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Super Squarebody: 1973 Chevrolet Cheyenne C10

This could be the coolest squarebody out there! It’s a high spec Cheyenne Super/10 short bed. Power is provided by 454 and it’s completely tricked out with period accessories. There are some flaws, but overall the truck’s condition appears to be exceptional. Even if you are not into these, this one is definitely worth a look. Find it here on eBay where it’s listed with an eye watering asking price!

The interior may look simple by today’s luxury truck standards, but this thing was downright plush! There’s a comfy bench seat, faux woodgrain trim, a radio, and even carpet! Looks like someone added a bunch of handy accessories too. I spotted a CB radio and a few other things hanging under the dash.

Like this little beauty. Did you know stability control was available when this truck was new? It obviously wasn’t a factory option, but it looks like Trail-A-Matic had a system patented as early as 1966! This thing must have done some towing in its younger years. That would explain why it was ordered with such a large engine.

Strangely enough, the seller didn’t include any photos of the big boy. There are some shots of the underside, but I’d need a closer look at everything before dropping the kind of change the seller is asking. It does look very clean under here for a truck with almost 100k on the clock. Someone obviously loved this awesome machine.

This photo makes me wonder if the original owner built it to promote Slimline truck covers. The truck is wearing one and it actually looks exactly like the pickup on the brochure. The seller mentions that this truck is one of one and something about Slimline, but it’s hard to decipher what he is trying to say. It might be best to just give him a call if you’re interested.

If you thought the outside and cab were awesome, then checkout the matching carpet in the bed! I’m having a hard time with the asking price, but there is no denying that this is an amazing machine. The option list was well-checked and the custom parts just add to the awesomeness. It very well could be the coolest C10 in existence, but does that justify the equally amazing asking price?

Comments

  1. Avatar photo Larry

    That’s a beaut

    Like 2
  2. Avatar photo Guy

    Wow it’s nice. But to me it looks as if he’ll sell it for the amount of a brand new truck

    Like 4
  3. Avatar photo Howard A Member

    Bless you Jesse and BF’s, I’m feeling better and better about my square body GMC shortbox with every one of these submissions. After cleaning the keyboard, that has to be a misprint. $60g’s for something I basically paid $1,400 for? C’mon, pal, something not right. It’s a nice truck, but where’d you come up with that number?
    Rant being over, I had to research the “Trail-a-Matic”. Never heard of it. Turns out, it was kind of a sophisticated unit, with a sensor on the tow vehicle, and one on the trailer, and if the trailer began to sway back and forth, the system activated the right or left trailer brakes to stop the sway. Sounds like a nightmare to me! Thanks BF’s for making my day. Maybe I’ll sell that GMC and get that TR6 after all, and according to this ad, have plenty left over.

    Like 14
  4. Avatar photo Bongo

    Sixty thousand dollars. Hahaha..at auction on a good day 25000. Nice truck but nothing that makes it special to ask that price.

    Like 11
    • Avatar photo Art M.

      Bongo, $25K would be all the money in the world for it. I would say that with rust bubbling on the door $18K is closer to its worth.

      I have no idea where people come up with their value on these vehicles. It is a really nice truck and I like it a lot, but only for a third of the asking price.

      Like 9
      • Avatar photo reg

        I don,t think,s its worth 25 k

        Like 2
  5. Avatar photo Poptheclutch

    Some blistering on one of the doors
    And scrape on passenger side fender.
    Should be flawless for that kind of money!…not crazy about carpet in the bed.

    Like 7
  6. Avatar photo Mike R in De

    I always liked these bodies, not so much the rest. Chevy should have put the better flowing heads on with the tow package. I remember these things were hard on gas, even when not pulling a load. I see some oil on the exhaust pipes near the transmission rear seal/ front of the drive shaft. ALL the little things Need to be fixed Right before asking for That kind of $$$ . I like the truck , but not for 100k miles with things that Must be fixed!! Good luck, not for me.

    Like 6
  7. Avatar photo Derek

    Gorgeous all the way around. Love everything about it.

    Like 0
    • Avatar photo Howard A Member

      Even the price?

      Like 3
  8. Avatar photo Steve R

    Last time the seller had it listed he was asking $75,000, so he’s headed in the right direction.

    It’s tacky, but that’s part of its appeal. It represents a specific point in time, and does so very well. There is no way it’s worth close to the asking price, but he’s not alone when it comes to over valuing his car. If and when he gets realistic with his price the new owner will enjoy it. This is the type of car that will draw eyes at any car show, rightfully so.

    Steve R

    Like 9
  9. Avatar photo Dario Ruiz

    My basement find! 76 Cheyenne

    Like 1
  10. Avatar photo Fiete T.

    Did the owner drink a case of well-soured “Billy Beer” (also period correct) and price this thing? Might explain his price point

    Like 7
  11. Avatar photo Bubba5

    It’s a world gone mad, mad I tell you!!

    Like 5
  12. Avatar photo David Cassidy

    One too many zeros for a starting price. Good golly, Miss Molly!

    Like 4
  13. Avatar photo Miguel

    Did anybody catch this from the Ebay ad?

    “1 of 1 fiberglass ground effects made by slimline truck”

    Doesn’t sound like that ground effects package was very popular if it is one of one.

    Like 3
    • Avatar photo Jesse Mortensen Staff

      As mentioned in my article, I’m guessing it was built to promote Slimline products. Looks like the same truck in the brochure. It’d be interesting to know the full story here.

      Like 3
      • Avatar photo boxdin

        I owned a van conversion store at the time and slimline began as side door trim to avoid dings. Expanded from there to other accessories it seems they lasted quite a few years. The tonneau cover didn’t sell well.

        Like 3
  14. Avatar photo half cab

    Must be something in the water system there in his town. Wonder did he get a boil water notice🔊

    Like 4
    • Avatar photo George

      Maybe he drank too much water in Flint MI…

      Like 3
  15. Avatar photo Moose_feather

    Could be really nice, but there’s too much add-on’s for me not too mention I don’t think they really go together. Different strokes for different folks.

    Like 1
  16. Avatar photo JimmyJ

    Only if there’s 40k in the glovebox….
    Cool truck tho and I’m not a Chevy guy

    Like 5
  17. Avatar photo boxdin

    Looks like someone was in the “slimline” business and this truck was his demo. Drove it to dealers trying to sell his accessories.

    Like 2
  18. Avatar photo Karl

    You know I am still sitting in the days when these were a dime a dozen, and in 73 a stock 54 was putting out about 235 hp on a good day, it look in OK condition and is only 2 WD? As for the price the owner is just fishing to see if he can actually hook something, its a price that is ridiculous, frankly IF I were ever in the market for a truck like this I would pretty much want everything that THIS pickup IS NOT! I like the older 69 to 72 years MUCH better and I can buy a totally restored to the 9s with a fresh engine and trans for under 20K! This pickup has NOTHING for me!

    Like 7
    • Avatar photo Miguel

      For a truck like this I would much rather buy a cheap one and build the truck I want.

      There is no sense in keeping a truck like this completely stock as they are not rare.

      Like 1
    • Avatar photo The guy

      I agree, I am a ford guy and I always see these 73-87 chevies and laugh at them. They boast about being a Cheyenne or Scottsdale, and having a 350 or something in a 3/4 ton. It’s a complete joke! The Fords of the same years were more often than not xlt rangers and xlt lariats, and most 3/4 tons had the 351 4bbl HO (210hp 300ft/lbs) or the mighty 460. I just find it funny when they say the chevies are awesomely equipped when the fords are usually always better equipped. Seems like chevy was pretty stingy on truck anything unless you special ordered.

      Like 2
  19. Avatar photo geomechs Member

    Here’s another feature that didn’t make it into my inbox until several hours after the fact. However, I’ll comment, even from the caboose. Very common color combination for this period. I don’t know why but it seems like half the pickups our west were butterscotch or caramel with the wood grain insert. 454 engines were commonplace. I remember a customer of mine who bought a C 1500 and a C65 (can’t remember if it was a 366 or 427) at the same time. He joked that the 3-ton got better fuel economy than the pickup. He added that he just poured the gas on the ground when he filled the pickup. He must have liked it because both are still on the farm, over 40 years later.

    Good truck for the most part. The biggest downfall (other than a trememdous gas guzzler) was the tendency to rust out above the rear wheelwells–moreso than the later square bodies. That carpet in the bed is soooooo 70s tacky. I can’t believe I knew people who actually went for that. I remember weather-stripping the tailgate on my truck so I wouldn’t get so much dust inside the bed when I had the cap on.

    I’ve seen those trailer stabilizers. Some of them actually worked but were usually removed and set on a shelf in the garage, just visible enough to make visitors ask questions. Another common add-on was a Ranchhand Converter which adapted your alternator to 115V. It was about as successful as the stabilizer and ended up occupying the same shelf in the garage…..

    Like 9
  20. Avatar photo Joe Dory

    If it had the twisty side pipes I’d buy it, but since it don’t….😊

    Like 1
  21. Avatar photo Superdessucke

    This was owned by one confident 1970s cowboy.

    Like 0
  22. Avatar photo Saylor

    Definitely best trucks in the world but 60g’s . My first truck was a 76 Cheyenne swb 84k original miles one owner $200,rusted to death but light weight it ran unusually well for stock (sorta) ….wrecked that one used it for parts on a 78 custom deluxe swb 6cyl 120k miles $300 lil rough but fixable . This one was worked for a decade before my bussniss out grew it and had to get a newer gm 2500 but still kept the 78 .. then came along the nicer one a couple years back 74 gmc swb 100k original miles FREE !!! So it was my lucky day showed up to a new customers house in the old 78 and we talked a little bit about it and he said he wanted to show me something in his garage it was the cleanest swb I’d seen in a long time . Of course I asked how much he paused for about 30 seconds and said the wants it outta here you can have it . Needless to say I hung two doors for free in that house that day and came the next day and got my new truck !!!!

    Like 6
  23. Avatar photo ben

    Well equipped with everything no one wants.

    Like 9
    • Avatar photo Rspcharger

      My sentiments exactly. Fugly as all get out

      Like 0
  24. Avatar photo CanuckCarGuy

    Most impressive, is how well the woodgrain has stood up on and around the fuel cap…it should have been peeling and discoloured a few decades ago.

    Like 4
  25. Avatar photo Lroy

    OBo is going to be $22k. Nicely kept just not worth fity nine nine. I cringe at top of the line new truck prices. The profit margin on new trucks is an insult to us consumer’s. No wonder the barons of Detroit are going to stop building cars. Just in time for the next oil crissis too.

    Like 2
  26. Avatar photo BillO Member

    Nice, I’m all for the classics, but for $60,000 give me a new 4X4 pickup from Chevy, GMC, RAM or Ford and with the promos going on, I could walk out with some change. Or build a $60,000 (or less) barn to put classics in.

    Like 2
  27. Avatar photo pugsy

    60 G’s……………….haaa..haaaa,,,haaaa…..

    Like 0
  28. Avatar photo Michael

    Wow This truck will never sell for more than 20 k. If anyone even comes close to the $59,999.00, I would seriously question their sanity!

    Like 0
  29. Avatar photo Bill McCoskey Member

    That truck has one of the rarest Delco radios from the 1970s. See that microphone and how the mic wire hooks into a connector from up under the dash? The mic is part of the Delco AM/FM stereo with CB radio option.

    I’m betting this truck’s owner was what car salesmen refer to as a “Dream buyer”; A buyer who walks in and orders almost every option available. Except that this truck, while very well optioned, has manual windows.

    Like 0
  30. Avatar photo JP

    60k? Crack. Kills.

    Like 0
  31. Avatar photo Troy s

    I wonder how stock that 454 is, and for that ridiculous price there should be at least one picture of it. Must have been a ritual, but every one of these I’ve ever seen had rust either beginning or completely covering the hood. Well, maybe not every single one, but way too many. Matter of fact I’m looking over at my neighbors ’74 GMC right now and yes the hood is rusty as heck while they rest of it is not that shabby. Hopefully no one will pay that much for this simple pick up, cause if they do certain eyes will take notice, and before you know it there will be all kinds of overpriced old trucks out there. Just a hunch.

    Like 0
  32. Avatar photo Steve Noren

    My wheat harvester boss in 1974 had a 3/4 ton long bed with the 454. I drove it some distance once and could literally see the gas gauge needle move down. The boss said it got 4mpg running empty or fully loaded, pulling a trailer. Not something I’d want today at any price.

    Like 1
  33. Avatar photo SquareLeft

    Until just recently, this truck belonged to my cousin and her husband. They bought it from the original owner who was, as some have guessed, either the owner or a principal in the Slimline company. They kept the truck for over 30 years and used it for vacations and later for tours with the antique car club that we both belonged to. And yes, it was a thirsty beast! As far as I know, the truck was never used for towing while they had it. It was always very well cared for and was garaged for the entire time they owned it. They usually had both another pickup truck and a Suburban on hand for hauling and towing duties.

    They made almost no changes to the truck during their ownership, as John was a stickler for keeping vehicles in stock trim. That goes for the engine, too. It is, as far as I know, completely original. John was part owner of a body shop and I seem to remember that the truck was repainted once during their ownership.

    As for the price, well… when I told my cousin what the asking price was, she was shocked. She didn’t want to tell me what she sold it for, but she wished the seller good luck and did say that if he gets anywhere near what he’s asking, he’ll make a VERY tidy profit!

    Like 2
  34. Avatar photo Howie

    Well there sure are a bunch of keyboard experts out there the big thing is it’s one of a kind and there will definitely never be another one yeah 60 maybe a little high but its like any collector vehicle it’s what someone wants like any car or truck there is someone out there that loves it and has the money and they will buy it no matter the price

    Like 0
  35. Avatar photo John Magallanez

    Does anyone know the color code to that truck ?

    Like 0

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