1970 Dodge Challenger R/T: The PR Car

Challenger RT

This 1970 Dodge Challenger R/T with a factory sunroof is listed here on eBay as a disassembled project with the reserve unmet and bidding over $6,000. So, while it doesn’t look anything like it did when it was last still assembled in 1989, it does have some merits as a project worth bringing back. Why? Well, because Chrysler used it as an official PR vehicle and its history is quite impressive. Now, I must confess that this car caught my eye because I’m a PR guy in real life (when not writing about barn finds) and this car gives me hope I might one day promote a manufacturer’s latest vehicle and prep the best example possible for its car show debut! This particular Challenger R/T will need a lot of work to restore, but it looks like as worthy of a candidate as any collectible Mopar with a distinct options list and rare features like the power sunroof. Does this history compel you to lodge a bid, or is there too much work involved to make it worthwhile?


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  1. JW

    I don’t know about anyone else but my eyes hurt after reading his description on ebay, it seemed to me he could have consolidated it down to a few paragraphs and then rather than a reserve just put a buy it now. I like things as simple as I can get them instead of trying to build something up so much it’s overkill. As far as the car if he has all the documentation to back it up and it’s as solid as he says he’s probably asking deep pocket money so it’s out of my range.

    • JW454


      I agree. Not many people are going to read all that hogwash he put in the description. As far as I’m concerned it’s just another 1970 Challenger.

    • Mike D

      you’re right , JW, it is an almost too detailed description he must have paid a lot for the ad, meaning the car isn’t going to go on the cheap . Push comes to shove, it was a ” brass hat” of the time most of these cars ( no matter what the make) were used for a few months and put on the line when they were done with them. . this one may have been put on the showroom floor until someone bought it . while it is a good find, it still needs a bit of work.. this guy may be a ” Barrett-Jackson ” dreamer

    • Ron

      I agree, the description is to long. I get the feeling he “wheels and deals” for a living…

  2. Blindmarc

    Also, if it’s such a “special” car, why a color change.

    • The Walrus

      I don’t think the color is changing. It hasn’t been painted yet. Looks like neutral (green) primer to me.

      • Blindmarc

        Guess I’ve been away from bodywork too long. Have never seen green primer

  3. rjc Member

    It’s self etching primer I have two gallons in my shop.
    This is a very rare car because of the sun roof!
    All the other PR crap really doesn’t make any differance to me.

  4. Blindmarc

    100% agree

  5. Dtm

    Way to much hoopla in that description.

  6. Scott Rudge

    This car is nearing the end of its restoration at Alan Gallant Automotive Restorations. Just pull up his site and check out the awesome progress pictures on this car. Alan is trying to get this car and its sister Plum Crazy car done for his client for the upcoming MCACN Chicago show in November.

    Like 1

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