at $19,900 OBO, and I must say a big thank you to Barn Finder Mitchell G. for spotting this beauty. (more…)

The Triumph Stag is becoming “discovered” as well as it ought – it’s slightly rare, stylish, and offers a V8, uncommon among less expensive British cars. While the Stag sold very poorly thanks to reliability problems, modern methods of rebuilding the engine and re-engineering the worst parts of the car have ensured that restored examples are often better than when the cars were factory-new. Here on eBay is 1973 Stag with a proper résumé of completed mechanical and cosmetic work, coming from a long-term owner. The seller is looking for an opening bid of $25,000, and the car is located in Parkville, Maryland.

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We’ve covered several Triumph Stags at Barn Finds, nearly always reminding readers what stinkers they were when new. Meanwhile, the dang cars have been sneaking up in price despite their unsavory reputation. What the heck. Time to figure out what’s propelling the interest in these slightly eccentric Triumphs. Here on eBay is the perfect subject, this 1973 Triumph Stag, thoroughly restored, bid to $25,000 and about to go to a new home from its current residence in North Smithfield, Rhode Island. The seller’s son performed the restoration, hewing to the car’s original factory colors. It’s had only three owners.

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Coincidentally, these two examples of Triumph’s luxury sport Stag arrived on the Barn Finds assignment list at the same time. What are the chances! Both are project cars: one has no motor and one has a Chevy 283 cu. in. V8. Which one would you tackle? Let us know below. The yellow car is a 1971 automatic here on eBay, looking for an opening bid of $2000. Its engine bay is empty and it’s located in Lakeside, California. The white car is here on craigslist, vintage 1973, running that SBC with a 350 automatic, at an asking price of $3200. This one is in La Crosse, Wisconsin, and the tip came from Pat L – thanks Pat! Both cars have their hard tops as well as a soft top; to meet American anti-roll standards, the cars were designed with a rollbar in the B-pillar position, braced to the windscreen frame. The ’71 is a Mk I; in early 1973, the Mk II was produced. Differences included reworked combustion chambers in the V8 motor, and slight alterations to gauges, bumpers, seats, exterior trim, and wheels.

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Man, do I like this car! And, as I cruise prior Stag coverage here on BF, I have learned that engine transplants are apparently pretty common. But beyond its upgraded powerplant, this 1973 Triumph Stag is in magnificent shape just as it sits. Located in Los Angeles, California, this Super Stag is available, here on craigslist for what seems to be a reasonable price of $15,000. Tony P. gets the nod for this fine discovery.

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I consider this 1971 Triumph Stag to be my good fortune. I like these cars and this is the first one that I have encountered for BF. This example, however, is harboring one heck of a surprise – more to follow on that front. Located in Oak Park, California, this way-cool 2+2 is available, here on craigslist for $21,500.

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O Stag, how did you fail me? Let me count the ways. The Triumph Stag was built with a V8 engine of Triumph’s own design. This proved fatal. Initially, the engine was fuel injected, but the result was unreliable (which must have been the only portion of the development phase that Triumph cared about reliability), so Triumph switched to a dual carburetor set-up. But that obliterated horsepower – taking the “Grand” right outta “Grand Touring” -necessitating larger displacement. Instead of increasing stroke, the company went for bore, creating an oversquare motor. That in turn sapped torque. Worse yet, to make room for larger cylinders, the cooling passages were downsized! As if determined to make certain the motor would overheat at every opportunity, the water pump was mounted above the radiator fill line in the valley of the motor! Consequently, it was almost impossible to fill the system enough to service the pump, and we won’t even talk about why you’d put a water pump in the hottest place inside the engine bay. People cook steaks on their motors for crying out loud. Now let’s talk about the fact that the heads were aluminum and the block was iron. Ok, but the factory forgot to tell dealers and owners to use coolant that will help alleviate that mismatch. And then there’s the matter of the head studs. In order to make servicing easier, Triumph installed one set of studs per bank at a right angle to the head. Great. But the other set was at a 20-degree offset, causing heads to warp! Whew! Ok, I am sure that’s going to make you very enthusiastic about the Stag here on eBay, bid to $5,077, reserve not met. This car is in Asbury Park, New Jersey.

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I have covered quite a few British sports cars for Barn Finds. Topping the list are MGs of all ilks, Triumph TR4s, and a few Jaguars thrown in for good measure. Today, however, is a first for me in the form of a 1972 Triumph Stag. Rarely encountered anymore, this Stag is located in Glendale, California and is available, here on craigslist for $4,000.

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Owning a Triumph Stag usually means sitting on a knife’s edge, waiting for something expensive to go wrong with its unique V8 engine. That shouldn’t be an issue with this 1973 model, as it now sports a bulletproof American V8 under the hood. The vehicle has been sitting for many years, so it will need to be revived. However, that could potentially be a straightforward process. The Stag is located in Archer, Florida, and has been listed for sale here on eBay. The BIN for the Triumph is $16,000, although there is an option to make an offer. (more…)

When it rolled off the production line, the Triumph Stag promised so much. That it was plagued with reliability issues, all of which can now be addressed, meant that it was a sales disaster. This was a shame because there is little doubt that the Stag is an extremely attractive car, and if style counts for anything, then it had every right to be a success. This 1971 Stag has been parked for at least 15-years and is looking for someone to revive it. Located in Mobile, Alabama, it is listed for sale here on eBay. The owner has set a BIN of $2,500, but the option is available to make an offer. (more…)