The “win on Sunday, sell on Monday” philosophy seems to have disappeared from the world of automotive marketing. However, it is a game that Ford played effectively in 1969. It produced the Mustang Boss 302 for Trans Am competition. The Mustang Boss 429 was a different beast, designed to humble the NASCAR opposition. Our feature Boss 429 is a stunning classic that has seen its share of show action. It presents superbly, and comes with a welcome bonus to sweeten the deal. I must say a big thank you to Barn Finder Curvette for spotting this Mustang listed here on eBay in Schomberg, Ontario, Canada. Bidding sits below the reserve at $50,099, but there is a week remaining in the auction for interested parties to stake their claim on this classic.
This 1969 Boss 429 perfectly explains why Ford increased the First Generation Mustang’s dimensions with each update. The company wanted to fit larger engines under the hood, but early cars were hampered by their dimensions. The second update occurred in 1969, which is when this Boss rolled off the line. Ford offered buyers some pretty “in your face” paint shades, but this car’s first owner selected the restrained and classy Royal Maroon. Due to the car’s mechanical specifications, they effectively created an iron fist wrapped in a silk glove. The seller states that the Mustang has previously featured in magazine articles and has travelled the show circuit. The deal includes Mustang Club of America judging certificates, with the seller’s images confirming that the Boss remains in “show” condition. There are no cosmetic flaws, the paint reflects its surroundings like a mirror, and this beauty is rust-free. It features desirable Sport Slats on the back window and rolls on its correct Magnum 500 wheels.
Ford’s drive for competition success proved the catalyst for the Boss 429. The V8 under the hood was effectively a racing motor for street use, featuring four-bolt mains, a forged steel crank, steel conrods, aluminum cylinder heads, and a humongous Holley carburetor atop an aluminum intake. The factory quoted power and torque figures of 375hp and 410 ft/lbs in its Sales Brochure, with many people believing that both numbers were significantly understated. Rounding out this package are a four-speed manual transmission, power steering, and power brakes. The figures Ford quoted are irrelevant in this case. This Mustang’s engine bay houses a date-correct 429 Service Block, which the seller rebuilt with NASCAR-spec components. They had it dynoed, returning an impressive 600hp. Don’t think it’s highly strung, because it produces its power on pump fuel and possesses what the seller describes as excellent street manners. Potential buyers can consider this Boss a turnkey proposition.
Would it be fair to say that the only thing better than a Boss 429 motor is the chance to own two of these potent powerplants? That is the opportunity presented here, with the seller including what they describe as a “sister” motor. It started its life in another Boss 429, and, while complete, it was dismantled so potential buyers could inspect it and confirm it contains all its correct NASCAR components. I won’t call it a “once in a lifetime” opportunity, but it isn’t something that happens every day.
The theme of spotless presentation continues inside this Mustang, with its interior trimmed in Black vinyl. As a show-quality classic, there is nothing deserving criticism. The trim is immaculate, the dash and woodgrain items are spotless, and there are no visible additions. This Mustang might have performance leanings, but the console, radio, and rimblow wheel add welcome touches of luxury and comfort.
Writing for Barn Finds is an honor for someone with a driven passion for classic cars, and having the privilege to write about cars like this 1969 Mustang Boss 429 is unforgettable. Its desirability is unquestioned, and its presentation is seemingly faultless. The listing statistics demonstrate that many people share my feelings about this Mustang, and with a week remaining, I suspect that the action will intensify. I believe that it will find a new home, and it will be fascinating to discover what you might consider paying for this potent beast.
For many, this would be Peak Mustang. High end car, and a high, high dollar car. Maybe my rich uncle will loan me a few bucks so I can buy it.
Good Lord that’s a beautiful car. Spare engine???? The seller must be anticipating the inevitable.
First thing that caught my eye is the gorgeous maroon paint job. Very classy. This most certainly is a top notch restoration. Thank you for writing it up Adam.
At $50,000, my guess is this car is at least $400,000 away from it’s reserve. The Boss 9’s seem to have really jumped in the last year or so.
I just spent the last two years chasing parts and having things rebuilt for a customer who was restoring one of these that was a former race car. He was so happy with the results he had me find him a second one to restore. He paid over $200,000 for his second 69 Boss 429 that needs a full restoration.
This is a pretty car and I personally thing the maroon was the best of the 5 colors the Boss came in in 69.
Thanks for chiming in gbvette62. Always valuable to have someone chime in with recent real-world experience on a given model, especially when it is a high-dollar car like a Boss 9.
gbvette62, you are very close! I Googled Vehicle Selling Solutions and their website claims they have over 4200 vehicle listings.
This particular one comes in at a whopping 410K! Now since this is in Canada, you might get lucky and it’s only 296K.
Other than the price being listed, the ad is exactly the same.
A gearhead guy who graduated one year ahead of me in high school traded his 68 superbee on a used white 69 Boss 429 that had been sitting at the local Ford dealer for almost a year. Within a month it was in the shop for engine work for the second time. The dealer had no one who could fix the car’s leaking heads that have O-rings instead of regular head gaskets. Eventually another dealer got it fixed. And yes Bob_in_TN, this is peak Mustang.
One more Boss 9 comment: the last Mustang Club of America event for 2025 was held at Fredericksburg MD, at the county fairgrounds. I had the privilege of attending. Many of the high-end cars were collected in one of the buildings. Included were five or so Boss 9’s, all in outstanding condition. Plus another 20-30 rare and/or valuable cars. I remember pinching myself, when I realized I was mingling with millions of dollars of Mustangs. I enjoyed talking with their owners, and I made sure I was very careful not to touch the cars!!
Frederick is in Maryland…Fredericksburg is in Virginia.
You guys are both wrong; Fredericksburg is in Texas. :)
Definitely rarefied air on so many levels that I don’t get to breathe…
Wow!
Holy cow that car is truly amazing, I can think of no way to make it better!
Maybe keys and title.
My ex-boss had a ’69 429 SCJ Mustang that I got to drive occasionally. I can’t imagine what the difference the Boss 9 would be like. But wouldn’t hesitate to find out! I noticed the bracket to the (cars) left of the hood latch bracket. And thought OH, a drag pack car with the factory oil cooler. Then remembered that ALL Boss 9 cars came with the factory oil cooler. Just a gorgeous car in the correct color.
*428…there was no 429 CJ/SCJ Mustang until 1971.
Great paint color, but the one thing that rankles me is calling an ENGINE a motor. I can just hear that pimple-faced tech school kid…
Cale Yarbrough used to say he “blew the “motor” all the time.
When he won, he probably said he did good, but he would be wrong on that score, too. He did *well*. Just because people commonly say wrong things, that doesn’t make them right.
An engine converts fuel into mechanical energy and motion; a motor transforms electrical energy into mechanical energy. Specifics do matter.
Exactly! Good enough for Cale, good enough for me!
lol I guess you could argue that Harley Davidson builds enginecycles.
POW!
100% Right.
It’s at $75k now. Seem off as these have been selling for quite a bit more at auction.
When I got out of the army in1970 one of my co-workers had one of these in grabber blue. I eventually quit that job and moved on but I’ve often wondered what happened to that car. Gary used it as transportation but took it to the strip as well. On a warm summer St. Louis day he ran 13.8s with the mufflers hooked up and street tires at Wentzville, I think. Beautiful Boss.
OMG This car is stunning. I’m just waiting for the seller to ask me ” How much do you want your payments to be”!!
It’s a beautiful car that’s in a class of its own. But there’s no way I’d be selling a car like this on e-bay.
I agree, there are other platforms that are better imo, but having said that the seller has a huge number of high dollar vehicles for sale, including RVs, a half million dollar tractor, an asphalt paver for $415k and high dollar industrial equipment, so I’d say he’s pretty well known in money circles. He also has 1300 100% positive feedbacks so he’s a reputable seller. The auction still has five days to go at any rate and it’s at $78,100 so I’m watching it to see what happens.
Vehicle Selling Solutions is an FSBO (For Sale By Owner) outfit that has thousands and thousands of items that it co-markets for their customers. Think of it as the same thing that the FSBO home sales websites do.
They must offer their customers an EBay option, under the name of fsbovehicles, to see if that will help with a sale.
My impression is that this seller wants a certain price for their vehicle and does not want to go the high end auction route, BaT, etc. They must be willing to sit on the vehicle for awhile.
I think it’ll break a half million and maybe a lot more.
It won’t have to break a half million – you can just go to the Vehicle Selling Solutions website and buy it for 410K.
I guess I’m used to an early online auction style where the buy it now could disappear when the car reached an undisclosed amount. I think eBay used to do that.
An Engine drives, a Motor is driven. Nuff said.
Someone should tell that to the “Department of Motor Vehicles”
Someone definatly should.