The race to the top in automotive luxury is almost as old as the car itself, but the zenith of excess belongs to the 1920s. Chrysler jumped into the game in 1926 with its Imperial. As competing makes fell… more»
Imperial
How Much Would You Pay? 1956 Imperial
In 1955, Chrysler spun off its Imperial division as a separate make and they were on their own, at least in name, until 1975. The Imperial came back again on the J-platform (think, Cordoba and Mirada) from 1981 to… more»
Stunning Drop-Top! 1966 Imperial
Though built by Chrysler and in the family for ages, the 1955 to 1975 Imperials were branded separately. The idea was to make it seem more exclusive than its main competitors, Cadillac, and Lincoln. This 1966 convertible might be… more»
Regal Ride: 1963 Imperial Crown Two-Door Hardtop
Chrysler introduced its Imperial luxury nameplate in 1926. The car’s long wheelbase, numerous body styles by dedicated coachbuilders, lengthy list of options, and high price demarcated the Imperial from its nearest sibling, the New Yorker. By 1954, competition from… more»
Award-Winning Survivor: 1963 Imperial (Chrysler)
During the 1960s (and before and after), there was an ongoing rivalry between Cadillac, Lincoln, and Chrysler for the top spot in the ultra-luxury car field. And most of the time, Cadillac came out on top while Imperial (Chrysler)… more»
BF Auction: 1954 Cadillac Fleetwood Imperial
Being a world leader or a celebrity comes with many positives, opening doors firmly locked to mere mortals. However, it also means that there is no such thing as a private life, with that person’s every move under scrutiny…. more»
Presidential Limo! 1964 Imperial Crown Ghia
The Chrysler Imperial was the automaker’s flagship car for much of its life, but in 1955 the Imperial gained a step in the luxury market by becoming its own brand, mainly to try and compete with offerings such as… more»
Wiring Gremlins: 1981 Chrysler Imperial
The Imperial nameplate enjoyed a 50-year run at Chrysler as a luxury car before taking a sabbatical in 1975. The company resurrected the marque in 1981 as a personal luxury automobile. Since Chrysler had fallen on hard times, the… more»