Original Survivor: 1974 Ford Bronco Ranger

It seems there isn’t a week that passes where we don’t see a First Generation Bronco crossing our desks at Barn Finds. The ongoing popularity of these vehicles helps explain that, and some are pretty sad sights that would be at home in a scrapyard. That isn’t the case with this 1974 Bronco Ranger because it seems to have avoided the worst of the rust issues for which they are renowned. It is essentially unmolested, and while it runs and drives, it sees little active service. Therefore, the seller feels it needs a new owner who can enjoy all it offers and regain its former glory. The Bronco is listed here on eBay in Audubon, Minnesota. Frantic bidding has pushed the price to $22,700, although that figure falls short of the reserve.

First Generation Broncos are renowned for two things; Commanding incredible prices in the current market and dissolving at the merest hint of moisture. This one hasn’t achieved the first feat yet, although it is on its way. That brings us to the subject of rust, and the news seems pretty positive. There might be some developing in the passenger-side rocker, but the remaining lower extremities, the hood, and the door frames appear solid. The underside shots tell us very little, but the engine bay images suggest it might have the beginnings of rust in the front inner fender wells. Steel to address these potential problems is readily available and affordable, but it will require an in-person inspection to confirm if any other issues are waiting to rear their ugly heads. The Hot Ginger Metallic paint exhibits the deterioration you would expect on a vehicle of this type and age, but most of the trim and glass look presentable or restorable. If the Bronco is as structurally sound as the photos suggest, returning it to its former glory should be straightforward.

The drivetrain combination of this Bronco is reasonably predictable, with the vehicle featuring a 302ci V8, a three-speed automatic transmission, a dual-range transfer case, and power steering. The low-end delivery of the 137hp and 230 ft/lbs of torque makes these engines ideal for off-roading because the V8 can drag the Bronco through some harsh terrain while barely ticking over. Once the adventures are over, driving home at highway speeds should pose no problems. The seller states this Bronco runs and drives, although it currently gets little use. It may be a turnkey proposition, but treating it to a thorough inspection might be wise before committing to any long journeys.

The Bronco’s interior is complete, but it is worth noting that the seats wear aftermarket covers. These appear serviceable if the buyer wishes to enjoy the vehicle immediately, but swapping them for something more suitable may form part of a future restoration. The painted surfaces carry some marks and scratches, and the carpet has seen better days. Considering the potential value locked away in this Ranger, spending $2,000 on a trim kit in the correct materials and colors could be a wise investment. There are no aftermarket additions beyond the upholstery change, and the Bronco retains its factory AM radio.

The 1974 model year proved the most successful for the Bronco, with Ford securing 25,824 sales. It would mark the high point of First Generation production and was the last time the figure climbed beyond 20,000. This 1974 Bronco Ranger shows promise, which is reflected in the auction activity. It has attracted forty bids, which I find unsurprising. I would typically quote a potential sale price at this point, but I’m turning that task over to you. What do you think the bidding will reach when the hammer falls? It will be fascinating to see if anyone nails it.