As automotive technology evolved, buyers could load more optional extras into their new purchases. From the beginning, when choices were limited to body style and paint color, the world has become the motorist’s oyster. The original owner of this 1970 Plymouth ‘Cuda wielded their pen with abandon, creating a car with excellent performance, stunning looks, and welcome touches of luxury. This solid classic needs a new home, with its owner listing it here on eBay in Naperville, Illinois. They set their BIN at $56,000 but will consider offers.

I’ve never hidden my affection for Mopar’s E-Body models because I believe the styling is hard to fault. This impression is accentuated when the original owner ordered their car in one of the imaginatively named premium colors. In this case, our feature ‘Cuda wears Lemon Twist paint with a contrasting Black vinyl top. The visual impact is staggering, leaving nothing to subtlety. The shade is as “in your face” as you could find during this era, although shades like Plum Crazy and Vitamin C Orange gave it a run for its money. The paint shines impressively, although the seller candidly admits there are a few pimples and imperfections. The vinyl is excellent, with no bubbles suggesting it might hide a nasty surprise. The original owner elected to add hood pins and factory foglights, and combined with the Rallye wheels, they provide a classy touch to the exterior. Rust does not appear to be a significant concern, although the seller admits they had the trunk pan professionally replaced due to a couple of small holes. Otherwise, this ‘Cuda is rock-solid and ready to roll.

Lifting this ‘Cuda’s hood reveals a 340ci V8 that should churn out 275hp. The original owner also selected a three-speed TorqueFlite transmission and power assistance for the steering and front disc brakes. The drivetrain combination wasn’t the most potent Plymouth offered in 1970, but the ability to storm the ¼ mile in 15.4 seconds means it could never be considered an automotive slug. When assessing a classic of this caliber, originality is a prime factor in determining its potential value. That makes the news that the car is numbers-matching excellent for those who view the car as a potential investment. The seller admits they fitted aftermarket headers and replaced the carburetor, but they include the factory intake, exhaust manifolds, and valve covers. They also added a new fuel tank, sender unit, master cylinder, brakes, and tires. The ‘Cuda runs and drives well, making it a turnkey classic needing nothing but a new home.

When we examine this ‘Cuda’s interior, we find signs that the original owner happily splashed their cash to personalize their new ride. They ticked the boxes beside air conditioning, bucket seats, a console, the Rally gauge pack with a tachometer, a rear defogger, a map light, and an AM/FM radio. The radio has gone, and the aftermarket speakers in the door trims indicate the car may have received a stereo upgrade in the past. The A/C compressor has also disappeared, as have most engine bay components. The upholstery generally looks good for its age, although there’s a substantial tear in the passenger seat. An upholsterer may be able to blind patch it. However, the buyer should brace for a replacement pair of front covers at around $550. They may also elect to replace the door trims if seeking a “factory” appearance, adding a further $750 to the total. The rest of the interior remains presentable, with no evidence of crumbling plastic or other problems.

For an enthusiast seeking a tidy driver-grade Mopar offering, this 1970 Plymouth ‘Cuda 340 probably looks attractive. Its lack of rust means it has no immediate needs, and there’s no reason it couldn’t serve its new owner faithfully for many years without costing more than the initial purchase price. It features enough desirable options to guarantee an enjoyable motoring experience, but addressing its more apparent shortcomings would lift its presentation to a higher level without breaking the bank. That makes me wonder whether you would choose that path or continue to enjoy this classic without changing a thing.