No Reserve Ranger: 1974 Ford Bronco

Bidding is knocking up against $30,000 for this extremely well preserved 1974 Ford Bronco with the sought-after Ranger package. The truck is highly original with the sort of patina that can’t be faked, and just a few sensible updates that prevent it from being completely factory correct. The rear fenders remain uncut and the engine is the matching-numbers 302 V8 paired to a C4 automatic transmission. A lift kit has been installed and some new tires added, but by and large, this is a pleasingly original survivor. The Bronco is listed with no reserve here on eBay and currently residing in Springfield, Missouri.

First generation Broncos have obviously been hot for some time, but the prices enthusiasts are willing to pay climbs dramatically when the truck in question is a survivor. It’s difficult to find Broncos not suffering from one of the following: heavily used and abused; rusty as all get-out; a combination of those two factors; or modified heavily from stock (and sometimes trucks in that last category are still decent underneath, but the lack of originality is a value-killer). This one is the proverbial unicorn, remaining untouched cosmetically (because it isn’t rusty) and retaining almost all stock components, aside from the 2.5 inch suspension lift.

The Ranger package got you all sorts of nice upgrades, including the full carpeting you see here, and the rear tailgate got the same treatment. Door panels with coordinating inserts to the bucket seats and fake woodgrain trim were also an element of the Ranger package, along with vinyl trim covering the rear quarter panels and insulation stuffed in behind them. The Ranger emblem on the dash is the proverbial finishing touch on the inside, while the exterior also got gussied up as part of the upgraded trim, with the stripe kit you see in worn-but-original condition along the lower portions of the body. There was some additional chrome ornamentation in places, too, but the full carpeting inside a Bronco is the show-stealer.

The seller notes that he sees evidence of the engine being removed in the not-too-distant past, simply noting it appears to have been “refreshed.” The seller also believes the inner fenders were replaced at the same time, with some restrained cosmetic improvements made. There’s still rust-through in places on the body as presented in the gallery photos, but it’s hardly significant. The Bronco still wears old-school Texas license plates, and it certainly looks like the kind of truck that would have come from some high-and-dry country. The bid price seems in line with what survivor Broncos are going for; what would you be willing to pay for this clean Ranger package?

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Comments

  1. Mike

    That top picture is calendar worthy.

    Like 13
    • Todd Zuercher

      It certainly is! His photos have appeared in the past in the annual classicbroncos.com calendar.

      Like 2
    • jim

      It can’t hide the rust.

      Like 1
  2. Kevin

    Using a technique called HDR and, probably, Photoshop… it is a little too overused these days, IMO… guess it is making them a few dollars, though!

    Like 3
  3. Todd Zuercher

    This Bronco belongs to a great guy active in the Bronco community – I’m surprised to see him selling it. He does some great photography work too. Good luck with the auction, John!

    Like 5
  4. Frank Sumatra

    Does this seem like a really dumb time to be shopping for a Bronco? This is a bubble and like all bubbles, the market will adjust with a loud pop.

    Like 5
  5. John

    to me,
    Patina= Rust = Bad

    Like 3
    • Pa Tina

      Not necessarily.

  6. chrlsful

    rugs gota go in my world…
    would want the rust gone too,
    but.
    All a moot point 4 me~

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