Disclosure: This site may receive compensation when you click on some links and make purchases.

Luxury Described in Detail: 1970 Cadillac Coupe DeVille

Clean on top, under the hood, and inside. That’s this 1970 Cadillac Coupe DeVille. It’s available on ebay for a current bid in the $13K region with no indication of a reserve and a handful of days left in the auction. That means that this one can be yours if you click the right dollar amount at the correct second. You’ll then head to Mount Pleasant, South Carolina to collect your cruiser. Mount Pleasant, isn’t that the town Mayberry of TV fame was fashioned after?

This ad is a study in how to advertise a car. The seller is thorough and clear in all respects. Witness his explanation about the paint. He calls it “mostly original,” but he doesn’t leave it there. He carefully explains that he went over the entire car with a thickness gauge, and that the only places with indications of prior paintwork are the lower right door and upper left quarter panel. The point is not what’s been done—that’s not a lot of resprayed sheet metal on a car this large—but that you now know it precisely. The same goes for his use of video, which is extensive. More than almost any other ad I’ve seen, this one leaves the viewer feeling confident as to what is being described for purchase.

The name “DeVille” was used for eight generations of Caddy vehicles, starting in the 1950s and moving into the current Millennium. In the 1970s, as detailed by Hemmings, there were three generations: the 1970, which in truth was not a reinvention but a facelift of the DeVille that wound up the 1960s and had been marketed since 1965; the 1971-76; and the downsized 1977 models, which carried on until 1984. Of the 1970 Cadillacs offered, DeVille represented about 75% of the sales total of around 180,000. DeVille offered luxury all over the place, and this one will coddle you with lots of appointments both chrome (outside and inside) and leather (inside).

As for modern run-ability, the AC has been converted to R134a, so you’ll get ice-cold GM air out the vents, and the stuff that would get you stuck from sitting—fuel pump, gas tank, hoses, belts, alternator, ignition parts, and more (there’s a comprehensive list in the ad) are all renewed. That makes for the very real possibility of driving this car home to your garage. There’s even word about the age of the tires after a reading of their DOT date code. How often do you see that? That engine, btw, is a 61,000-mile original that’s had a detailing which has it looking almost as good as the top side does. The one thing that’s funny is that at no time, at least in my reading, is the engine displacement mentioned. One assumes that it’s the 472-CID V8 sitting there for motivational power. You can hear it run on the video link offered in the ad, or if you’re lucky or strategic with your bid, let it idle in your driveway whenever you feel like reminding your neighbors that, yes, you own a Cadillac.

Comments

  1. Avatar photo Howard A Member

    Angel Cadillac Diva, I’m a lookin’ yer way,, :) What a beaut, hey? The CAR, the car,,phew,,

    Like 10
    • Avatar photo Stan

      Sing it with me Howard and the Cadillac Diva Angel

      🎶 🎵 🎙

      “Baby we can talk 👄 all nite
      But that ain’t getting us nowhere
      I’ve told you everything i possibly can..
      There’s nothing left inside of here
      And maybe you can cry all night
      But that’ll never change the way I feel
      The snow is really piling up outside
      I wish you wouldn’t make me leave here
      I poured it on and I poured it out
      I tried to show you just how much I care
      I’m tired of words and I’m too hoarse to shout
      But you’ve been cold to me so long
      I’m crying icicles instead of tears
      And all I can do is keep on telling you
      I want you (I want you), I need you (I need you)
      But there ain’t no way I’m ever gonna love you
      Now don’t be sad
      (Don’t be sad, ’cause two) ’cause two out of three ain’t bad
      Now don’t be sad
      (‘Cause two) ’cause two out of three ain’t bad
      You’ll never find your gold on a sandy beach
      You’ll never drill for oil on a city street
      I know you’re looking for a ruby in a mountain of rocks
      But there ain’t no Coup de Ville hiding at the bottom of a Cracker Jack box..” 🎹 🎶

      Like 2
    • Avatar photo Angel Cadillac Diva Member

      Yes Howard, it is a beautiful car. Not a fan of brown, but it looks good on this Cadillac. But why is the steering wheel and part of the dash blue?
      I actually prefer the ’69, but the ’70 is a close refinement. There is a white ’69 de Ville convertible in town I’d love to get my hands on. Take those stupid aftermarket bumper guards off.
      But yeah, 60s and 70s Cadillacs are my favorites.

      Like 5
  2. Avatar photo Shawn Fox Firth

    I saw her from the corner when she turned and doubled back
    Started walkin’ toward a coffee colored Cadillac.. .

    Like 4
  3. Avatar photo John S

    Fictional Mayberry, North Carolina was loosely based on real Mount Airy, North Carolina. Andy Griffith grew up in Mount Airy, which isn’t far from a town (and a natural landmark) called Pilot Mountain. A place called Mount Pilot if frequently mentioned in the show, the name comes from Pilot Mountain. It’s a lovely place. Mount Airy promotes the town’s connection to Andy Griffith and Mayberry heavily, tons of Andy Griffith Show fans visit every year to take it all in.

    Like 8
    • Avatar photo Lee

      Pilot Mountain is a cool. place. Interstate 77, in that area, has some of the most awesome views too.

      Like 4
    • Avatar photo Howard A Member

      You do know that series was filmed at Desilu Studios and outdoor shots from Culver City, Cal. and Universal Studios,( I think) including, the “fishin’ hole” in the beginning. Also, “Aunt Bee”( Francis Bavier), AG was the only show she did, and was devastated when it was cancelled.

      Like 2
      • Avatar photo ACZ

        Not quite accurate, Howard. She was in another show in the 50s for two seasons, but she was primarily a stage actress.

        Like 1
      • Avatar photo ClassicP

        She (Bavier) also did a couple Alfred Hitchcock Presents. She practically slammed the door in Andy and Ron Howard’s face once when they stopped by. She didn’t let them in.

        Like 2
  4. Avatar photo BA

    This to me represents Cadillac at its best , the standard of the world because beyond Lincoln & Imperial nobody is even close! Cadillac even enlarged & designed their engines year by year to be the best , Ok that 1957 Eldorado also but in general across the board 1970 Cadillac gets my vote! Big, smooth , powerful , luxury to the highest standard, the Cadillac standard

    Like 11
  5. Avatar photo John Eder

    Weren’t these also available as a 4 x 4?

    Like 3
  6. Avatar photo TheOldRanger

    I really liked this car, as I thought it really reflected “the best” of all the cars made in the world. Cadillac meant quality and luxury, and I liked this one, as well as the 1957 model (mentioned above). One friend of mine owned this one, and I was envious as I was still getting by with my 65 Impala SS, but he told me he was envious of my SS. Everyone to their taste and their “billfolds”…. LOL

    Like 2
    • Avatar photo ClassicP

      Nothing wrong with a 65’ Impala SS. My Dad had a 65’ SS I can still remember that new car smell especially when it was raining. Didn’t want to get out of it.

      Like 2
  7. Avatar photo Lee

    At $2.87 per pound, that’s cheaper than hamburger. Less fattening too.

    Like 7
    • Avatar photo Norman "Pete" McGill

      Forget the gas pain. If you own this car the gas is the least of your problems. Same with any big car. I love them all.

      Like 4
  8. Avatar photo FrankD Member

    This car deserves to stay just the way it is. Extremely nice!It takes money and OCD to keep a vehicle this nice for this long.

    Like 9
  9. Avatar photo Mike

    One of the “best cruisers” Cadillac ever made. Got to go on several trips to Mammoth Mountain in the back of a ’69 Sedan de Ville. It was like “floating up the mountain”! One of the smoothest cars I have ever ridden in. Such a shame that future Cadillacs just didn’t measure up to the 1970. One of the nicest Cadillacs ever!!

    Like 4
  10. Avatar photo Zen

    Very nice car, and I believe 1970 was the highest compression year for the era, making that 472 a very powerful engine. A friend had a 69 coupe de ville, and that one moved pretty impressively for a big, heavy car. I’d preserve and enjoy it for what it is.

    Like 1
  11. Avatar photo ACZ

    Georgius example of the Standard of the World.

    Like 0
  12. Avatar photo BA

    Yes how quickly I forgot wouldn’t this car be soo much better if it was a 4×4 & had a diesel? This car would not have the same presence not able to roll coal driving down a Florida beach and certainly not blaring country music to my taste so hard pass ! Believe it or not I like both!

    Like 1
    • Avatar photo John Eder

      Just think, soon we will all be able to “roll electrons”. Not quite as “impressive” at stop signs, I will admit…

      Like 0
  13. Avatar photo Mitchell flogaus

    The Cadillac Coupe DeVille was introduced in1949 along with the Buick Roadmaster Riveria. They where the first 2dr hardtops

    Like 1
  14. Avatar photo Paulcug

    My mother’s rich aunt had a 70’ Royal Blue sedan deville. I kid you not when she saw my brother and me she gave us a nickel each. I remember how she held it in her hand it was like she had a tough time letting it go. These kids today get $10-20 a day I’ve seen it. Crazee

    Like 2

Leave A Comment

RULES: No profanity, politics, or personal attacks.

Become a member to add images to your comments.

*

Get new comment updates via email. Or subscribe without commenting.