I’ve always wanted to own a Continental Mark II, one of the prettiest and best-built American cars ever. These exclusive vehicles cost $10,000 new and were virtually hand assembled. Reportedly, Ford lost $1,000 on every one. Not many Mark IIs were sold due to the prohibitive price, and there were only two model years. This is the second, 1957. The Mark II is on eBay in Wheeler, Texas. So far, it’s up to $22,000 with just three bids.
The owner is terse. “This 1957 Mark II was part of the J.C. Daniels collection in Pampa, Texas. It was sold by RM Auctions in 2007. My grandfather was the buyer, and I was with him at the time. He worked for Mr. Daniels in the 1940s at the latter’s Lincoln dealership. I have the RM paperwork and other documents from the auction that come with the car. I drove the car home that day and it has been stored inside our old Ford dealership since then.”There are only three photos, and they cover the bare essentials: exterior, interior and engine. The exterior shot makes plain that the car has, indeed, been sitting in a closed showroom on a main street. There’s a ton of unanswered questions. Has it moved since 2007? Was it started regularly? About all you can see is that the paint is either dulled or just very dusty, the interior appears very good and original, as that kind of two-tone upholstery was standard. The engine is, well, there.
The owner might have unreasonable expectations about what Mark IIs are worth in this highly unknown condition. Hagerty says $41,600 in “good” condition, but without more information this one is less than that. Chances are it’s going to need at least a mechanical restoration.
The Mark II was the successor of the long-lived Lincoln Continental that spanned World War II from 1939 to 1948. The new model was only available as a two-door hardtop, with a 368-cubic-inch Y-block V-8 engine. The competition was from Rolls-Royce and Bentley, but people weren’t used to paying big money for Ford-related product. For 1958, the Continental became a Lincoln again, and was gawd-awful ugly. You may differ. The Allen Park Body and Assembly plant in Michigan that produced the Mark II was later repurposed to build Edsels. From the sublime to the ridiculous!
Ford probably thought there was a market for the Mark II, even at that price, since Americans were buying expensive Cadillac Eldorados, Buick Skylarks, Olds 98 Fiestas, Chrysler letter cars and other rarefied fare. Packard had its multi-toned Caribbean.
The Continental division was created in 1955, with the plan to eventually build a retractable-top convertible version (as offered by Ford on the contemporary Skyliner) and a four-door. Ford set out these principles: “1. The new Continental was to have distinctive styling. The styling was to be based upon clean, classic lines, rather than modernistic innovations. 2. The new car was to include technological advancements and special features which would enhance its value to the customer in terms of comfort, durability, safety, performance, and prestige. 3. The overall height of the car was not to exceed 58 in. 4. There was to be maximum interchangeability of chassis parts with Lincoln, including engine, transmission, rear axle, and suspension.” All this was achieved, but consumers had to buy them. And they didn’t.
The original base price was $9,966, making it the most expensive U.S.-made car at that time. The only option was air conditioning ($595). With a three-speed Turbo-Drive automatic, the Mark II produced 300 horsepower in 1957. Popular Mechanics got 16.7 mpg out of one, not bad for a heavy V-8 car of that period.
This Mark II could turn out to be a bargain, as it is unlikely to have major rust problems and the odometer reads a mere 54,000 miles. Or it could need a costly resurrection that would put the buyer underwater. Owners might want to be more forthcoming on details.







Sometimes it’s fun to add to the story. I “Google Map drove” the small town of Wheeler, TX, pop. 1417. At 714 W. Oklahoma Ave. you will see the building and this car. Inside the building are this car, a 60’s Lincoln, and an early 90’s Ford pickup. Outside under an awning is an early 70’s Ford pickup and a 70’s Ranchero. I wonder if there are other old Fords inside, maybe even NOS parts, memorabilia, etc.
Even without these cars and the info in the ad, one could guess this was once a car dealership. The clincher is the remnant of the old rectangular Ford dealership sign.
These Continentals were interesting cars. I hope someone brings it back to drive-able condition.
Good job Jim.
This is a great, well researched article Jim. The Mark II is a beautiful car. I couldn’t believe my eyes the other day, I was on the road and a fully restored Mark II drove by me going the other way. I just couldn’t believe it. To see one of these, driving on the road, that low wide stance, it was amazing. I’m sure when these were new, if you saw someone driving one of these, you’d definitely make any excuse possible to walk over and take a nice long admiring look. ( well, at least I would). The interior looks great and I’m sure with some time and patience the exterior will come around. I surely hope this gets returned to the road like Bob said above. To see one of these on the road driving, at least to me, is something else.
Thanks for adding those details. Quite cool.
The ebay ad shows 21 pictures to provide more visual info.
I still see one or two of these every year or so at our local cruise ins. To me, they are the epitome of a 50’s car. Nothing else on the road looked like them. And 20 years ago, they were almost attainable for a regular working guy. It’s sad that this Continental was parked and off the road, so many years ago.
“From the sublime to the ridiculous!” Great line…gotta try that line on the wife
Nice review!
I watched the gavel come down. Sold for $23300, or the price of a new econobox. Lucky them. It’s a beautiful car. I remember seeing one parked in a driveway in Norfolk Virginia and wondering what is that?
Wish I had seen this earlier. This car looks like it was very well bought.
When these came out I remember being amazed that anyone in Savannah, Ga could even think about affording a $10K car. The school bus I was riding at that time passed through an affluent area and one day I saw a Continental Mark II sitting in a driveway. I looked at it for as long as I could keep an eye on it. Going home that day I sat on the other side of the bus so I would be on the closest side to the car to look at it. I thought it was the most beautiful car I had ever seen at that time and I still think they are beautiful. I realize that times were different back then, but I’m still a little surprised that a/c wasn’t standard.
When was 12 a neighbor had one of these brand new. I looked at it a lot, but never rode in it.
I was driving from Memphis to the Texas Panhandle and ended up going through Wheeler. Actually stopped and went back to take a couple of photos through the glass. Nice cars. I think there were two of them there when I stopped.