Pucci Edition: 1978 Lincoln Continental Mark V

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Some things automotive, and otherwise, leave me speechless (though usually not for long). A 1978 Lincoln Continental Mark V is generally not the type of automobile that’s going to cause me a nervous and jerky reaction. This example…well it did elicit a silent “really?” Let’s look it over so we can gauge your reaction. Wearing the full Palm Beach treatment, this whammer-jammer is located in Wellington, Florida, and is available, here on craigslist for $23,500. Thanks to T.J. for this notable discovery!

If you think the Lincoln Mark IV was humongous, the Mark V managed to add an additional two inches in overall length though it appears to have shed a few hundred lbs. Regardless,  it still tipped the scale at about 4,850 pounds, hardly a lightweight. Offered between 1977 and 1979, a time when domestic automakers, at least GM, were going through the great weight/size reducing plan, Lincoln put on the ritz and held nothing back in terms of opulence. The Mark V was decked out in full disco-era regalia. Opera windows? Check. Landau top? Check. Stand-up hood ornament? Check. Wide white stripe tires? Check. Ramming speed bumpers? Check. Enormous, hugely underpowered engine? Check. Yessir, they had it all going on. Popular? Yes, 72K total sales that year with about 3,000 bestowed with the “Emilio Pucci” treatment.

So, what’s the first thing one notices about this Mark V? Well, for me, it’s the side pipe exhaust. What? Really? I ain’t lyin’, look for yourself. Are they actually hooked up and functioning? Hard to say, there is absolutely no detail in the listing other than, “Available Trade plus Cash…” The fact of the matter, however, is that they’re probably just for looks as there are a pair of oversized tailpipes poking out from under the rear bumper.  The mileage is stated to be 63K miles but there is no documentation. Regardless, the finish, trim, and body are in excellent condition. The wheels aren’t original and they’re a matter of taste, and note the white bumper “bump strips” – I have to imagine they’ll look fine the first time one gently scrapes a wall, barrier, etc.

What’s under the hood would be an appropriate question but they’re’s nothing on that front. There were two engines available in ’78, a standard 166 net HP 400 CI V8 or a 210 net HP 460 “385 Series” V8 lump. Both were perfectly reliable but totally uninspiring. A three-speed automatic transmission was the only game in town. I wish I could tell you how this boat navigates but mums the word.

Get a load of that interior! That’s the Pucci edition! It’s certainly memorable, that’s for sure. White really shows dirt, and 63K miles plus 44 years of age are enough to reveal signs of yellowing and cracking but that doesn’t appear to be the case with the leather Barcaloungers. If you can just get around its existentialism, it’s all in very nice shape and I imagine, rather comfy, probably to the point of being sleep-inducing. I’m not sure what that thing is hanging from the rearview mirror, it looks like a skunk tail.

There you have it, it’s not really leaving me speechless but I’ll refrain from further comment. So, what do you think, your cup of tea or not?

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Comments

  1. angliagt angliagtMember

    Looks like a real Pimpmobile.

    Like 21
  2. 8banger 8bangerMember

    Beings that it has rear duals, I’d say the side pipes are fo show.

    Like 7
    • alphasudMember

      Could also be wastegate exhaust from 8 turbos?

      Like 9
  3. Oldog4tz Oldog4tz

    I usually complain about paucity of interior photos. I’m OK here.

    Like 7
  4. CVPantherMember

    Wow! What an amazing car.
    All I could ever ask for in a daily.
    This thing could pimp Xzibit’s car…

    Like 5
  5. Bud Lee

    If not for the fake side pipes I’d say Supah Fly but , since they’re fake , I’ll say Wanna Be .

    Like 4
  6. Mja amos

    Id have to buy a gas station !!!…lol

    Like 2
  7. Claudio

    This isn’t a pucci edition
    Its a pimpy edition

    Like 7
  8. Tony Primo

    That pimpness is almost equal to yesterday’s Stutz Blackhawk!!!

    Like 8
    • 370zpp 370zpp

      Exactly. Picture them side by side. Pimpwars.

      Like 9
      • Claudio

        Pimpwars
        Thats a good one
        It may get copied and turned into a tv show

        Like 7
  9. nlpnt

    Those are the least unacceptable wide-whitewalls-on-a-post-1961-car I’ve ever seen.

    Like 13
    • Bolivarshagnasty

      “Least unacceptable” is a double negative so that means these are the perfect tires.. right?

      Like 3
  10. SirRaoulDuke

    Pimpin’ ain’t easy.

    Like 5
  11. Chris Webster

    As if it wasn’t vulgar enough from the factory.

    Like 3
  12. Ron Ron

    She’s definitely a beautiful car. Except for the side pipes and the trim, which appears to be dyed white, instead of the traditional black.

    Like 1
  13. fitzMember

    Id roll it like i stole it. Blasting William DeVaughn the whole time….

    Like 4
  14. Bob Mck

    It will cost a lot to undo the nonstock items, if that is what the new owner wants.

    Like 0
  15. connbackroads

    I’m glad I’m not the only reader who thought “pimp” . . .

    Like 1
  16. Richard

    Looks to have been repainted at some time. It is missing the Pucci tape stripes down the center of the hood, the sides, and the hump. And I thought all Pucci’s in 78 had the black Cayman grain tops similar to the 76 Black Diamond Luxury Group cars.

    Like 2
    • mrshred

      That’s the “lipstick luxury group” option interior – not the Pucci all-white.

      Like 1
  17. RickMember

    Play that funky music white boy…..

    Like 5
  18. Bakyrdhero Bakyrdhero

    There is a use for this old lady in Hollywood I believe.

    Like 1
  19. Keith D.

    Where are the Texas Dan Bull horns that sit on top of the grille?

    Like 1
    • MKG

      Nah, That’s a Texas redneck thing. NOT in anyway pimp!

      Like 1
      • Keith D.

        Exactly! I’m born n raised in New York City. The pimp style didn’t really impress or exist driving a Lincoln back then. Owning a Cadillac reigned supreme living with that type of lifestyle. Coupe DeVille, Eldorado (of course) or even a Sedan DeVille set the tone for representation of pimphood. No side tailpipes just the extra large fence grilled thick chrome covered headlights. Two piece upward angled TV antennas on both sides by the opera light, chrome plated snake design talons across the sides of the vinyl top or old english style coach lamps, a V-shaped TV antenna on top of the trunk, strap styled curb detectors located at the bottom of the rear bumpers and last but not least 6 inch whitewalls to compliment those radial tires. That Lincoln in my opinion represents a Texas style automobile not a pimp.

        Like 1
    • MKG

      Or then again you are probably thinking about the Nudie Cohn cowboy cars. He’s the guy that made all of the flashy rhinestone suits for the Opry and Elvis’
      gold lame suit that he wore in the movie.
      https://www.bing.com/images/search?q=nudie+cohn+cars&qpvt=nudie+cohn+cars&tsc=ImageHoverTitle&form=IQFRML&first=1

      Like 0
  20. MKG
  21. Roland Schoenke

    Love these land yachts. If I had money to throw away I’d buy it.

    Like 0
  22. John

    I think someone decided to convert their Pucci Edition to a PooSee Edition. Hopefully this is the only one in existence.

    Like 0
  23. Kenn

    I am amazed at the number of folks on this site that know how to find pimps. And recognize their rides. Perhaps less money spent on their offerings would allow more collector cars in their garage.

    Like 2
    • Keith D.

      It’s apparent you are attempting to start a false narrative on this site with your ridiculous fake assumption about how members on this site view this particular vehicle, We all have our opinions on any automobile showcased on Barnfinds and that’s what they are…Opinions…Barnfinds is not about provoking negativity so find another site to spread your desire to encourage bad vibes on Barnfinds GET OUT!

      Like 1
    • MKG

      Actually, too much time in modern American society. In that era, you couldn’t miss this type of lifestyle. It was championed by the press and Madison Avenue to do what American pop does. Grub up your money. lol

      Like 0
  24. Kenn

    Opinions at some level are based on knowledge. Opinions stated as facts are offensive. And more often than not, inaccurate. Sorry if I’ve offended anyone. And looking at the language often used on this site on vehicles of all kinds, I’m hardly the only one “provoking negativity” or “bad vibes”. IMHO P.S. I like this car. And I’m not a pimp!

    Like 0
  25. gearjammer

    Sorry for this, KeithD, but I have to admit that the first word that came to mind as soon as I saw the first picture was “pimpmobile.”
    Even with just the factory-optional Puccini embellishments, this car is overdressed for my taste.
    But I guess that is moot, because I prefer the “Frank Cannon” Mark IVs of 1972-’76.

    Like 0
    • Keith D.

      I gotcha and I agree, however I would only consider the term “overdressed” solely in regards to those side pipes and the dual exhaust in my opinion. I believe it was the whitewalls that automatically created the assertion of the vehicle resembling a “pimpmobile”. The Marks were always classy popular upper class automobiles up until 1993. And Frank (Hands always in his pockets) Cannon exemplified what a luxury car man is all about.

      Like 0
      • Bakyrdhero Bakyrdhero

        @KeithD
        I’ve always been a fan of the Mark 7’s and Mark 8’s. I’m curious about how you said “the Marks were a classy and popular upperclass automobile” up until 1993. No love for the last generation Marks? I know a lot of them fell into disrepair, particularly after the air suspension failed and the original owners didn’t want to deal with it. Just curious.

        Like 0
  26. John

    Gear jammer, this car looks nothing like the elegant and refined Pucci edition it started out to be. Pucci edition was silver with black top, body side mouldings and bumper trim. The interior is as shown in a nicely done light gray with burgundy carpets, dash and trim. The white top and other exterior trim is just the 1st of many embellishments to kill the elegance Pucci had in mind. A man has the freedom to do whatever he wants to his car but others have the freedom you either like or dislike it. I personally reserve the right to dislike it.

    Like 0
  27. Keith D.

    @Bakyrdhero What I meant is from the 1968-1971 Mark III, the 1972-1975 Mark IV, the 1976-1979 Mark V, the 1980-1983 Mark VI, and the 1984-1992 Mark VII were very popular and sold well. Especially the Mark VII with it’s combination of luxury and muscle aka “sport luxury” with the Mustang 5.0 engine to compliment the power. Then when the Mark VIII replaced the Mark VII in 1993. Sales and admiration levels kinda dropped with buyers more interested in the Thunderbirds and Cougars, and the Mark series sadly went out of production in 1998. I actually liked the Mark VII and LOVED the Mark VII. By the way, you mentioned that you were a fan of the Mark VII and Mark VIII but then you stated you had no love for the last generation Marks which were the Mark VII and Mark VIII…I’m confused..well I hope I satisfied your curiosity. Oh and also you mentioned despair with the crappy frustrating airbag suspension on the Mark VIII Well I’m sure you knew the Mark VII had the same crappy frustrating airbag suspension as well.

    Like 1
    • Bakyrdhero Bakyrdhero

      @KeithD
      The first half of your reply answered my question and that was great. The second half comes across as combative and I’m not sure why you feel the need to answer me like that. I was genuinely curious about why you ended the Mark series popularity at 1993 and not looking to argue about it. “No love for the last generation” was a question/observation of you, not my opinion. I loved the 7’s and 8’s.I worked for a Lincoln dealer in the late 90’s and saw quite a few newer 8’s come in with a faulty air suspension, not as many 7’s because they were older by then and many owners replaced the air ride with a traditional suspension. Town Cars and Continentals had the same air suspension trouble.
      I don’t have production figures at the ready nor do I have customer satisfaction surveys to review as far as the popularity drop off in the 93 and up models. I simply asked you for your opinion and that’s as a means of having an actual discussion here on Barn Finds.

      Like 0
      • Keith D.

        @Bakyrdhero I am in no way looking to debate/argue with anyone on this site about old cars and I apologize if I came across in that manner. I would certainly come off as a hypocrite being that I had previously elaborated on that subject earlier in past comments. I must also apologize for misreading your comment when you stated “no love for the last generation Marks” I didn’t notice the question mark, I thought you were referring to yourself. I welcome continuing conversation with you on a positive note of course.

        Like 0
      • Bakyrdhero Bakyrdhero

        @KeithD
        No worries. I was just taken back a bit by your reply because I come across your comments on Barn Finds often and I’ve never thought you to be argumentative.
        As far as my “No Love” comment, I didn’t properly pose it as a question. I normally read and reply to Barn Finds on my phone, usually with limited time, I just assume my comments read the way they sound in my head, which they sometimes do not.
        Cheers and carry on✌🏼

        Like 0

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