The Imperial was introduced in 1926 as Chrysler’s top-of-the-line automobile. After 1954, its Chrysler branding was dropped so the company could better apposition the car to compete against the Cadillac, Continental, Lincoln, Packard, and other premium brands. The second… more»
Imperial
30k Mile Survivor: 1957 Imperial Crown Southampton
With Ford and General Motors achieving considerable success with their Lincoln and Cadillac brands, Chrysler saw the benefit in establishing its own prestige marque to compete head-to-head to capture a share of the luxury car market. The Imperial had… more»
1 of 10 Left? 1937 Chrysler Airflow Imperial Eight
The Chrysler Airflow, along with the companion Desoto Airflow, was the first full-size American production car to use aerodynamics as a basis for building a sleeker automobile. Minimizing air resistance was key to the auto’s design. It was considered… more»
Frank Sinatra Edition! 1981 Chrysler Imperial
The long-time Imperial brand disappeared after 1975 with Chrysler choosing to instead emphasize its New Yorker brand in the luxury market. A brief resurrection occurred in 1981-83 when the Imperial returned as a luxury coupe based on the Cordoba… more»
Fully Optioned: 1983 Imperial
The 1983 Imperial owes its existence to Lee Iacocca. “Lido” was renowned for his ability to take one production car, sprinkle it with tinsel and glitter, and market it at a premium price. He achieved this feat several times… more»
Drives Like New! 1973 Imperial Two-Door Hardtop
The ’73 Imperial boasts “Cigar lighters for everyone,” according to the seller, and owning this Imperial, or any Imperial for that matter, seems like a good reason to take up cigar smoking… regardless of gender. This 1973 Imperial LeBaron… more»
Rare Drop Top: 1963 Imperial Crown Convertible
Can you place a price on exclusivity? It seems that if the subject of this question is a 1963 Imperial Crown Convertible, it is possible. From an exclusivity perspective, the company only produced 513 examples of the Crown Convertible… more»
Fintastic! 1960 Imperial Crown Sedan
Fins of various height and sculpture punctuated the Virgil Exner-designed second generation Imperial from 1957 to 1961, and this 1960 Imperial Crown in Staunton, Missouri (outside St. Louis) wears the most outrageous Imperial fins ever. For 1957, Chrysler established… more»
Original Hemi: 1954 Chrysler Imperial
The 1954 model year marked the end of an era for the Imperial. Initially launched in 1926 as Chrysler’s range-topping offering, the company decided to take on General Motors at their own game by launching a premium brand to… more»
Rebuilt 440: 1966 Imperial Crown Coupe
It can often be a case of mistaken identity. Many people would refer to this 1966 Imperial Crown Coupe as a Chrysler, but the reality was that Imperial was a separate luxury brand within the Chrysler empire at that… more»