The Desoto brand had been a part of the Chrysler lineup since 1928. But in the 1950s, it was sandwiched between Dodge and Chrysler in the pecking order and ended up having the same fate as Ford’s short-lived Edsel… more»
Desoto
1-of-4: 1934 DeSoto Airflow Brougham
The automotive design and manufacturing world is complex, but the recipe for sales success is relatively simple. A company must take sound engineering and construction techniques, wrap them in a body that people find attractive, and market those vehicles… more»
Backyard Bonanza: California Collection
While there’s a part of me (and perhaps most of us) that loves the idea of a property strewn about with cars and trucks, you won’t find too many communities where your neighbors share your enthusiasm for vintage tin… more»
Low-Mileage Hemi! 1954 DeSoto Firedome
The Firedome was a car manufactured by the DeSoto division of Chrysler, with production beginning in 1952 and running through 1959. One of the good things about the current marketplace for buyers is that many of these cars have… more»
Groundbreaking Design: 1935 DeSoto Airflow
It is fair to say that during the early years of automotive design, manufacturers didn’t place much emphasis on aerodynamic efficiency. Until the 1930s, most cars featured the aero efficiency of your average barn…traveling sideways. However, Chrysler attempted to… more»
Elegant Hemi: 1956 DeSoto Fireflite Convertible
One of the Chrysler makes that doesn’t seem to get quite as much attention as some of the others is their DeSoto division, which began producing vehicles all the way back in 1929. Many of these offerings were mid-priced… more»
330 Hemi Powered! 1928 Ford Model A Rod
Owning a vehicle you care for enough to give it a personalized proper name doesn’t seem to be anything new, nor does somebody referring to their car by “she”, “her”, or any number of other loving titles. I can… more»
Barn Find: 1949 DeSoto Custom Club Coupe
And you thought that huge bumpers were a 1970s thing. This 1949 DeSoto Custom Club Coupe has a pair of huge bumpers, but that just protects this beautiful design, so there’s nothing wrong with that. This Colorado barn find… more»
Golden Opportunity? Rare 1956 DeSoto Adventurer
In 1955, Chrysler launched the first luxury, high-performance muscle car salvo with the iconic C-300. Some called it the “Beautiful Brute” which is an accurate moniker. The totally redesigned ’55 Chrysler coupe was an awesome package of 50’s high… more»
1955 DeSoto Fireflite Sportsman Coupe
DeSoto is an orphan marque in my mind. While the model was produced under the Chrysler brand from 1929 through 1961, it’s rare to see a DeSoto at a car show these days. Perhaps that’s because Chrysler couldn’t make… more»
Well Documented: 1948 DeSoto DeLuxe
Barn finder T.J. is at it again, this time with the discovery of this 1948 DeSoto DeLuxe coupe. And this may be the first listing that I’ve encountered where there are more images of documentation than there are of… more»