The Custom Royal enjoyed a short run in the 1950s as Dodge’s range-topping model. It is a prime example of Virgil Exner’s “forward look” design philosophy, a styling trend that forever changed American automotive design. Cars no longer needed… more»
Custom Royal
Apr 27, 2024 • For Sale • 29 Comments
Luxurious Finned Project: 1959 Dodge Custom Royal
Tail fins were all the rage in the auto world during the mid to late fifties, so it’s not surprising that Dodge added them to the Custom Royal about halfway through the car’s life cycle for the 1957 model. … more»
Nov 13, 2023 • For Sale • 8 Comments
One-Owner Mopar: 1955 Dodge Custom Royal
Thanks to a hefty loan, Chrysler embarked on a dry run for their “Forward Look” cars in 1955. That approach took hold with the swoopy styling of 1957 that brought tailfins to new heights. Model names for Dodge in… more»
Aug 29, 2023 • For Sale • 31 Comments
Barn Full of Dusty Classic Cars
It’s interesting how automobile collections are built. Usually, they favor an era, a manufacturer, or a type of vehicle. The group here may have been a collection at one time, but from the looks of things, they’ve been there… more»
Jan 10, 2020 • For Sale • 17 Comments
Rust Free Restorer: 1957 Dodge Custom Royal
Having spent its entire life in the drier climes of Texas, this 1957 Dodge Custom Royal has managed to avoid all of the rust issues that can so easily plague classic cars from this era. It is also a… more»
Dec 16, 2019 • For Sale • 22 Comments
Solid Project: 1958 Dodge Custom Royal Lancer
Vehicles designed by Virgil Exner can be accused of being many things, but the word “subtle” is not one that springs instantly to mind. Nowhere is this better demonstrated than in the 1958 Dodge Custom Royal Lancer, a vehicle… more»
