The Mercury Cougar is a car that nearly didn’t exist, with those in the upper echelons at Ford initially unwilling to grant permission for Mercury to produce a pony car based on the Mustang. However, they relented, and the… more»
Cougar
Dec 9, 2022 • For Sale • 28 Comments
Stealthy Upgrades! 1968 Mercury Cougar
Wide tires, lowered stance, and a matte black shaker hood mark a mere sample of the purposeful modifications on this 1968 Mercury Cougar. Anyone suspecting a tired stock 302 powers this Williamsport, Pennsylvania Cougar would be only partially correct…. more»
Oct 22, 2022 • For Sale • 13 Comments
Unrestored Survivor: 1978 Mercury Cougar XR-7
While the original Mercury Cougar shared its underpinnings with Ford’s Mustang, the two companies pursued different paths through the 1970s. While it seemed incomprehensible, Mercury hit the sweet spot in 1978, with the Cougar easily outselling the Mustang. Such… more»
Sep 8, 2022 • For Sale • 11 Comments
Original Paint: 1973 Mercury Cougar XR7 Convertible
When it comes to the classic world, the term “affordable” can prove difficult to define. That is because with wages and incomes varying widely, what one person may consider affordable may prove out of the reach of others. That… more»
Sep 8, 2022 • For Sale • 23 Comments
428 Cobra Jet: 1969 Mercury Cougar Eliminator
While Mercury marketed the First Generation Cougar as an upmarket alternative to the iconic Ford Mustang, ticking the right boxes on the Order Form brought enough power to satisfy most enthusiasts. That is the case with this 1969 Cougar… more»
Aug 4, 2022 • Exclusives • 24 Comments
BF Exclusive: 1968 Mercury Cougar XR7 With Rare Sunroof
The First Generation Mercury Cougar offered buyers access to the pony car experience in a more luxurious package than the equivalent Mustang. The list of optional extras was as long as your arm, and one of the rarer ones… more»
Jul 21, 2022 • For Sale • 9 Comments
Rebuilt 351: 1969 Mercury Cougar Convertible
It is hard to think of any motoring experience more enjoyable than hitting the road on a sunny day behind the wheel of a classic convertible. That prospect becomes more tantalizing when the vehicle in question has a healthy… more»
Jul 9, 2022 • For Sale • 21 Comments
Owned 30 Years: 1967 Mercury Cougar
I’ve just returned from a trip to Tennesee and as always, the old car spotting didn’t disappoint. There’s gold in them there hills is an appropriate turn of phrase for this part of the USA as there’s seemingly an… more»
Jun 26, 2022 • For Sale • 11 Comments
Sign of the Cat!1971 Mercury Cougar
The Mercury Cougar debuted in 1967 to join Ford’s Mustang in what was becoming the “pony car” wars. But when the second generation was introduced in 1971, Mercury changed directions, preferring to instead target buyers of GM cars like… more»
Jun 13, 2022 • For Sale • 9 Comments
Complete and Original: 1967 Mercury Cougar XR-7
When a classic car emerges from long-term storage, it is fair to expect it to need some work before returning to its rightful place on our roads. The scope of that work depends on many factors, including the storage… more»
May 23, 2022 • For Sale • 3 Comments
Pampered Classic: 1967 Mercury Cougar
The Mercury Cougar is the car that nearly never was. When the management team from the Mercury Division took their proposal to the Ford board to add what would become known as a pony car to their range, Ford… more»
May 21, 2022 • For Sale • 12 Comments
Rare Color: 1970 Mercury Cougar XR7
If you’re like me, you will take rarity claims with a pinch of salt. The reality is that as the choice of optional extras increases, so do the chances that a car will be inherently rare. However, when that… more»
Apr 13, 2022 • For Sale • 14 Comments
No Reserve: 1969 Mercury Cougar Convertible
I love the enthusiasm of some classic car owners. While they may not perform a hard sell, they give you reasons to justify purchasing their pride and joy. Take this 1969 Mercury Cougar Convertible. The seller state that life… more»
Apr 2, 2022 • For Sale • 13 Comments
Marti Report Documented: 1968 Mercury Cougar
In 1964, Ford launched the sporty Mustang, which would become a sales phenomenon, leading to a new market segment called “the pony car.” By 1967, a flood of competition arrived, including one from its own stable, the Mercury Cougar…. more»
Feb 22, 2022 • For Sale • 14 Comments
Easy Project: 1968 Mercury Cougar XR-7
There are times when tackling a restoration project that involves cutting and welding can seem intimidating. This is especially true if you don’t possess well-honed skills in that area. Therefore, finding a car that needs little more than a… more»
Feb 19, 2022 • For Sale • 10 Comments
Behind the Barn: 1970 Mercury Cougar XR7
The Mercury Cougar joined Ford’s Mustang in the new “pony car” segment in 1967, just as General Motors was also getting in on the act. Though it would morph into a personal luxury car later, the Cougar would be… more»
