Undeniably, many people will buy a car with their hearts as much as their heads. Logic dictates that an entry-level example of most models will meet a buyer’s needs, but adding a few factory options can prove irresistible. That is the story behind this 1973 Pontiac Grand Prix SJ. It presents beautifully, features various factory options, and sports a few aftermarket upgrades. It is a turnkey proposition guaranteed to attract attention for the right reason. It needs to turn the head of a particular enthusiast, and that’s the one willing and able to give it a new home. The seller has listed the Grand Prix here on Craigslist in Swartz Creek, Michigan. They set their price at $29,500, and I must say a big thank you to Barn Finder T.J. for using a finely-tuned radar to spot this gem for us.

Before we delve too deeply into the condition of this Pontiac, it is worth noting a couple of aftermarket changes that will divide opinions. The PHS-supplied Window Sticker confirms the original owner splashed an additional $37 on the optional Rally II wheels. I’m positive the ones on this classic aren’t as per the Window Sticker, and they definitely don’t sport the correct center caps. They are similar, but I would search for the correct set if I found the car in my garage. That’s the easy part because the vehicle also features a glass T-Top. This doesn’t appear on the Window Sticker, and it is my understanding that Pontiac didn’t offer buyers that option in 1973. My information sources are contradictory, and I am happy to be corrected if that isn’t the case. If it isn’t a factory option, reversing the change would be so costly that many people would choose to leave well enough alone. The arrow-straight panels wear their original Valencia Gold paint, with the seller indicating it has never undergone any restoration or repair work. It shines impressively and is complemented by a flawless Tan vinyl top. There is no evidence or mention of rust, while the tinted glass and trim are all you would expect from a cherished classic that has led a sheltered life.

This Pontiac’s engine bay houses a numbers-matching 455ci V8, while the three-speed Turbo Hydramatic transmission, power steering, and power front disc brakes were standard inclusions on the Grand Prix SJ. The original owner added a Safe-T-Track rear end to help the Pontiac apply its power more effectively to the tarmac. That mighty V8 should produce 250hp and 370 ft/lbs of torque, with both figures considered respectable in a changing automotive environment. Pontiac’s primary focus may have been on luxury with this model, but its ability to cover the ¼-mile in 16.3 seconds proved it could respond if the driver poked it with a sharp stick. The mysteries with this classic extend beyond the T-Top because while the seller claims it has a genuine 28,500 miles on the clock, they don’t mention supporting evidence. I wouldn’t discount the claim out of hand because the car’s overall condition makes it seem plausible. Otherwise, it runs and drives extremely well, ready to hit the road with a new owner behind the wheel.

Buyers seeking a luxurious classic motoring experience could find the list of optional extras inside this Pontiac irresistible. The original owner wielded their pen enthusiastically on the Order Form, selecting air conditioning, power windows, power locks, a power driver’s seat, remote trunk release, Rally gauges, a tilt Custom Sports wheel, and an AM/FM radio. The Window Sticker demonstrates how evolving technology has impacted the cost of optional extras because that radio cost the original owner a cool $233. The previously quoted figure for the wheels is significantly lower. In the existing new car market, the wheels would probably attract a similar premium in relative terms, but the radio would be the bare minimum expected by buyers as standard equipment. The interior condition seems to support the mileage claim because the wrinkles on the outer edge of the driver’s seat base are the only fault worth mentioning. I won’t describe it as perfect, but there are no signs of abuse, neglect, sun damage, or aftermarket additions.

Although the values of many previously rock-solid classics have softened over the past year due to changing economic circumstances, the 1973 Pontiac Grand Prix SJ has bucked that trend. They aren’t mega-bucks vehicles in the grand scheme of things, but prices are climbing to the point where they could soon be beyond the reach of mere mortals. Considering its condition and options, this one is a gem, and the seller’s figure is probably right on the money. Some may disagree with the modifications like the different wheels and T-Top, and the latter would pose problems for those seeking a more “factory” appearance. However, if this Pontiac appeals to you, there is nothing wrong with throwing caution to the wind. As I stated earlier, many people base their choice on their hearts rather than their heads. If you do the same, you won’t be the first, and you certainly won’t be the last.