2nd Gen Daily Driver: 1993 Ford Taurus

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As someone who obtained his driver’s license in the 1990s, the cars and trucks from this era are permanently stitched into my memory bank. After all, every day was spent observing vehicles you could very well be driving some day, and you had your list of vehicles you’d absolutely love to own and ones you didn’t want to be seen in, dead or alive. The Ford Taurus was the dominant family car, right up there with the Toyota Camry as a vehicle you didn’t want to own, but you would begrudgingly accept if your parents let you use it. The second-generation model is one I used to see everywhere, making this low-mileage survivor listed here on craigslist for $3,950 a welcome flashback.

Truth be told, I miss seeing this era of Taurus on the road. We used a wagon version to move my brother down to college, and I can still recall sitting in the third-row rear facing seat staring at oncoming traffic (I don’t think as a parent today I’d let my own kids do that given the current state of driving in America.) The clean lines of the Taurus’ second act represented a smart evolution from the smash hit first-generation model, which was a big reason why the next era “jellybean” design failed so hard – consumers weren’t expecting it after the Taurus shown here, which was like sliding into a new set of moccasins that were the same model you’ve bought from L.L. Bean for the last decade.

The seller hits on the fact that this Taurus is nothing fancy, and certainly not luxurious. This is truly a base model, even down to having crank windows. He claims it to be senior-owned with just 51,000 miles on the clock, but this is such a base spec I’m surprised to learn it wasn’t owned by a municipality as a fleet vehicle. Regardless, this was basic, reliable transportation, a demographic that sadly doesn’t exist in the automotive world anymore, since we need 16 airbags and three touchscreens in every new vehicle no matter if it’s an “economy” car or a luxury model. The interior is in fine shape, but the carpets would benefit from steam cleaning.

The second-generation Taurus is the model that managed to topple the Accord as the best-seller in its class, owning to its smart evolution, modern design, and packaging that appealed to families. As much I was partially joking about this Taurus being owned by a small town in the Midwest, fleet sales were a huge part of its success, and why you saw so many of these sitting in rental lots across the nation. The 3.8L V6 wasn’t thrilling but it was reliable and cheap to run, offering 140 horsepower and a healthy amount of torque, clocking in at 215 lb.-ft. Even today, this clean 1993 Taurus would make for an excellent first car or commuter. Thanks to Barn Finds reader Barney for the find.

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Comments

  1. Bob_in_TN Bob_in_TNMember

    Excellent write-up Jeff, especially the analysis of the Taurus being the absolute center of the automotive market at this time. Enthusiasts like us might snub our noses at them (then and today), but they were a very important car in their day, and Ford sold a bazillion of them. As you note, fleet sales– a segment of the market typically dismissed as unexciting– was an important component. Interesting how this market segment (affordable non-descript mid-size sedan) has largely disappeared.

    This looks like a fine survivor. It even is white, and has crank windows. “Just a used car” price.

    Like 3
  2. GC19Member

    Brings back memories of four Taurus company cars that I drove in that time frame. While this one is indeed very basic, the 3.8 v6 was an option as the 3.0 Vulcan v6 was standard.

    Like 2
  3. Rex Kahrs Rex KahrsMember

    What a great deal on this Taurus. These cars were great, as we owned several of them in the 90s. We never had even the slightest problem with any of them. My son tried to kill two of them but couldn’t; that right there tells you how well- made the Taurus was.

    How much does a new Hyundai or a Kia cost nowadays? 15K? 20? For 4K you could drive this Taurus for the next 10 years I am sure. And you could put a collector plate on it! Winning!

    Like 2
    • Bob_in_TN Bob_in_TNMember

      Rex, just within the last week I saw an article that Nissan was stopping production of the Versa, due to low sales (and, I’m sure, little profit in the sales that did occur). The article noted that it was the last new vehicle in the US for less than $20k sticker price.

      A collector plate on a garden variety Taurus, that’s a fun thought.

      Like 4
      • Old greybeard

        The Versa is also the last cheap base 5 speed car. Most other manuals are now only offered in higher or sport trims. End of a era.
        If they had a more powerful 4 and weren’t so ugly id buy one.

        Like 0
  4. Scotty GilbertsonStaff

    I love seeing these regular survivors here. A decade ago, we would have been roasted over an open fire for showing a car like this Taurus. I’m glad that sentiment has changed over the last few years.

    Like 6
  5. Driveinstile DriveinstileMember

    I look back at this time period with a lot on fondness. Newly married. Small kids. And these were everywhere. I always liked the Taurus and Sable too. Bobs point about Nissan stopping production of the Versa is news to me, but I’m not very surprised. I drove a rental Versa last year and lets just say I didn’t walk away wanting to buy one. The car was fine, just not for me. And as tonwhat Scotty said, I’m glad you writers aren’t getting roasted for putting a Taurus or a Cavalier, or what have you on here. Cars like this are a genuine part of our past, heck Rex had four of these. Please keep them coming!!!
    And the fact this wasn’t a fleet car is something else. I personally think someone older ordered it this way. Many older folks didn’t like power windows and cruise control, more stuff to break in their eyes. This of course is just a guess, as for me, I’d totally get a set of Historic plates and use it on nice days. Great write up and find Jeff!!! Keep em coming!!!
    -Dave

    Like 2
  6. Zach

    As long as it has cold AC which it probably does being a Ford, good by me!

    Like 0

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