BF Exclusive: 1972 Mercury Cougar XR7 Convertible

Mercury introduced its Cougar range as a more luxurious alternative to Ford’s Mustang. They did so despite the initial misgivings expressed by the parent company’s management, but it proved to be a wise decision. By the time Mercury closed… more»

Rebuilt 351: 1969 Mercury Cougar XR7

Park a 1968 and ’69 Cougar side by side and there’s not much difference on top, but Mercury revised the straight side body lines the car had worn since it was introduced and made them progressively slope downward for… more»

BF Auction: 1970 Mercury Cougar XR7 428CJ

It is fair to say that in the world of performance cars, some are created more equal than others. That is the case with this 1970 Mercury Cougar XR7. It is a highly-optioned classic that perfectly combines luxury with… more»

1-Owner 5.0! 1993 Mercury Cougar Classic Edition

When a car is bought new in 1993 and driven until the owner is 95 years young, there’s some serious love going on there, which is the story of this 1993 Mercury Cougar for sale here on Craigslist.  The… more»

J-Code 4-Speed! 1968 Mercury Cougar XR7

Running across a J-Code 1968 Mustang is enough to make just about any Ford enthusiast’s day, but an even rarer event is finding a Cougar of the same vintage with this coveted letter in the VIN.  The Cougar got… more»

Original Paint: 1973 Mercury Cougar XR7 Convertible

When it comes to the classic world, the term “affordable” can prove difficult to define. That is because with wages and incomes varying widely, what one person may consider affordable may prove out of the reach of others. That… more»

Complete and Original: 1967 Mercury Cougar XR-7

When a classic car emerges from long-term storage, it is fair to expect it to need some work before returning to its rightful place on our roads. The scope of that work depends on many factors, including the storage… more»

Rare Color: 1970 Mercury Cougar XR7

If you’re like me, you will take rarity claims with a pinch of salt. The reality is that as the choice of optional extras increases, so do the chances that a car will be inherently rare. However, when that… more»

Behind the Barn: 1970 Mercury Cougar XR7

The Mercury Cougar joined Ford’s Mustang in the new “pony car” segment in 1967, just as General Motors was also getting in on the act. Though it would morph into a personal luxury car later, the Cougar would be… more»

Rare Option: 1970 Mercury Cougar XR7

When you start to trawl through the options list offered by a manufacturer for a particular model, you begin to realize how easy it can be to create a genuinely unique vehicle. Take the current Fiat 500 as a… more»

Drive It Home: 1968 Mercury Cougar XR7

The Mercury Cougar is a car that came perilously close to not existing. It seems that Mercury management could not initially convince Henry Ford II that the model would be financially viable when pitched against the Mustang. However, by… more»

Rare Find: 1968 Mercury Cougar XR7-G

Built to serve as Mercury’s entry into the pony car market and sharing the many of the same underpinnings as the Mustang, in terms of collecting, the Cougar has never really stepped from under the long shadow cast by… more»

428 Cobra Jet: 1969 Mercury Cougar XR7

The owner of this 1969 Mercury Cougar XR7 describes the car as a Mustang in a tuxedo. That seems to be a fair assessment because it offers all of the performance and presence of a classic pony car wrapped… more»

Solid Project: 1967 Mercury Cougar XR7

This 1967 Mercury Cougar XR7 has been sitting for decades. As is often the case, the owner commenced the restoration process brimming with enthusiasm and good intentions, but the project stalled when a car more to his liking appeared… more»

Rare M-Code 4-Speed: 1970 Mercury Cougar XR7

The Mercury Cougar was a car that very nearly didn’t happen, and it must have been a relief for Ford Management when the vehicle sold far beyond their initial expectations. Apart from a brief break during 1998, the Cougar… more»

Original 1970 Mercury Cougar XR7 Convertible

The Mercury Cougar was a car that very nearly didn’t happen. Those who occupied the more opulent offices at Ford’s World Headquarters were not convinced that a Mustang cousin would sell in reasonable numbers. Eventually, they relented, and the… more»