Dan Gurney Special: 1968 Mercury Cougar Project

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It’s really too bad that the seller’s photos of this Cougar are so out of focus. It looks like it could be a really great project, but it’s so hard to tell. You can see that there are dents and surface rust. The seller says there is rust in the quarter panels, but no word on how significant an issue it is. Oddly enough, some of the interior and engine photos are in focus and give us a better idea of the car’s condition. So, do you think this Dan Gurney Edition Cougar is worth taking a closer look in person? You can find it here on eBay in Orting, Washington with a BIN of $3,950 or best offer.

The Dan Gurney Edition option was nothing more than a cosmetic package that added some nice chrome and a window sticker. You could get this package on any trim level and were often installed at the dealer. It doesn’t add much in the way of resale value, but it’s cool and an interesting conversation piece. If I’m not mistaken, the Dan Gurney package included chrome valve covers and intake lid, I’m a bit curious as to why the engine is lacking its chrome intake and valve covers. It’s the base 302 V8, so does anyone know whether the 302 didn’t receive them or if they only included those chrome bits in 1967?

The interior is looking rough, but it’s complete. When new, this would have been a comfortable car to cruise in. It’s going to need a fair amount of work now to be comfortable, but you can get all the parts to make it nice again. So, what do you think if this car’s color combo?

It really would be great to see better photos of this Cougar. From what we can see, it’s going to need a ton of work, but if it’s solid it would be worth taking on. At just under $4k and the option to make a lower offer, there’s a chance you could get it reasonably enough to restore and have a really great car. Thoughts?

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  1. Gaspumpchas

    Geez roll it off the trailer and get some good pics of the body condition. IIRC, the DG special had a juiced up mill? Price isn’t terrible, close inspection mandatory, don’t forget this is a cousin to the rustang and rots in the same places. Loved the cougars!! Good luck to the new owner!

    Like 4
  2. Gazzer

    I bekieve that the 67 got the covers but that by 1968 it was just the window sticker. My neighbor has a 68 that she bought brand new back in the day.

    Like 0
  3. stillrunners

    Thought these were special – with a hood….and big block ? Is that a GT-E ?

    Like 0
  4. RoughDiamond

    Hey “stillrunners” you are correct. The GT-E 4-speed is the Holy Grail for Cougar enthusiasts. If you search youtube you will see a very cool discovery of a GT-E still in the hands of the original elderly couple who came to the realization that it was time for it to go and the emotions that surround the Cougar’s departure.

    Remember, Dan Gurney Cougars are very common, not rare by any means.

    Like 1
  5. Capriest

    I desperately want one of these, beautiful cars! Way nicer than the all too common mustang. Sadly there is one near me that has been rotting for 30+ years that the owner refuses to sell. It’s a yellow eliminator 4speed. My school bus went by it every day all through elementary school, and it still sits. I’m 38 now.

    Like 1

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