We see our share of First Generation Ford Broncos cross our desks at Barn Finds, and one of the driving forces behind this is the fact that they are extraordinarily popular. Most seem to fall into two distinct categories. Some have been meticulously restored or refurbished, while others are rusty examples begging for attention. This 1974 Bronco Ranger occupies a middle ground. It isn’t dissolving before our eyes, but nor is it perfect. The winning bidder could enjoy it without spending a dime beyond the purchase price, although a faithful restoration would be straightforward. The Bronco is listed here on eBay in Plattsmouth, Nebraska. Bidding sits below the reserve at $30,100, but history shows that figure will inevitably climb as the already healthy action intensifies.

The listing for this Bronco is full of contradictions because the “Item Specifics” section describes the paint shade as “Copper.” I admit my eyesight isn’t all it used to be, but this Bronco appears to wear Candy Apple Red on its panels. It shines nicely, making a positive first impression. However, some inconsistencies across the vehicle suggest it has received a high-end amateur repaint rather than gaining the attention of a professional. The graphics on either side aren’t original, and neither are the wheels. The positive news is that nobody has cut the fenders to accommodate the increased wheel and tire size, meaning sourcing the correct wheels and hubcaps to achieve a “factory” appearance shouldn’t be challenging. I’ve been skirting around the subject of rust, which is a prime consideration with these classics. They have a reputation for corrosion issues rivaling those suffered by many Alfa Romeos, but the seller reassures us that isn’t the case here. I always encourage an in-person inspection, and it would be worth the effort to confirm there are no problems with the floors or the front inner fender wells. If this proves it is structurally sound, this could be a winner.

The confusing information in the seller’s listing continues because this interior isn’t trimmed in Black as the seller suggests. This classic features the correct Red cloth and vinyl upholstery you would expect in a Bronco Ranger, and its condition is pretty respectable. There is no significant wear or damage, with the back seat sporting a matching cover. The Red carpet is dazzling but is as tidy as the rest of the trim. The painted surfaces are free from major imperfections, and the faux timber is excellent. There is an untidy tangle of wiring hanging below the dash, and sorting this to improve the appearance and minimize potential electrical faults would be wise. Aftermarket additions include a radio/cassette player and cruise control.

I’ve never understood why an owner will list a vehicle as desirable as this Bronco and then shortchange themselves with their photos. That is the case with this listing, and the lack of engine bay images is unforgivable. This Bronco Ranger features a 302ci V8, a three-speed automatic transmission, and a dual-range transfer case. The driver would have 137hp and 230 ft/lbs of torque at their disposal. While that doesn’t make it the most potent version of the First Generation Bronco produced, it should still easily climb into some inaccessible locations and then cruise comfortably at highway speeds on the open road. The lack of information extends to this classic’s mechanical health because there is no word on how it runs or drives. However, the seller appears approachable, so asking questions on the subject or negotiating an in-person inspection may be possible.

It is no secret that the First Generation Bronco didn’t live up to Ford’s expectations in the showroom, although 1974 would prove its most successful year. After struggling to top 20,000 sales in previous years, 25,824 buyers handed over their cash in 1974. That would remain the high point until the Second Generation model appeared and blew that figure into the weeds. The popularity of these vehicles can be gauged by the thirty bids submitted on this Ranger in two days. Some of those people may simply be testing the water, and history suggests the bidding will almost certainly head from healthy to frantic fairly quickly. Even if this Ford is beyond your financial means, monitoring the auction could be entertaining.