The 1967 model was almost the rarest of the First Generation Broncos. Sales slumped by an incredible 40% after a promising first year, and only 1975 would provide Ford with a worse result. However, that relative rarity makes these some of the most highly-sought classics in the current market. This Bronco requires total restoration, with the seller not naming a price since listing it here on Craigslist in Bunker Hill, West Virginia. They mention the potential trade of an old muscle car or cash, and it will be fascinating to gauge reader feedback on the subject once they assess what is required to recapture this vehicle’s lost youth. I must say a big thank you to Barn Finder Chuck F for spotting this old Ford.

The Bronco showed promise when first released, with 23,776 buyers giving one a home in 1966. That figure plummeted to 14,230 in 1967, and there was only one year during the First Generation’s remaining production run that the tally climbed above 22,000. The original owner ordered this Bronco in Lunar Green, and while it now rolls on larger wheels and tires, nobody has cut the fenders to accommodate these. The panels look surprisingly straight for a vehicle of this type and age, with only minor bumps and bruises. Since this is a First Generation Bronco, our attention shifts inevitably to the subject of rust. Unsurprisingly, there is some. It isn’t as extensive as we’ve seen with previous examples at Barn Finds, but the new owner faces countless hours of cutting and welding as they stitch fresh steel into this body. History and the potential value of this classic suggest that entirely dismantling the vehicle would be the best approach to ensure no repeat visits from the dreaded tin worm. The glass seems okay, but the buyer must source replacements for the rear bumper and other missing small trim pieces.

Although buyers could order their 1967 Bronco with a 289ci V8 under the hood, this vehicle’s first owner selected the 170ci six. This motor sent 105hp and 158 ft/lbs of torque to the road via a three-speed manual transmission and a dual-range transfer case. The combination proved pretty effective in harsh terrain, but the motor will run out of breath on the freeway at 80mph. The seller states this Ford starts, runs, and drives but requires work to be considered roadworthy. The photos suggest it may have recently received a new distributor, carburetor, and master cylinder. It is unclear whether the carb is correct because the original featured a float bowl compensating system to ensure adequate fuel supply when the Bronco was tilted on steep slopes.

The Bronco’s interior needs as much love as the rest of the vehicle, and the starting point for a faithful restoration will be sourcing original seats to swap in for the later ones visible in this photo. The painted surfaces show the usual wear and tear, while a complete retrim is on the agenda. That process will lighten the new owner’s wallet by around $1,500, but the investment could be justified when we consider this Bronco’s potential value. The seats aren’t the only addition, with a radio/cassette player mounted under the dash. From a positive perspective, it appears nothing has been cut or modified, and the shifter remains in its correct location on the column.

The First Generation Bronco was one of the classics on the list of vehicles that suffered significantly during the recent market downturn. However, positive signs are emerging, with these vehicles beginning to claw back some lost ground. A meticulous restoration should comfortably yield a potential value of approximately $70,000, although a higher figure is possible. Getting to that point will require serious commitment in both time and cash. Determining its current worth and financial viability will depend on many factors, including how “hands-on” the new owner will be with the build and what the seller feels is a fair price for the Bronco in its current state. This is a rare occasion where I won’t speculate, but it will be fascinating to gauge your feedback. So, over to you.