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Mr. Norm Strikes Again: 1970 Challenger T/A

Just like the 1969 Charger R/T from the other day, another one of Mr. Norm’s own has turned up on eBay. This time, it’s a 1970 Challenger T/A that came from the famous dealer at the corner of Grand and Spaulding in Chicago. The car’s documented survivor status and unique options have the bidding already over $25,000 with the reserve unmet. The Challenger is available here on eBay in Michigan with nine days left to bid.

From the day it showed up on Mr. Norm’s lot, this T/A has led an interesting life. The car was stolen during Fourth of July weekend and partially stripped, but was later recovered and put back together as new. As a new 1970 model, the Challenger was an unusual find in 1971, and caught the eye of a Navy doctor’s son named Jeff who recently moved to Chicago. No stranger to fast rides, the young driver traded his 1966 Oldsmobile 442 for the T/A and added a few options: rear window defogger, trunk light, steering-column mounted Sun tachometer and hood lock pins.

Jeff installed additional upgrades shortly thereafter, including Tri-Y headers, mag wheels, traction bars, and hijacker shocks. The T/A would be put into daily driver duty, with the doctor’s son accumulating 30,000 miles driving between Maryland and Chicago. Soon thereafter, the car was sold to its second owner who looked after the special car as carefully as the first. “Doc” kept extensive documentation, from fuel fill-ups to paperwork validating his efforts to preserve Mr. Norm’s special ride. The car was used strictly as a summer/fair-weather cruiser, and Doc kept every part he replaced on the T/A. Aside from new headers and fatter tires and wheels, the car stayed true to its original form. In 1980, he had the car re-sprayed in its original Go Mango finish.

In 2008, the car went home with its third owner. The original vinyl roof was re-installed, continuing a pattern of collectors maintaining authenticity. The car retains the original exhaust, which sound as aggressive today as it did when it left Mr. Norm’s lot in 1971. In addition, the numbers-matching 340 powerplant is connected to the desirable four-speed transmission. Sadly, the tranny isn’t numbers matching, but the car’s other mechanical attributes make up for it: 3:91 Posi, power disc brakes, and manual steering.

Whoever has the luck to take this rare T/A home, will also receive the vehicle’s original registration, keys, bill of sale, MSO, and two build sheets. The celebrated 340 Six Pack puts down 290 b.h.p. and comes with the original Mr. Norm’s mechanical throttle linkage and dual point distributor curved by Gary Dyer. Although it seems like lighting has struck twice with another one of Mr. Norm’s cars coming to market, we doubt there are too many more of these factory hot rods hiding out in the garages and barns of fanatic Mopar collectors.


  1. Jeff

    The Mopar 340 Six-P along with GM’s 302 DZ & Ford’s 302 Boss were all grossly under-rated by Chiltons in 70′ at 290hp each. This apparently was done for insurance purposes. Actual hp was estimated by some between 350-400+(DZ) . Because of the theft on record I’m wondering if it then has a rebuilt or salvage title which would affect value.

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  2. Jeff

    Sorry guys, didn’t read Ebay listing first (re:title) I’m wondering how it was cleared? The 320hp mentioned on Ebay probably is close because of the lack of a solid lifter cam (?), factory perf manifold (?).

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  3. Foxxy

    In the early 70’s I had a 440+6 roadrunner. the eng was built by a Sprint car eng builder. I used to go stop lite to stop lite in tacoma wa. the car that came the closest with me was a dart with a stock 340+6. he was there the whole way, but no cigar. I can remember getting WLS am radio in west virginia just as clear at night it was the closest to fm we could get. Mr Norm’s advertised with them a lot.

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  4. Mark W

    the 340 was built from the ground up as a purpose built race motor. Probably one of the stoutest small blocks to come out of Detroit. Chrysler engineers were supposed to have said a well tuned 340 made more power than the 383.

    I would love to have this car. Very nice.

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