Final Edition: 1990 Oldsmobile Custom Cruiser

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I have long lamented the demise of the domestic Station Wagon. However, with buyers focusing on Vans and SUVs, it simply didn’t make economic sense for manufacturers to develop and produce what quickly became a niche vehicle. This 1990 Oldsmobile Custom Cruiser is a perfect example of the genre. It presents well, and its third-row seating increases its versatility. However, the seller’s price makes it an affordable alternative for enthusiasts with large families. I must say a big thank you to Barn Finder Mitchell G. for spotting this rare gem.

Oldsmobile’s Second Generation Custom Cruiser enjoyed a long production life, gracing showroom floors from 1977 until 1990. It followed prevailing trends, with its physical dimensions and weight significantly lower than its predecessor as the manufacturer focused on improved fuel economy, safety, and driving dynamics. Our feature Wagon is a final-year example the first owner ordered in White with faux woodgrain highlights. Its spotless presentation is understandable, with the seller treating it to a restoration in 2021. The process included fresh paint and vinyl, and the lack of deterioration suggests it has led a sheltered existence since. The panels are laser-straight, and there is no evidence of rust. The glass is clean, and the trim is immaculate. The rare factory turbine wheels are muscular, adding to this classic’s visual appeal.

There is nothing but good news when we lift this Wagon’s hood. The engine bay houses a 307ci V8, producing 140hp and 255 ft/lbs of torque. A four-speed automatic transmission handles shifting duties, while power assistance for the steering and brakes provides an effortless driving experience. The Custom Cruiser isn’t a muscle wagon, but it will cruise effortlessly at 70mph while delivering fuel consumption figures of better than 20mpg. The seller states it has a genuine 145,000 miles on the clock, receiving an enormous list of recent work to ensure it is mechanically healthy. It includes new tires, an exhaust, brake rotors, pads, hoses, and numerous belts and seals. They flushed the fluids and performed many other tasks as part of the restoration. The Wagon has only clocked around 8,000 miles since, running and driving perfectly. The seller supplies this YouTube video. It is a relatively brief walkaround, allowing us to hear the engine running. It sounds crisp and clean, with no smoke or odd noises.

Enthusiasts with growing families may find the Custom Cruiser irresistible because the third-row makes it a genuine eight-seater. The overall presentation is above average for an older family wagon, with wear and discoloring on the driver’s seat as the only flaw worth noting. The remaining cloth and vinyl upholstered surfaces are excellent, while the dash and woodgrain show no evidence of deterioration. The carpet is particularly noteworthy because it is surprisingly clean. There are no aftermarket additions, and the seller splashed the cash to have the factory stereo rebuilt during the restoration. The air conditioning needs a recharge, and the tailgate window requires attention, but it appears the remaining features function as they should. The new owner receives power windows, power locks, cruise control, a rear defogger, remote exterior mirrors, and a tilt wheel.

The sales figures graphically tell the story of the Station Wagon’s demise. Oldsmobile sold 36,648 examples of the Custom Cruiser in 1979, and while it rallied a couple of times, the total fell with each successive year. By 1990, only 3,890 buyers took one home. The company rolled the dice with a Third Generation Custom Cruiser, but with sales volumes barely improved compared to its predecessor, Olds permanently retired the badge at the end of 1992. The seller listed this 1990 Custom Cruiser here on Craigslist in Oceanport, New Jersey. Their price of $8,800 looks highly competitive for a classic that appears to need nothing. It has been on the market for less than a week, and I believe it will find a new home. Are you tempted to make it yours?

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Comments

  1. Bakyrdhero Bakyrdhero

    Nice wagon, and I’ve never seen those turbine rims before. At first glance I thought they were T-type Buick rims. Sort of a bummer about the interior, it’s clean but I’ve known two of these wagons white/wood grain and a burgundy leather interior that really cranks the looks up a notch or two. Seems reasonably priced.

    Like 6
    • rmwardMember

      The wheels look to be from a Buick Estate Wagon of the same vintage.

      Like 8
      • Adam ClarkeAuthor

        It’s an interesting point you raise about the wheels, rmward. I researched them when putting the article together, and it seems the Olds and Buick used the same wheels with different caps. I am happy to be corrected if I’m wrong, but that is my understanding. Thank you for your feedback and input, because it is always appreciated. I hope that you continue to enjoy our articles.

        Like 8
    • Anonymous1

      Adam’s right. For its final year of this body style, Olds used the Buick rims with different centers.

      Like 1
  2. Big C

    All the stuff done to the car, during it’s “restoration”, three years ago. But couldn’t charge/fix the A/C? And forgot that the rear window didn’t work? Luckily, they’re not asking outrageous money.

    Like 7
    • Zen

      Maybe he’s just tired of fixing it. These cars will nickel and dime the heck out of you if you use them often enough. It looks to be in fantastic shape for one of those with 145k miles. I wouldn’t go too far if it still has the original timing chain, and since he didn’t mention it, it could be the original. Which is a surprise, I thought those nylon gear teeth wore/broke off much sooner. Unless the car was babied. Anyway, it’s worth fixing and keeping, and reasonably priced. I hope it finds a good home.

      Like 5
  3. Ken Neal Rosario

    You are forgetting about the 3rd generation Custom Cruiser, produced in 1991 and 92. It shared it’s body with the Chevy Caprice and Buick Roadmaster, and brought back the glass roof panel over the second row seat. I have one waiting it’s turn for attention.

    Like 7
    • JLHudson

      The wheels were used on both Olds & Buick but not Pontiac or Chevy wagons. I have put over 250,000 miles on a 1985 Electra Estate and never got over 20 mpg with 2.73 gears. Even when i swapped in a LT1-4L60 drive line the mileage was rarely over 20 mpg. Definitely a lot faster and better engine braking, which is important in the mountains.

      Like 6
    • Adam ClarkeAuthor

      Thank you so much for your feedback, Ken Neal Rosario. I can only apologize for what I consider a rookie mistake by forgetting the Third Generation Custom Cruiser. I have amended the article to address this error. We have seen a limited number of Third Generation Wagons, and I agree that they deserve recognition. They are wonderful classics, and I would gladly park one in my garage. I hope that you continue to enjoy our work.

      Like 3
  4. ken

    these wheels only came on these wagons. special order option. the correct caps which cover the lug nuts are missing.

    Like 0
  5. George Mattar

    Those beautiful wheels were more common on Buick Estate wagons. Love them. Had a 307 boat anchor in 1993. Total POS oil burner but ran all day long at 75 mph on Rt 80.

    Like 0
  6. Anonymous1

    A nice car and looks to be in good shape. The owner chose a different color than original for the wood grain.

    I always thought this wore the styling best of the downsized big RWD Oldsmobiles of the ‘80’s. The 98 and 88 didn’t look as cohesive somehow.

    I had one that was really worn out. The 307 was weak even when it ran well, but smooth and quiet. Even it it’s condition, it was still a solid and reliable car.

    Like 1

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