The Imperial was introduced in 1926 as Chrysler’s top-of-the-line automobile. After 1954, its Chrysler branding was dropped so the company could better apposition the car to compete against the Cadillac, Continental, Lincoln, Packard, and other premium brands. The second… more»
Imperial
Aug 5, 2022 • For Sale • 20 Comments
30k Mile Survivor: 1957 Imperial Crown Southampton
With Ford and General Motors achieving considerable success with their Lincoln and Cadillac brands, Chrysler saw the benefit in establishing its own prestige marque to compete head-to-head to capture a share of the luxury car market. The Imperial had… more»
Aug 2, 2022 • For Sale • 13 Comments
Mopar Assortment In Florida!
You know the expression, “a picture is worth a thousand words.” Well, the seller here has nine interesting Chrysler products for sale but thinks he can get buyers interested with just two photos showing just three of the vehicles…. more»
Jun 28, 2022 • For Sale • 3 Comments
Pair of 1950s Hemi Barn Find Chryslers!
The Imperial was Chrysler’s most luxurious car in the 1950s and the “Letter Series” Mopar was Chrysler’s first foray into the performance arena. The seller here has managed (through a lien) to come across one each of those unique,… more»
Jun 10, 2022 • For Sale • 13 Comments
1 of 10 Left? 1937 Chrysler Airflow Imperial Eight
The Chrysler Airflow, along with the companion Desoto Airflow, was the first full-size American production car to use aerodynamics as a basis for building a sleeker automobile. Minimizing air resistance was key to the auto’s design. It was considered… more»
May 24, 2022 • For Sale • 30 Comments
Frank Sinatra Edition! 1981 Chrysler Imperial
The long-time Imperial brand disappeared after 1975 with Chrysler choosing to instead emphasize its New Yorker brand in the luxury market. A brief resurrection occurred in 1981-83 when the Imperial returned as a luxury coupe based on the Cordoba… more»
Apr 15, 2022 • For Sale • 20 Comments
1 of 650 Drop-Tops: 1951 Chrysler Imperial
Chrysler introduced the Imperial in 1926 and it would be the company’s top model for several decades. The car was positioned to compete with the likes of Cadillac, Lincoln, and some makes that are no longer with us like… more»
Jan 27, 2022 • For Sale • 33 Comments
Fully Optioned: 1983 Imperial
The 1983 Imperial owes its existence to Lee Iacocca. “Lido” was renowned for his ability to take one production car, sprinkle it with tinsel and glitter, and market it at a premium price. He achieved this feat several times… more»
Jan 18, 2022 • For Sale • 21 Comments
Drives Like New! 1973 Imperial Two-Door Hardtop
The ’73 Imperial boasts “Cigar lighters for everyone,” according to the seller, and owning this Imperial, or any Imperial for that matter, seems like a good reason to take up cigar smoking… regardless of gender. This 1973 Imperial LeBaron… more»
Dec 7, 2021 • For Sale • 12 Comments
Rare Drop Top: 1963 Imperial Crown Convertible
Can you place a price on exclusivity? It seems that if the subject of this question is a 1963 Imperial Crown Convertible, it is possible. From an exclusivity perspective, the company only produced 513 examples of the Crown Convertible… more»
Nov 3, 2021 • For Sale • 30 Comments
Fintastic! 1960 Imperial Crown Sedan
Fins of various height and sculpture punctuated the Virgil Exner-designed second generation Imperial from 1957 to 1961, and this 1960 Imperial Crown in Staunton, Missouri (outside St. Louis) wears the most outrageous Imperial fins ever. For 1957, Chrysler established… more»
Sep 14, 2021 • For Sale • 29 Comments
Original Hemi: 1954 Chrysler Imperial
The 1954 model year marked the end of an era for the Imperial. Initially launched in 1926 as Chrysler’s range-topping offering, the company decided to take on General Motors at their own game by launching a premium brand to… more»
Sep 1, 2021 • For Sale • 18 Comments
1 of 922: 1964 Chrysler Imperial Convertible
To help get a leg up on Cadillac and Lincoln, Chrysler redesigned their full-size luxury cars for 1964. They were very different styling-wise compared to what was offered before, thanks to designer Elwood Engel, who hired been hired away… more»
Aug 29, 2021 • For Sale • 42 Comments
Bob Hope’s Ride! 1969 Chrysler Imperial Limousine
All of Chrysler’s full-size cars were redesigned for 1969, taking on a “fuselage” look that would dominate styling for the next few years. Already a big car, when these Imperials were converted into limousines, 30 additional inches were added… more»
Aug 18, 2021 • For Sale • 34 Comments
Rebuilt 440: 1966 Imperial Crown Coupe
It can often be a case of mistaken identity. Many people would refer to this 1966 Imperial Crown Coupe as a Chrysler, but the reality was that Imperial was a separate luxury brand within the Chrysler empire at that… more»
Jul 23, 2021 • For Sale • 21 Comments
354 Hemi V8 Desert Find: 1956 Chrysler Imperial
While the Imperial name had been associated with Chrysler since the 1920s, they spun it off as its own make and division in 1955 to better compete with Cadillac and Lincoln. And the first two model years of the… more»
