Ford went all-in on the new Edsel in 1958, creating an additional brand and a division to support it. The Bermuda was the top-of-the-line station wagon, a “woodie” with faux side paneling. It would be one of the slowest… more»
Edsel
• For Sale • 13 Comments
Garage Queen? 1959 Edsel Ranger
Anyone familiar with 1950s automobilia knows the ill-fated story of the Edsel. It was Ford’s big 1958-60 market miscalculation that ended up costing them hundreds of millions of dollars. The Edsel arrived in 1958 as a new FOMOCO division,… more»
• For Sale • 11 Comments
Rebuilt Six-Banger: 1959 Edsel Villager Wagon
Ford Motor Co. decided there was a market for a fourth brand in its lineup. So, they introduced the Edsel in 1958 using features not found on other FOMOCO products (like a push-button transmission in the middle of the… more»
• For Sale • 12 Comments
Older Restoration? 1959 Edsel Ranger
The Edsel was an expensive experiment that ended up costing Ford Motor Co. hundreds of millions of dollars. And that’s in 1950s valuations. It was a new car line that was quirky at first, but proved that it was… more»
• For Sale • 9 Comments
Cheap Horse Collar Project: 1958 Edsel Ranger
For an offering that was considered a colossal failure at the time, the Edsel is one of those cars that’s a lot easier to appreciate now than when it was introduced back in the late fifties, with the Ranger… more»
• For Sale • 13 Comments
Original Paint: 1958 Edsel Ranger
The Edsel project seemed like a good idea at the time, although history demonstrates that it was one of the automotive industry’s greatest follies. It proved to be the wrong car in the wrong place at the wrong time,… more»
• Auctions • 16 Comments
BF Auction: No Reserve 1958 Edsel Pacer Convertible
I think it’s safe to say that the Edsel has gotten its revenge for all those years of jokes; after all, I can guarantee that at least a handful of Barn Finds readers are calculating costs and planning garage sales… more»
• For Sale • 26 Comments
Horse Collar Barn Find! 1958 Edsel Pacer
Ford Motor Co. had high hopes in 1958 when they expanded their portfolio to include a fourth division – the Edsel. The new line of cars was named after Henry Ford’s son, and a substantial amount of money was… more»
• For Sale • 8 Comments
1 of 1,343 Produced: Rare 1959 Edsel Corsair Convertible
This is the second nicely restored 1959 Edsel that I’ve written about this month. But this one is special because this top-of-the-line Corsair was both the most expensive Edsel you could buy in ’59 (with a base price of… more»
• For Sale • 10 Comments
Longtime First Owner: 1959 Edsel Ranger 2-Door Hardtop
“What a Difference a Day Makes” was a Top 10 hit song for Dinah Washington back in 1959. For Ford Motor Company’s new Edsel Division in 1959, their version of the song could’ve been titled, “What a Difference a… more»
• For Sale • 8 Comments
Field Find Roller: 1959 Edsel Villager
The Edsel debuted in 1958 to a lot of fanfare as the 4th brand sold by Ford Motor Co. Besides the issue of whether there was a market for a Ford/Mercury hybrid, timing was bad due to a poor… more»
• For Sale • 12 Comments
Original Interior! Rare 1959 Edsel Villager Station Wagon
Ah, the Edsel. The car that the Ford Motor Company wished had never existed. I can’t help but feel a little sorry for former Ford CEO, Henry Ford II. I mean, how would you like having your father’s first… more»
• For Sale • 19 Comments
Horse-Collar Grille! 1958 Edsel Citation Project
Sixty years after its demise, the Edsel is still considered the biggest financial failure of the U.S. auto industry. That’s because it’s said that Ford Motor Co. took it on the chin for as much as $350 million in… more»
• For Sale • 31 Comments
Nicely Optioned: 1958 Edsel Ranger
Have you ever felt that you were the odd one out in a crowd? I experience that whenever the subject turns to the Edsel. So much has been written about the styling, and much of that has been negative…. more»
• For Sale • 21 Comments
Highly Original Survivor: 1959 Edsel Villager Wagon
I’ll always have a soft spot in the old ticker for ’59 Edsels. My Aunt Lucy and Uncle Harry bought one new (a white 4-door with a red top and side spear and a black and white interior) and… more»
A Hupmobile Aerodynamic and a Car ID Test
It is almost a given that when archaeologists stumble upon the remains of a literate society, they have a limited number of written words to decipher. To be fair to our ancestors, carving symbols into stone or making your… more»
